Polls

Polls

Submitting Creative Materials

Materials Due Date: Creative is due 7 days prior to launch.

When submitting creative, please send the following items:

  • 1-2 Questions
  • Company Logo(s) (optional)
CREATIVE SPECS

1-2 Questions: 100 characters including spaces per question. Question format can be multiple choice, or true/false question.

  • Answer Choices: 20 characters including spaces per answer. Up to 4 answer choices per question.

Company Logo(s): White version with transparent background. High resolution preferred (.eps, .psd, or .png). These are used for branding the poll. 

Digital Interviews

Digital Interviews

Submitting Creative Materials​

Materials Due Date: Creative is due 2 weeks prior to launch.

When submitting creative, please send the following items:

  • 3-5 Interview Questions
  • Company Logo(s)
  • Interviewee Information
  • Introduction (optional)
  • Web ads (optional)
CREATIVE SPECS

3-5 Interview Question: 3-5 questions to for the interviewee to be asked during interview, provided by client. Questions to be provided in advance of recording.

Company Logo(s): Colored and white version with transparent backgrounds for any logos that are to appear in the interview. High-quality images are preferred; if you have the original .ai, .eps or .psd of your logo(s), that is ideal.

Interviewee Information: Name, title, and company of the interviewee exactly as it should be written in promotions and interviewee availability for recording.

Introduction: Option to provide introduction for Interviewer to read introducing the topic of the interview or interviewee. If not provided, the interviewer will introduce the interviewee – name, title, and company.

BEST PRACTICES

Perform a Pre-Recording Equipment Check: Before starting your recording session, it’s essential to conduct a thorough equipment check to ensure everything is in proper working order. This step helps preempt any potential audio setup issues and ensures a smooth recording experience.

Choose a Noise-Free Environment: it’s vital to select a quiet location with minimal background noise. This choice ensures that your audio maintains the highest quality and remains free from unwanted background disturbances. Please keep in mind that our session will be on VIDEO, so make sure to have an appropriate lighting and background as there is not a feature to blur or utilize a background.

Regarding web browser compatibility:

  • Make sure you are using an up-to-date version of Google Chrome.
  • Open in a regular window or tab, not in incognito mode or private mode. Please do not use mobile devices for this session.
WEB AD SPECS

Social Amplifications

Social Amplification

Submitting Creative Materials

Materials Due Date: Creative is due 5 days prior to launch.

When submitting creative, please send the following items:

  • Social Images or Videos (select one or the other)
  • Primary Text
  • Headline
  • Destination URL
  • Target Audience
CREATIVE SPECS

Images

  • Images: Providing multiple types of imagery maintains creative diversity and effectively engages a broader audience.
    • Square: 1080px x 1080px 
    • Mobile: 1080px x 1920px or 1080px x 1350px
    • Horizontal: 1080px x 566px
  • File Formats: .jpg, .png 
  • Max File Size: 20MB 
  • Destination URL: One target URL
  • Primary Text: Providing 2–3 different pieces of text to maintains freshness.
  • Headline Text: 150 characters or less (including spaces).
  • Target Audience: Describe your intended audience.

Videos

  • Videos: Providing multiple types of video files maintains creative diversity and effectively engages a broader audience.
    • Square: 1080px x 1080px 
    • Mobile: 1080px x 1920px or 1080px x 1350px
    • Horizontal: 1080px x 566px
  • File Formats: MOV, MP4
  • Max File Size: 75KB – 200MB 
  • Destination URL: One target URL
  • Primary Text: Providing 2–3 different pieces of text to maintains freshness.
  • Headline Text: 150 characters or less (including spaces).
  • Target Audience: Describe your intended audience.
BEST PRACTICES

Image Aspect Ratio Considerations:

  • Most people hold their phones vertically, so you’ll cover more of their screen if you provide vertical or square aspect ratio. 
  • Video Content – ads with movement can stand out in their Feed. 

Primary Text Copy: 

  • Keep text short, clear, and concise to effectively convey your message, recognizing that social media users tend to scan through text quickly. 
  • Incorporate your target audience’s job title in the copy.
    • This approach has proven to improve click-through rates and reduce ‘curiosity clicks’ on social ads. 

Headlines Copy:

  • Ensure clarity and encourage higher engagement. 
  • Note that anything over 100 characters could be shortened on desktop. 

 

Cross-Channel Marketing Program

Cross-Channel Marketing Program

Submitting Creative Materials

Materials Due Date: Creative is due 3 weeks before the program goes live.

When submitting creative, please send the following items:

  • Asset
  • Logo(s)
  • Registration Page Description
CREATIVE SPECS

Asset: one asset in .pdf form

Logo(s): sponsor logo(s) and any partner logo(s). These are used for branding the registration page and advertising materials. High-quality images are preferred; if you have the original .ai, .eps or .psd of your logo(s), that is ideal.

Registration Page Description: 200 words or less. Abstract for the whitepaper. Be specific to attract relevant registrants and to reach your target audience. Bulleted lists have worked well for this.

Competitors: Please provide a list of direct competitors of your company, and we can work to exclude from receiving promotions.

Surveys

Surveys

Submitting Creative Materials

Materials Due Date: Creative is due 14 days prior to launch.

When submitting creative, please send the following items:

  • Survey Title
  • Survey Introduction
  • Survey Questions
  • Target Market
  • Logo(s) – for sponsored surveys only
CREATIVE SPECS

Title: 75 characters or less. Let the audience know what your survey is all about.

Introduction: 100 words or less. Brief overview of why your target audience should take your survey. This will be displayed above the survey questions.

Questions: We can accommodate a maximum of 15 questions. Please indicate whether you have any qualifying questions (maximum of 2), and what the qualified response(s) is/are. Qualifying questions are subject to approval by Questex management. For each question, please also specify each question type.

Target Market(s): Who is this Survey intended for?

Logo(s): Sponsor logo(s) and any partner logo(s). These are used for branding the Survey and advertising materials. High-quality images are preferred; if you have the original .ai, .eps or .psd of your logo(s), that is ideal.

Multi-Touch Email

Multi-Touch Email

Submitting Creative Materials

Materials Due Date: Creative is due 7 days prior to launch.

When submitting creative, please send the following items:

  • Asset
  • Logo(s)
  • Registration Page Description
  • Subject Line x3 (optional)
CREATIVE SPECS

Asset: one asset in .pdf form

Logo(s): sponsor logo(s) and any partner logo(s). These are used for branding the registration page and advertising materials. High-quality images are preferred; if you have the original .ai, .eps or .psd of your logo(s), that is ideal.

Registration Page Description: 200 words or less. Abstract for the whitepaper. Be specific to attract relevant registrants and to reach your target audience. Bulleted lists have worked well for this.

Subject Line: Option to provide 3 subject lines for each email ‘touch’.  If they are not provided, Questex will create the subject lines.  70 characters or less (including spaces). To avoid spamming issues, refrain from using exclamation marks, ALL CAPS, unusual characters, misleading descriptions, and spam triggering words, such as “Free” or “Guaranteed”.