Content Hub

Content Hub

Materials Due Date: Creative is due 30 days prior to the launch date.

When submitting creative, please send the following items:

  • Logo(s)
  • Header Image
  • Topics
  • Assets
AD SPECS

Logo(s): sponsor logo(s) and any partner logo(s). These are used for branding the registration page and advertising materials. High-quality images are preferred; if you have the original .ai, .eps or .psd of your logo(s), that is ideal.

Header Image: 1500px x 600px

Topics: 3-5 topic filters (recommended) to group assets together. I.e. content type, subject type, etc.

Assets: Minimum of 3 assets must be submitted. Each asset submission must include a title, description (~300 characters), and thumbnail image (400px x 300px). Specifications for assets below:

Document and Links: Provide content and/or links that you would like available for attendees here. We can link to webpages (articles, blogs, etc. that live on your website), but only if your website allows third parties to display pages through an iframe. We can upload .PDFs (eBook, whitepaper, brochure, etc.) and images/infographics (JPEG, PNG, GIF, TIFF). Best practice is to stick with .PDF files, as these file types will be universally recognized on all systems and browsers. Please provide a clear and concise titledescription (around 300 characters), and thumbnail image (400px x 300px) for each asset.

Video Collection: We can add links to videos which already live on Vidyard, Wistia, YouTube, Vimeo, Kaltura, Zoom, ReadyTalk, or we can accept an MP4 file and upload it to Brightcove for hosting. Please provide a clear and concise titledescription (around 300 characters), and thumbnail image (400px x 300px) for each video.

Assets NOT accepted: Unfortunately, we cannot upload PowerPoints, Word files, MP3s, or ZIP files. If a file exists behind a paywall or other form on your website, please do not provide a link to that paywall or form. Instead, please provide the actual document that resides behind that gate.

Content Hub Explore Page

Audience Amplification

Audience Amplification

Submitting Creative Materials

Materials Due Date: Creative is due on the 15th of the month prior to going live (ex: if the ad starts on March 1st, creative is due by February 15th).
STANDARD DISPLAY

A basic image or animated ad that appears above, below, or alongside the page content.

Noted:

  • Auto-Initiated Audio or Video Play will not be accepted
  • All rich media must be in-banner, no expandable banners  will be accepted


Ad Size


Desktop:

  • 300×250
  • 728×90
  • 160×600
  • 300×600

Mobile:

  • 300×250
  • 728×90
  • 320×50
  • 300×50
  • 320×480
  • 768×1024


Formats


Image & Click URL (PNG, JPG, GIF) 

Javascript/HTMLtags

  • Javascript tags must accept third party click macros vendors.


Initial Load Size


40KB or less

Larger files are accepted but significantly reduce available inventory  influencing scalability

 

HTML5

A rich media ad that incorporates features such as video & audio appearing  above, below, or alongside the main page content.

Noted:

  • Auto-Initiated Audio or Video Play will not be accepted
  • All rich media must be in-banner, no expandable banners  will be accepted
  • Do not hardcode landing page URLs for your creative  This will be set by adaptive when the assets are uploaded.

Submitting Creative Materials​

All HTML5 creatives must reference the clickTag parameter in the URL of the creative when it is served in order to properly track clicks and open the landing page provided when assets are uploaded and clicked. Creative designers can either use your own code to ensure the reference is present,  or use helper code provided in the AppNexus HTML5 library. Please reach out to AdDaptive if you would like documentation guides provided by Appnexus.


Ad Size


Desktop:

  • 300×250
  • 728×90
  • 160×600
  • 300×600
  • 120×600
  • 970×90

Mobile:

  • 300×250
  • 728×90
  • 320×50
  • 300×50


Initial Load Size


No Limit

Google Max Limit: 150KB 


HTML Requirements

HTML5 ads must include:

  • <!DOCTYPE html> declaration
  • <html> tag
  • <body> tag
  • Ad format size meta tag within the <head> tag.

For example: <meta name=”ad.size” content=”width=300,height=250″>


Upload Requirements


All code and assets must be referenced using a relative path to resources included in the .ZIP file. UTF-8 must be used for non-ASCII characters

When uploading a .zip folder, the maximum number of files included is 40

UTF-8 must be used for non-ASCII characters

NATIVE

 

A textual ad that appears within the content of the page following the format of the environment in which it is placed.

Noted:

Please be sure that images do not contain words, text overlays, call to action buttons, or other items that have the potential to throw off the dynamic auto-cropping that occurs on some widgets when the assets are uploaded.


Title

 
The title is where the main storyline gets told and should be as detailed as possible to  help engage the user.

Note: This will not be displayed on all native inventory.

Max: 25 characters

 


Image

The main thumbnail in the placement.

1200 x 627 px
Aspect Ratio:
1.91:1
Max file size:
200 KB

Include name of asset assigned to creative. This can be a JPG, GIF, or PNG file

Note: Thumbnail size will vary by placement.


Icon


The logo to be displayed near the title.

300 x 300 px

Aspect Ratio: 1:1 required

This can be a JPG, GIF, or PNG file.

Include name of asset assigned to creative.


Landing Page


The URL the user will be taken to when they click on the creative.


Sponsored By


The brand name that the user should associate with the creative.

Max: 25 characters


Call to Action Text


Enter the text that exhorts the user to convert by installing the app, signing up for the mailing list, etc.

Max: 15 characters


Full Body Text


The longer version of your ad’s description – some publishers can display longer text in their native placements.

Recommendation: under 140 characters


Optional Fields


Rating:
Enter the promoted mobile app’s rating inits app store on a scale of 1 to 5.

Click Fallback URL:
Enter the URL that the user will be redirected to if they don’t have your mobile app installed.

VIDEO

A video that is delivered inside a banner placement rather than inside a video player.


Ad Size

Dimensions:

  • 640×360
  • 480×360 


3rd Party Served


VAST tag that includes these formats: MP4, FLV and WEBM 


Hosted


Format: MOV or MP4

Video Length: 15 or 30 seconds

Size: 100 MB
Larger files are accepted but significantly reduce available inventory influencing scalability

Bit Rate: 1 MB

Frame Rate: 24-25 or 29-30 FPS

Aspect Ratio: Native aspect without letterboxing (4:3, 16:9)

Audio Codec: MP3 or AAC

Click-through: URL or redirect for video

PREROLL

A video that is delivered through inventory that hosts video creatives playing before, within, or after the user-selected video of choice.


Ad Size

Dimensions:

  • 400 x 300 or larger (video player size)

Actual player size varies in live environment 


Requirements


Formats: MP4 or FLV or WebM

VideoLength: 30 Seconds Max

Size: 100 MB
Larger files are accepted but significantly reduce available inventory influencing scalability

Bit Rate: 1-2 MB

Video Aspect Ratio: Recommended 16:9; Accepted 4:3

Frame Rate: 24-25 or 29-30 FPS

3rd Party Served: VAST 2.0 and 3.0/VPAID

Tracking Pixel: Impression, click redirect, and event

Tags: Standard tags preferred; 3rd Party Tracking Accepted

Click Through: URL or Redirect Tag

URL Character Limit: 2048 Characters

Listings

Listings

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

What are Listings? Questex has two listing types: Resource and Event. Resource Listings include whitepapers, eBooks, eBriefs, contests, webinars, products, surveys,  jobs, executive summaries, research, multimedia, videos, etc. Event Listings include conferences, conventions, trade shows, workshops, etc.

Listings are classified-style ads that run consecutively on the website and in the newsletter over a period of time.

Submitting Creative Materials

Materials Due Date: Creative is due 2 Mondays before the ad goes live (ex: if the ad begins the week of January 22nd, creative is due by Monday, January 8th)

When submitting creative, please send the following items:

  • Image
  • Title
  • Byline
  • Body Text
  • URL
  • Teaser Text
  • Image or Animated Image
  • Redirect URL
LISTINGS


Resource Listing


Image:
250px × 190px (.png, .jpg – static image files only)

Title:
70 characters or less (including spaces)

Byline:
Proper client name (Sponsored by: CLIENT or Presented by: CLIENT). Also include day/time information if applicable. 70 characters or less (including spaces).

Body Text:
300 characters or less (including spaces)

URL:
One target

URL Teaser Text: 200 characters or less (including spaces). Text that will be displayed in the newsletter and should be written to grab the interest of your audience to want to read more.


Website Examples:

Newsletter Examples:


Event Listing


Image
: 250px × 190px (.gif, .jpg – static image files only)

Title: 70 characters or less (including spaces)

Byline: Proper client name (Sponsored by: CLIENT or Presented by: CLIENT). Also include day/time and location information. 70 characters or less (including spaces).

Body Text: 300 characters or less (including spaces)

URL: One target URL

Website Examples:

Newsletter Examples:

Newsletter

Newsletter

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

Submitting Creative Materials

Materials Due Date: Creative is due 2 Mondays before the ad goes live (ex: if the ad begins the week of January 22nd, creative is due by Monday, January 8th).

When submitting creative, please send the following items:

  • Image and/or Ad Copy
  • Redirect URL

You may choose from one of the below ad types:

  • Banner Ad
  • Logo-Text Ad
AD TYPES

Banner Ad


Image:
600px × 100px 
File Formats:
.gif*, .jpg (image files only) 
Max File Size:
30K 
URL: One target URL

*In Outlook 2007 and Outlook 2010, only the first frame of animated gifs is displayed. If you provide an animated gif, please ensure all the important information and the call to action is contained in the first frame.

Logo-Text Ad



Image
: 125px × 125px 
File Formats: .gif*, .jpg (image files only) 
Max File Size: 30K 
Ad Copy: 250 characters or less (including spaces)
URL: One target URL

*In Outlook 2007 and Outlook 2010, only the first frame of animated gifs is displayed. If you provide an animated gif, please ensure all the important information and the call to action is contained in the first frame.

SPECIAL ISSUES

Product Showcase, Product Watch, Fresh Finds & Beauty Vault Ad Specs

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

What is a “Product Showcase”? “Product Showcase” is a dedicated email blast featuring paid client resources (i.e. products, webinars, eBooks, whitepapers, surveys, eBriefs, etc.). The client’s “product” listing is also featured in the Resources section of the website. Product Showcase listings are classified-style ads that run for one week on the website and are featured in the Product Showcase email blast sent the same week.

What is a “Product Watch”? “Product Watch” is a Product Showcase unique to Hotel Management. It is a dedicated email blast featuring paid client resources (i.e. products, webinars, eBooks, whitepapers, surveys, eBriefs, etc.). The client’s “product” listing is also featured in the Resources section of the website. Product Watch listings are classified-style ads that run for one week on the website and are featured in the Product Showcase email blast sent the same week.

What is “Fresh Finds”? “Fresh Finds” is a Product Showcase unique to American Spa. Fresh Finds is a bi-monthly digital newsletter, featuring new products, equipment, and more. Clients who purchase this ad type receive their product listing featured in the newsletter.

Submitting Creative Material

Materials Due Date: Creative is due 2 Mondays before the ad goes live (ex: if the ad begins the week of January 22nd, creative is due by Monday, January 8th).

When submitting creative, please send the following items:

  • Image
  • Title
  • Byline
  • Body Text
  • URL

Ad Specs

Image: 250px × 190px (.png, .jpg – static image files only)
Title: 64 characters or less (including spaces)
Byline: Proper client name (Sponsored by: CLIENT or Presented by: CLIENT). Also include day/time information if applicable. 70 characters or less (including spaces).
Body Text: 300 characters or less (including spaces)
URL: One target URL

ENROLLMENT SHOWCASE

Enrollment Showcase

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

What is an Enrollment Showcase? Enrollment Showcase is your chance to promote your school’s courses via our media websites and digital newsletters. Your course listing is featured in the Resources section of the website(s) and a dedicated section of the newsletter(s).

Enrollment Showcase listings are classified-style ads that run consecutively on the website and in the newsletter over a period of time.

Submitting Creative Material

Materials Due Date: Creative is due 2 Mondays before the ad goes live (ex: if the ad begins the week of January 22nd, creative is due by Monday, January 8th).

When submitting creative, please send the following items:

  • Image
  • Title
  • Byline
  • Body Text
  • URL

Ad Specs

Image: 250px × 190px (.gif, .jpg – static image files only)
Title: 70 characters or less (including spaces)
Byline: Proper client name (Sponsored by: CLIENT or Presented by: CLIENT). Also include day/time information if applicable. 70 characters or less (including spaces).
Body Text: 300 characters or less (including spaces)
URL: One target URL

Website Examples:

Newsletter Examples:

Display Ads

Web Ad Specs

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

Submitting Creative Materials

Materials Due Date: Creative is due on the 15th of the month prior to going live (ex: if the ad starts on March 1st, creative is due by February 15th).

When submitting creative, please send the following items:

  • Image or Animated Image
  • Redirect URL
DISPLAY ADS


Super Leaderboard


Dimensions
: 970px × 90px
Mobile Dimensions: 320px × 50px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. maximum
File Size: 40K
Max Loops: 3

Click here for a list of approved third-party vendors.

Medium Rectangle

  Dimensions: 300px × 250px File Formats: .gif, .jpg, 3rd party tags Max Length: 10 sec. Max File Size: 40K Max Loops: 3 Click here for a list of approved third-party vendors.

Half Page

Desktop Dimensions: 300px × 600px Mobile Dimensions: 300px x 250px File Formats: .gif, .jpg, 3rd party tags Max Length: 10 sec. Max File Size: 40K Max Loops: 3 Click here for a list of approved third-party vendors. *Video option available. See Half Page With Video.


Half Page With Video

 

For building a 300px × 600px Half Page with video embedded

Creative Needed:

  • Company Logo
  • Mock-up of design plan for the 300px × 600px space.
    • The video will take up about 300px × 225px. The rest of the space is free to use.
    • We recommend minimal copy in the free space.
    • The ad can be replicated by our team exactly if client sends Photoshop or Adobe Illustrator file.
    • The flat file: We can re-create to the best of our ability. No guarantee.
  • Any images or designs in the mock-up file should be sent over for recreation.
  • Video should be on YouTube, Vimeo, or a direct link should be provided for the Questex team to download the file.


Billboard


Dimensions: 970px × 250px
Mobile Dimensions: 320px × 50px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. 
Max File Size: 40K 
Max Loops: 3

Click here for a list of approved third-party vendors. 


Roadblock

The roadblock is a super leaderboard (& mobile leaderboard) with a medium rectangle or half page.


Inline Ad

 


Headline (max 160 characters)
Body Text (max 250 characters)
URL

HIGH IMPACT AD

Prelude


General Specifications

The Prelude is a full width ad experience with sight, motion, and interaction capabilities. It is designed to fit across all devices: desktop, tablet, and mobile, allowing each device to receive a fully optimized ad experience.

There are two possible versions of the Video Prelude:

  1. Static Image
  2. Video with Background Image

Both versions require an image that will run the full width of the browser on desktop.  This image can be any height; the default is 1600x400px.

The Static Image version requires a version of the image sized for mobile.  This image will also be the full width of the browser, and must take up less than 30% of the screen to conform to Better Ad Standards.  The default size is 320x180px.

The Video with Background Image version requires a video, which can have any dimensions, though we recommend that it have a 16:9 aspect ratio. The video can be placed anywhere over the background image.  The background image can contain messaging and calls to action in the space not covered by the video.  The mobile version will contain the video without a background image; we recommend the 16:9 aspect ratio because it takes up about 30% of a mobile browser window.

 

Specifications:

Video with Background Image (MP4, VAST, YouTube, Video URL)

  • May be any dimensions (16:9 aspect ratio recommended, 960×540 would be a good size).
  • Maximum video length: Variable (recommended 15 to 30 Seconds).
  • Videos should be compressed on delivery to ensure maximum quality.
  • File size: Under 2MB*
  • TIP: There needs to be space to place the video over the background image without covering something important – for the default 1600×400 background image, that means leaving a blank space somewhere in the image that is 711x400px (or a little bit smaller if you want to leave a border around the video).  Video preludes don’t need a mobile image because the video will take up the whole space.

Static Image (jpg, png, gif)            

  • Desktop: May be any dimensions; default is 1600x400px
  • Mobile: Must not take up more than 30% of browser window; default is 320x180px.
  • Images should be sized for the ad, not downsized from larger image.
  • File size: Recommended under 200KB* 

* Total file size must be under 4MB

 


Roller

 

The Roller surrounds a desktop user with a panoramic viewing experience before page content. It captivates the undivided attention of viewers and turns the entire screen into an experience. Rollers allow users to continue scrolling down to the page content at any time.

When designing your Roller, please keep in mind that the Foreground Image lays on top of the Background Image.

Image Specs:

  • 1 Foreground Image: 720px × 900px
  • 1 Background Image: 1920px × 1080px
  • File Formats

Image Media Types: Image URL, GIF, JPG, BMP, PNG.  Recommended 200KB max.

Third-Party Tags/HTML Assets: Zipped HTML files, INS tags, and other third party HTML tags must be coded to be responsive (resize to the width of the page/context that they are placed in).  Zipped files must adhere to the same file size limits as other file types listed above

  • Max File Size: 4MB

Demo Link: Click Here


Gravity

 

The Gravity unit surrounds a desktop user with a panoramic, IMAX-level, video viewing experience before page content. It captivates the undivided attention of viewers and turns the entire screen into an experience. Gravity videos can be displayed at any length, typically up to 15 seconds, with an option to allow users to continue scrolling down to the page content at any time.

Video Types:

360 Video (MOV, MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Must be in equirectangular format (panoramic)
  • Maximum Video Length: Variable (recommended 15 to 30 Seconds). Our player currently supports standard VAST tags.
    •  

SD/HD Video (MOV, MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Variable and fully customizable (recommended 640px × 480px). Panel Aspect Ratio: 4:3 or 16:9.
  • Maximum Video Length: Variable (recommended 15 to 30 Seconds). Our player currently supports standard VAST tags.
    •  

Button Image (optional): We recommend a clear CTA within the video itself, but if needed, we can overlay with a “button image” at the bottom of the video.

  • Dimensions: Recommended 480px × 120px


Max File Size
: 4MB.

Demo Link: Click Here


Hover

Hover ad unit enhances user experience through enhanced visual interactivity. If used well, focal unit can create some visually stunning ads that users enjoy browsing on desktop and mobile.

Choose either an image or video.

Image Specs

Dimensions: Max 880px × 495px. To ensure proper resizing, send these 3 creative sizes: 880px × 495px, 635px × 357px, and 446px × 250px.
File Formats

Image Media Types: Image URL, GIF, JPG, BMP, PNG.  Recommended 200KB max.

Third-Party Tags/HTML Assets: Zipped HTML files, INS tags, and other third party HTML tags must be coded to be responsive (resize to the width of the page/context that they are placed in).  Zipped files must adhere to the same file size limits as other file types listed above


Max Image File Size: 4MB

The Hover is a technique that allows the video inside the video player to move at varying speeds when a user scrolls.

Video  Specs

Dimensions: Variable and fully customizable (should not exceed the browser size)
Panel Aspect Ratio: 16:9 (horizontal)
Media Types: FLV, MOV, mp4, 3gp, f4v, H264 (or any type flash player supports – using H.264 Video codec)
Max Video File Size: 2MB
Max Video Length: Variable (recommended 15 – 30 seconds)
Max File Size: 4MB

Demo Link: Click Here


Wallpaper

 

Wallpaper – High Impact Unit

Dimensions: 1600px × 1000px
File Formats: 

Image Media Types: Image URL, GIF, JPG, BMP, PNG.  Recommended 200KB max.

Third-Party Tags/HTML Assets: Zipped HTML files, INS tags, and other third party HTML tags must be coded to be responsive (resize to the width of the page/context that they are placed in).  Zipped files must adhere to the same file size limits as other file types listed above


Max Length: n/a
Max File Size: 150K or less
Max Loops: 0
Recommended: Place CTA in the first 700px vertically and 130px horizontally on each side.

Click here for a list of approved third-party vendors.

Integrated Wallpaper with Sign-Up Form

This ad unit includes a full-page background image with half-screen creative or form that displays upon page load then pauses or fades behind content as useer scrolls down page.

Image:

  • Full page graphic: 1600px × 800px (can be a static image or HTML5 canvas)
  • Overlay graphics: 196px × 205px (can be HTML, a static image, or HTML5 canvas)
  • File Formats: .jpg, .png, .gif

Sign-Up Form:

  • To input your custom sign-up form, swap and adjust the HTML content on the layer named “video.”
  • Size: 454px × 409px
  • File Format: HTML
  •  

*This ad format contains layers that are pertinent to the ads correct functionality. Unless specified here, we advise you to not tamper with layers containing custom Java Script or change the names of layers.

Example:

Demo Link: Click Here


 

Integrated Wallpaper with Video

This ad unit includes a full-page background image with half-screen creative or video that displays upon page load then pauses or fades behind content as the user scrolls down the page.

Image:

  • Full page graphic: 1600px × 800px (can be a static image or HTML5 canvas)
  • Overlay graphics: No specific size required. Recommended max width: 800px (can be a static image or HTML5 canvas)
  • File Formats: .jpg, .png, .gif

Video:

  • 1:1 or 16:9 ratio
  • Max Width: 1920px × 1080px
  • Min Width: 300px × 250px, 480px × 270px
  • Video Format: MP4, MOV
  •  

*This ad format contains layers that are pertinent to the ads correct functionality. Unless specified here, we advise you to not tamper with layers containing custom Java Script or change the names of layers.

Demo Link: Click Here

Pushdown

  File Formats: .gif, .jpg Dimensions: 970px × 90px (non-expanded), 970px × 415px (expanded) Max Initial Size: 60K Max Load Size: 100K


Expandable IMU

 


General Specifications
:
The Expandable IMU engages viewers cross screen in two states: the unexpanded and expanded state. The unexpanded state is what the viewer initially sees with optional reactive imagery that follows the user as they scroll to captivate attention and option to expand. The expanded state provides additional display ad real estate and/or full-screen video canvas upon viewer interaction.

 

DIMENSIONS

Collapsed State

Width and Height: 300x250px

Reactive Image Specs (Optional)

  • Media Type: PNG with transparent background
  • Recommended Size: No larger than 100px by 200px

Video Specs (Optional)

  • Panel Aspect Ratio: 16:9

Expanded State:

Width and Height: 300x600px

Recommended element positioning: “Collapse” or “X” CTA in the upper right corner for expansion or to close expansion.

ASSETS

Media Types 

* Suggested size: 5MB/Maximum: 10MB. 5-10MB per 15-30 seconds of playtime.

360 Video (MP4, 3gp, F4V, FLV, YouTube)

  • Must be in equirectangular format (panoramic)
  • Maximum video length: Variable (recommended 15 to 30 Seconds)
  • Videos should be compressed on delivery to ensure maximum quality

SD/HD Video (MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Variable and fully customizable (1920×1080 recommended for 16:9 widescreen).
  • Maximum video length: Variable (recommended 15 to 30 Seconds). Standard VAST tags supported.
  • Videos should be compressed on delivery to ensure maximum quality.

Image (jpg, png, gif)

  • Images should be sized for the ad, not downsized from larger image.

HTML


Reactive IMU


General Specifications
:
The Reactive IMU captivates viewer attention and engagement cross screen through rotation of a carousel of images and/or video posters while the viewer scrolls in view of the IMU ad position on the page, part of our LEAN ad units. Call-to-actions can initiate videos, product detail views, and landing pages for each item, amongst a variety of applications.

DIMENSIONS

300×250 or other proportional inline ad unit dimensions.

ASSETS

Media Types 

* Suggested size: 5MB/Maximum: 10MB. 5-10MB per 15-30 seconds of playtime.

360 Video (MP4, 3gp, F4V, FLV, YouTube)

  • Must be in equirectangular format (panoramic)
  • Maximum video length: Variable (recommended 15 to 30 Seconds)
  • Videos should be compressed on delivery to ensure maximum quality

SD/HD Video (MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Variable and fully customizable (1920×1080 recommended for 16:9 widescreen).
  • Maximum video length: Variable (recommended 15 to 30 Seconds). Standard VAST tags supported.
  • Videos should be compressed on delivery to ensure maximum quality.

Image (jpg, png, gif)

  • 3-4 images
  • Images should be sized for the ad, not downsized from larger image.

HTML

IN-READ VIDEO


Landscape

 


File Type: .mp4
Maximum File Size: 100MB

Video Format

  • Ratio: 16:9
  • Dimension: 1280x720px (Responsive to the page level)
  • Video Duration: 15/30 sec
  • FPS: 24

Tags Accepted

  • 1×1
  • VAST
  • VPAID JS

All tags must be SSL only

Demo Link: Click Here

Content Syndication

Content Syndication

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

Submitting Creative Materials

Materials Due Date: Creative is due 2 Mondays before the ad goes live (ex: if the ad begins the week of January 22nd, creative is due by Monday, January 8th).

When submitting creative, please send the following items:

  • Asset
  • Logo(s)
  • Registration Questions
  • Registration Page Description
  • Listing Information
AD SPECS

Asset: in .pdf form

Logo(s): sponsor logo(s) and any partner logo(s). These are used for branding the registration page and advertising materials. High-quality images are preferred; if you have the original .ai, .eps or .psd of your logo(s), that is ideal.

Registration Questions: Standard fields are Name, Email, Title, Company, City, State, and Country. Make a note of any additional fields. Max of 15 registration fields. Required fields should be marked.

Registration Page Description: 200 words or less. Abstract for the whitepaper. Be specific to attract relevant registrants and to reach your target audience. Bulleted lists have worked well for this.

Listing Information:

  • Image: 250px × 190px (.gif, .jpg – static image files only)
  • Title: 70 characters or less (including spaces)
  • Byline: Proper client name (Sponsored by: CLIENT or Presented by: CLIENT). Also include day/time information if applicable. 70 characters or less (including spaces).
  • Body Text: 300 characters or less (including spaces)
  • URL: This is the landing page URL created by Questex.
  • Teaser Text: One sentence that will be displayed in the newsletter and should be written to grab the interest of your audience to want to read more.

Optional: additional promotional copy or images. Anything that could be used to enhance promotion – product images, ads, charts, etc. If you have any materials already on hand that could help to better understand and promote your asset, please include them.

Social Media Sponsored Posts

Social Media Sponsored Posts

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

Social Media Ad Posts include Facebook, Instagram, and LinkedIn.

Submitting Creative Materials

Materials Due Date: Creative is due 2 Mondays before the ad goes live (ex: if the ad begins the week of January 22nd, creative is due by Monday, January 8th).

FACEBOOK

Image with Link

 

Image ratio: 1.91:1 to 1.1

Recommended resolution: at least 1080 x 1080px

Text: 125 characters

Images with more than 20% text may experience reduced performance

Video

 

Video ratio: 9:16 to 16:9

File size: 4GB Max

H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

Text: 125 characters

Vertical videos with ratio taller than 4:5 may be masked to 4:5 

INSTAGRAM

Image & Video Feed Posts

 

File type: jpg or png

Aspect ratio range: between 4:5 and 1.91:1

Captions will be truncated after 125 characters 

Stories

 

1080 x 1920 px

Image ratio: 9:16 and 16:9 to 4:5 

Targeted Emails

Targeted Emails

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

Submitting Creative Materials

Materials Due Date: Creative is due 2 Mondays before the ad goes live (ex: if the ad begins the week of January 22nd, creative is due by Monday, January 8th).

When submitting creative, please send the following items:

  • HTML File and/or Plain Text Version File
  • Subject Line
  • Preferred send day and time
  • Suppression list of subscribers who have unsubscribed from your promotions
  • Your opt out link

Creation Fee: If you prefer, we can build your HTML for an additional cost. Please contact your Marketing Services Coordinator and Sales Rep for more information and see the Creation Fee Materials section at the bottom of this page.

AD SPECS

HTML File:

  • Dimensions: Max width of 600px
  • Max File Size: 35k
  • Images: .jpg, .gif. All images should be hosted on your server. If you are unable to host images, they must be under 30k and provided to Ad Ops.
  • If you are using click tags, they must be embedded.


Plain Text Version File: Plain text version of your HTML email. For plain text optimization, use clear headlines, bulleted lists, white space for scannability, and defined CTAs.

  • Why include a plain text alternative?
    • Multi-part MIME (Multi-purpose Internet Mail Extensions) combines a plain text version of your email along with the HTML version.
    • HTML-only emails can trigger spam filters.
    • Some email clients do not support HTML-only emails. Having a plain text version of the email guarantees readability.
    • Some email clients allow for users to opt-in for receiving text only versions of all emails. Having a plain text version of the email guarantees the user will receive your email.  


Subject Line: 70 characters or less (including spaces). To avoid spamming issues, refrain from using exclamation marks, ALL CAPS, unusual characters, misleading descriptions, and spam triggering words, such as “Free” or “Guaranteed”.

BEST DESIGN PRACTICES

HTML email design is NOT the same as web page design. Below are some best practices for successful message delivery, display, and effectiveness:

Message Code and Content:

  1. HTML code should be W3C compliant. Some clients, especially AOL, MSN and Hotmail, reject messages with invalid code.
  2. Do not use style sheets. CSS renders incorrectly in many email clients, especially if the recipient tries to forward your email. If your email absolutely requires CSS, use inline styles by embedding the style between the two body tags. Never put style code into the header. Try to use HTML tags instead.
  3. Use outer tables in place of tags. Background colors may be defined using the bg color attribute within tags. Background colors and attributes will not render properly using tags.
  4. Avoid scripting. Most email systems strip out scripts due to security concerns, and some even reject the messages.
  5. Do not put anything important in the header. Some email clients truncate or strip out headers entirely.
  6. Avoid Microsoft Smart Quotes – they will show up as boxes. Use plain ASCII characters instead (double dashes instead of em-dashes, etc.).
  7. Avoid background images. Background images do not render in many email clients, in particular, Gmail and Outlook 2007 and 2010.
  8. If images are hosted on your web servers, use absolute URLs in the image tages (e.g., ). Be aware that a large email broadcast can result in a concentrated heavy load on your server.

Message Design:

  1. Rely on concise, compelling text with clear calls to action and prominent text links rather than excessive graphics. Our readers are information ready and respond best to short, informative emails rather than those that rely on extensive formatting and images.
  2. Avoid the use of background images as they cause rendering and formatting issues for emails in Outlook 2007.
  3. Create an email that works even without images loaded. Some email clients, like Gmail and Outlook 2007 and 2010, block images by default.
  4. Use image alt tags for all your graphics. Recipients with images disabled will see the alt text, so use alt text as you would any other promotional copy.
  5. Keep image file sizes small to minimize load times. Under 25k total is best. Images should be in GIF or JPEG format only.

Sample Email Blasts:

CREATION FEE MATERIALS

If you have chosen to have your email coded by our team, you must send the following:

  • Text
  • Images
  • Basic Layout Instructions
  • Subject Line
  • Preferred send day and time

We can build your HTML for you from a wide variety of document types.

These include:

  • Microsoft Word (.doc) documents, including embedded images and colors
  • PowerPoint (.ppt) slides
  • Adobe Acrobat Portable Document Format (.pdf)
  • Adobe Photoshop format (.psd)


Conversion Limitations:

  • Limit use of special fonts. If you have to use a particular typeface, that text must be converted to an image, which will increase the email’s download time.
  • Keep layouts simple. Complicated designs may be difficult or impossible to attain within the limits of email compliant html. Your headlines/text may break unpredictably or not align as you expected.
  • Provide complete instructions. Specify all colors that you want for headlines, text, backgrounds, borders, etc., and important positioning information.
  • Test all links beforehand to avoid production delays.
  •  

Native Content

Native Content

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

Native Ads are your content prominently promoted on our websites and in our newsletters as sponsored content.

When submitting creative, please send the following items:

  • Article Headline
  • Homepage/Section Front Article Headline
  • Homepage/Section Front Teaser Text
  • Newsletter Teaser Text
  • Article Copy
  • Article Primary Image
  • Company Name
  • Company Logo
  • Company Description
  • Web Ads
  • Click through link for Web Ads
AD SPECS

Article Headline: Plain text. Recommended 64 characters or less (including spaces)

Homepage/Section Front Article Headline: 64 characters or less (including spaces). Article headline that will appear on the homepage and section front(s) of the website. This is a shortened version of the Article Headline if the headline is over 90 characters.

Homepage/Section Front Teaser Text: 150 characters or less (including spaces). This is a teaser introduction that will be used to display on the homepage and section front(s). The teaser introduction should be long enough to cover the article, but short enough to garner interest.

Newsletter Teaser Text: 200 characters or less (including spaces). This is a teaser introduction that will be used to display in the newsletter. The teaser introduction should be long enough to cover the article, but short enough to garner interest.

Article Copy: 800 words or less. This is the body of your article. Recommended 600-800 words.

Article Primary Image: This is the primary image of the article and will appear at the top of the article page. Should be good imagery and not a repeat of the sponsoring company’s logo.

  • Dimensions: 800px × 600px or larger and at least 72 dpi. Image set to a 4:3 ratio.
  • File Formats: .jpg, .gif, .png

Company Name: 50 characters or less (including spaces)

Company Logo:

  • Dimensions: 260px × 260px. Image set to a 1:1 ratio.
  • File Formats: .jpg, .gif, .png
  • Max File Size: 256 MB

Company Description: 100 words or less

WEB ADS


Super Leaderboard


Dimensions
: 970px × 90px

Mobile Dimensions: 320px × 50px

File Formats: .gif, .jpg, 3rd party tags

  • Max Length: 10 sec. maximum 
  • File Size: 40K 
  • Max Loops: 3
  • Click here for a list of approved third-party vendors.


Medium Rectangle

 

Dimensions: 300px × 250px

File Formats: .gif, .jpg, 3rd party tags

Max Length: 10 sec. 

Max File Size: 40K

Max Loops: 3

Click here for a list of approved third-party vendors.

*You may submit up to three different creatives for the three right hand rail spots


Half Page

Desktop dimensions: 300px × 600px

Mobile dimensions: 300px × 250px

File Formats: .gif, .jpg, 3rd party tags

Max Length: 10 sec. 

Max File Size: 40K

Max Loops: 3

Click here for a list of approved third-party vendors.

*You may submit up to three different creatives for the three right hand rail spots

EXAMPLE

Webinars

Webinars

AD SPECS


B2B Custom

 

Title of Webinar: 50 characters max.

Abstract: 100-150 Words. Be specific to attract relevant registrants and to reach your target audience. Include: topics covered, who should attend, benefits of attending. Bulleted lists work well.

Promotional Copy: 200 characters or less of text; basic copy for promotions

Speaker Information: Name, title, email, headshot, and brief bios (~50-80 words) of presenter(s)

Company Logo: High resolution preferred (.eps, .psd, or .png).

Registration Form Fields: First Name, Last Name, Email, Company/Agency Name, Job Title, Country, Zip Code (US Only).

Speaker Slides (PPT): Must be 4:3 or 16:9 aspect ratio, cannot contain slide transitions; embedded Excel files, SmartArt Graphics, audio, video or flash clips; Animations are fine

Seed Questions: 2-3 questions to seed the Q&A

[Optional] Supplementary Files: Examples include video files, survey questions, poll questions, URLs, or PDFs for audience download.


B2B Editorial


Sponsor Speaker Information
: Name, title, email, headshot, and brief bio (~50-80 words).

Company Logo: High resolution preferred (.eps or .psd or .png).

Speaker Slides (PPT): Must be 4:3 or 16:9 aspect ratio, cannot contain slide transitions; embedded Excel files, SmartArt Graphics, audio, video or flash clips; Animations are fine.


American Spa Custom


Title of Webinar
: 50 characters max.

Abstract: 100-150 Words. Be specific to attract relevant registrants and to reach your target audience. Include: topics covered, who should attend, benefits of attending. Bulleted lists work well.

Promotional Copy: 200 characters or less of text; basic copy for promotions

Speaker Information: Name, title, email, headshot, and brief bios (~50-80 words) of presenter(s)

Company Logo: High resolution preferred (.eps, .psd, or .png).

Registration Form Fields: First Name, Last Name, Email, Company/Agency Name, Job Title, Country, Zip Code (US Only).

Speaker Slides (PPT): Must be 4:3 or 16:9 aspect ratio, cannot contain slide transitions; embedded Excel files, SmartArt Graphics, audio, video or flash clips; Animations are fine

Seed Questions: 2-3 questions to seed the Q&A

Moderator: Provided by client to introduce webinar/speaker(s) and conduct Q&A. Name and email address of moderator

[Optional] Supplementary Files: Examples include video files, survey questions, poll questions, URLs, or PDFs for audience download.

[Optional] Incentive: We’ve seen that offering an incentive for registering and/or attending the live event improves registration numbers. An example of an incentive can be a registration incentive for the first 100 registrants and then also an incentive for those actually attending the live event.


American Spa Editorial


Company Logo
: High resolution preferred (.eps, .psd, or .png).

Speaker Information: Name, title, email, headshot, and brief bios (~50-80 words) of presenter(s)

Speaker Slides (PPT): Must be 4:3 or 16:9 aspect ratio, cannot contain slide transitions; embedded Excel files, SmartArt Graphics, audio, video or flash clips; Animations are fine


Travel Custom


Title of Webina
r: 50 characters max.

Abstract: 100-150 Words. Be specific to attract relevant registrants and to reach your target audience. Include: topics covered, who should attend, benefits of attending. Bulleted lists work well.

Promotional Copy: 200 characters or less of text; basic copy for promotions

Speaker Information: Name, title, email, headshot, and brief bios (~50-80 words) of presenter(s)

Company Logo and Supplementary Images (for use on the registration page and promotional materials). High resolution preferred (.eps, .psd, or .png).

Registration Form Fields: First Name, Last Name, Email, Company/Agency Name, Job Title, Country, Zip Code (US Only). 

Speaker Slides (PPT): Must be 4:3 or 16:9 aspect ratio, cannot contain slide transitions; embedded Excel files, SmartArt Graphics, audio, video or flash clips; Animations are fine

Seed Questions: 4-5 questions to seed the Q&A

[Optional] Supplementary Files: Examples include video files, survey questions, poll questions, URLs, or PDFs for audience download.

[Optional] Incentive: We’ve seen that offering an incentive to webinar attendees improves registration numbers. Past clients have offered four-night stays in their hotels, a GoPro camera, AMEX gift card, etc.