Whitepapers

Whitepapers

Submitting Creative Materials

Materials Due Date: Topic and abstract due 10 weeks prior to publish date.


When submitting creative, please send the following items:

  • Custom Content Brief
  • Company Logo(s)
  • Company Description
CREATIVE SPECS

Custom Content Brief: This sheet will be provided by Fierce, to be filled out by the client. This includes topic, abstract, goals, target audience and any additional notes. 

Company Logo(s): Colored and white version with transparent backgrounds for any logos that are to appear on the finalized PDF. High resolution preferred (.eps, .psd, or .png). 

Company Description: 50-60 words; this will appear on the finalized PDF.

The Custom Content Brief must be delivered to Fierce in order to secure a writer and schedule the kick-off call. All relevant stakeholders should attend the call to ensure everyone is working towards the same goal and be aware of the timeline.

ADD-ONS

Lead Extension

Lead extension is a multi-touch program that delivers quality content to an engaged list of leads.  If this isn’t already a part of your campaign, feel free to reach out to your sales representative to discuss the possibility of adding this on.

Two Topically Relevant Assets:

  • Asset: in .pdf or .mp4 form
  • Registration Page Description: 200 words or less. Abstract for the whitepaper. Be specific to attract relevant registrants and to reach your target audience. Bulleted lists have worked well for this.
EXAMPLE

Custom Resource Center

Custom Resource Center

Submitting Creative Materials

Materials Due Date: Creative is due 30 days prior to the launch date.

When submitting creative, please send the following items:

  • Logo(s)
  • Target Market(s)
  • Title
  • Description
  • Topics
  • Assets
  • Form Fields
CREATIVE SPECS

Logo(s): sponsor logo(s) and any partner logo(s). These are used for branding the registration page and advertising materials. High-quality images are preferred; if you have the original .ai, .eps or .psd of your logo(s), that is ideal.

Target Market(s): describe your intended audience for these assets. Please also provide a list of direct competitors of your company so that we can work to exclude from receiving promotions.

Title: 75 characters or less. Let the audience know what your Custom Resource Center is all about.

Description: 100 words or less. Brief overview of the assets provided. It is highly recommended to include why these assets are useful to your target audience.

Topics: 3-5 topic filters (recommended) to group assets together. I.e. content type, subject type, etc.

Custom Registration Form Fields: Standard include – First Name, Last Name, Email, Company/Agency Name, Job Title, Country, Zip Code (US Only).

Assets: Minimum of 3 assets must be submitted. Each asset submission must include a title and description (~300 characters). Specifications for assets below:

Document and Links: Provide content and/or links that you would like available for attendees here. We can link to webpages (articles, blogs, etc. that live on your website), but only if your website allows third parties to display pages through an iframe. We can upload .PDFs (eBook, whitepaper, brochure, etc.) and images/infographics (JPEG, PNG, GIF, TIFF). Best practice is to stick with .PDF files, as these file types will be universally recognized on all systems and browsers. Please provide a clear and concise title and description (around 300 characters) for each asset.

Video Collection: We can add links to videos which already live on Vidyard, Wistia, YouTube, Vimeo, Kaltura, Zoom, ReadyTalk, or we can accept an MP4 file and upload it to Brightcove for hosting. Please provide a clear and concise title and description (around 300 characters) for each video.

Assets NOT accepted: Unfortunately, we cannot upload PowerPoints, Word files, MP3s, or ZIP files. If a file exists behind a paywall or other form on your website, please do not provide a link to that paywall or form. Instead, please provide the actual document that resides behind that gate.

Audience Amplification

Audience Amplification

Submitting Creative Materials

Materials Due Date: Creative is due 14 days prior to launch.
STANDARD DISPLAY

A basic image or animated ad that appears above, below, or alongside the page content.

Noted:

  • Auto-Initiated Audio or Video Play will not be accepted
  • All rich media must be in-banner, no expandable banners will be accepted
  • Please provide at least two mobile and two desktop versions


Ad Size


Desktop:

  • 300×250
  • 728×90
  • 160×600
  • 300×600

Mobile:

  • 300×250
  • 728×90
  • 320×50
  • 300×50
  • 320×480
  • 768×1024


Formats

Image & Click URL (PNG, JPG, GIF) 

Javascript/HTMLtags

  • Javascript tags must accept third party click macros vendors.

HTML5

  • Specs listed below.


Initial Load Size


40KB or less

Larger files are accepted but significantly reduce available inventory  influencing scalability

 

HTML5

A rich media ad that incorporates features such as video & audio appearing  above, below, or alongside the main page content.

Noted:

  • Auto-Initiated Audio or Video Play will not be accepted
  • All rich media must be in-banner, no expandable banners  will be accepted
  • Do not hardcode landing page URLs for your creative  This will be set by adaptive when the assets are uploaded.

Submitting Creative Materials​

All HTML5 creatives must reference the clickTag parameter in the URL of the creative when it is served in order to properly track clicks and open the landing page provided when assets are uploaded and clicked. Creative designers can either use your own code to ensure the reference is present,  or use helper code provided in the AppNexus HTML5 library. Please reach out to AdDaptive if you would like documentation guides provided by Appnexus.


Ad Size


Desktop:

  • 300×250
  • 728×90
  • 160×600
  • 300×600
  • 120×600
  • 970×90

Mobile:

  • 300×250
  • 728×90
  • 320×50
  • 300×50


Initial Load Size


No Limit

Google Max Limit: 150KB 


HTML Requirements

HTML5 ads must include:

  • <!DOCTYPE html> declaration
  • <html> tag
  • <body> tag
  • Ad format size meta tag within the <head> tag.

For example: <meta name=”ad.size” content=”width=300,height=250″>


Upload Requirements


All code and assets must be referenced using a relative path to resources included in the .ZIP file. UTF-8 must be used for non-ASCII characters

When uploading a .zip folder, the maximum number of files included is 40

UTF-8 must be used for non-ASCII characters

NATIVE

 

A textual ad that appears within the content of the page following the format of the environment in which it is placed.

Noted:

Please be sure that images do not contain words, text overlays, call to action buttons, or other items that have the potential to throw off the dynamic auto-cropping that occurs on some widgets when the assets are uploaded.


Title

 
The title is where the main storyline gets told and should be as detailed as possible to  help engage the user.

Note: This will not be displayed on all native inventory.

Max: 25 characters

 


Image

The main thumbnail in the placement.

1200 x 627 px
Aspect Ratio: 1.91:1
Max file size: 200 KB

Include name of asset assigned to creative. This can be a JPG, GIF, or PNG file

Note: Thumbnail size will vary by placement.


Icon


The logo to be displayed near the title.

300 x 300 px

Aspect Ratio: 1:1 required

This can be a JPG, GIF, or PNG file.

Include name of asset assigned to creative.


Landing Page


The URL the user will be taken to when they click on the creative.


Sponsored By


The brand name that the user should associate with the creative.

Max: 25 characters


Call to Action Text


Enter the text that exhorts the user to convert by installing the app, signing up for the mailing list, etc.

Max: 15 characters


Full Body Text


The longer version of your ad’s description – some publishers can display longer text in their native placements.

Recommendation: under 140 characters


Optional Fields


Rating:
Enter the promoted mobile app’s rating inits app store on a scale of 1 to 5.

Click Fallback URL:
Enter the URL that the user will be redirected to if they don’t have your mobile app installed.

VIDEO

A video that is delivered inside a banner placement rather than inside a video player.


Ad Size

Dimensions:

  • 640×360
  • 480×360 


3rd Party Served


VAST tag that includes these formats: MP4, FLV and WEBM 


Hosted


Format: MOV or MP4

Video Length: 15 or 30 seconds

Size: 100 MB
Larger files are accepted but significantly reduce available inventory influencing scalability

Bit Rate: 1 MB

Frame Rate: 24-25 or 29-30 FPS

Aspect Ratio: Native aspect without letterboxing (4:3, 16:9)

Audio Codec: MP3 or AAC

Click-through: URL or redirect for video

PREROLL

A video that is delivered through inventory that hosts video creatives playing before, within, or after the user-selected video of choice.


Ad Size

Dimensions:

  • 400 x 300 or larger (video player size)

Actual player size varies in live environment 


Requirements


Formats: MP4 or FLV or WebM

VideoLength: 30 Seconds Max

Size: 100 MB
Larger files are accepted but significantly reduce available inventory influencing scalability

Bit Rate: 1-2 MB

Video Aspect Ratio: Recommended 16:9; Accepted 4:3

Frame Rate: 24-25 or 29-30 FPS

3rd Party Served: VAST 2.0 and 3.0/VPAID

Tracking Pixel: Impression, click redirect, and event

Tags: Standard tags preferred; 3rd Party Tracking Accepted

Click Through: URL or Redirect Tag

URL Character Limit: 2048 Characters

Listings

Listings

Submitting Creative Materials

Materials Due Date: Creative is due 7 days prior to launch.

When submitting creative, please send the following items:

  • Image
  • Title
  • Byline
  • Body Text
  • URL
  • Teaser Text
  • Image or Animated Image
  • Redirect URL

What are Listings? Questex offers two listing types: Resource and Event.

Resource Listings include whitepapers, eBooks, webinars, products, surveys, executive summaries, research, etc.

Event Listings include conferences, conventions, trade shows, workshops, etc.

Listings are classified-style ads that run consecutively on the website and in the newsletter over a period of time.

CREATIVE SPECS


Resource Listing


Image: 250px × 190px (.gif, .jpg – static image files only)

Title: 64 characters or less (including spaces)

Byline: Proper client name (Sponsored by: CLIENT or Presented by: CLIENT). Also include day/time and location information. 70 characters or less (including spaces).

Body Text: 300 characters or less (including spaces)

URL: One target URL

URL Teaser Text: 200 characters or less (including spaces). Text that will be displayed in the newsletter and should be written to grab the interest of your audience to want to read more.

Website Examples:

Newsletter Examples:

 


Event Listing


Image: 250px × 190px (.gif, .jpg – static image files only)

Title: 64 characters or less (including spaces)

Byline: Proper client name (Sponsored by: CLIENT or Presented by: CLIENT). Also include day/time and location information. 70 characters or less (including spaces).

Body Text: 300 characters or less (including spaces)

URL: One target URL

URL Teaser Text: 200 characters or less (including spaces). Text that will be displayed in the newsletter and should be written to grab the interest of your audience to want to read more.

Website Examples:

Newsletter Examples:

Newsletter

Newsletter

Submitting Creative Materials

Materials Due Date: Creative is due 7 days prior to Monday of launch week.

You may choose from one of the below ad types:

CREATIVE SPECS

Billboard

Not available for Club Industry.

  • Image: 1040px x 590px
  • File Formats: .gif*, .jpg, .png (image files only)
  • Max File Size: 400KB 
  • URL: One target URL
  • Byline: Proper client name
*In Outlook 2007 and Outlook 2010, only the first frame of animated gifs is displayed. If you provide an animated gif, please ensure all the important information and the call to action is contained in the first frame.

Medium Rectangle

Not available for Club Industry.

  • Image: 600px x 500px
  • File Formats: .gif*, .jpg, .png (image files only)
  • Max File Size: 400KB
  • URL: One target URL
  • Byline: Proper client name
*In Outlook 2007 and Outlook 2010, only the first frame of animated gifs is displayed. If you provide an animated gif, please ensure all the important information and the call to action is contained in the first frame.

Logo-Text Ad

  • Transparent Logo: 120px width maximum for wide logos OR 60px height maximum for square/vertical logos. (It should be cropped to the edge of the logo with no additional space surrounding it)
  • File Formats: .png or .gif* (only image files that support transparency) 
  • Max File Size: 30K
  • Ad Copy: 250 characters or less (including spaces)
  • URL: One target URL
  • Byline: Proper client name

*In Outlook 2007 and Outlook 2010, only the first frame of animated gifs is displayed. If you provide an animated gif, please ensure all the important information and the call to action is contained in the first frame.

Headline

  • Transparent Logo: 120px wide (It should be cropped to the edge of the logo with no additional space surrounding it)
  • File Formats: .png or .gif* (only image files that support transparency) 
  • Headline Copy: 150 characters or less (including spaces)
  • URL: One target URL
  • Byline: Proper client name

 

SPECIAL ISSUE SPECS

Product Showcase, Product Watch, Fresh Finds & Beauty Vault Ad Specs

What is a “Product Showcase”? “Product Showcase” is a dedicated email blast featuring paid client resources (i.e. products, webinars, eBooks, whitepapers, surveys, eBriefs, etc.). The client’s “product” listing is also featured in the Resources section of the website. Product Showcase listings are classified-style ads that run for one week on the website and are featured in the Product Showcase email blast sent the same week.

What is a “Product Watch”? “Product Watch” is a Product Showcase unique to Hotel Management. It is a dedicated email blast featuring paid client resources (i.e. products, webinars, eBooks, whitepapers, surveys, eBriefs, etc.). The client’s “product” listing is also featured in the Resources section of the website. Product Watch listings are classified-style ads that run for one week on the website and are featured in the Product Showcase email blast sent the same week.

What is “Fresh Finds”? “Fresh Finds” is a Product Showcase unique to American Spa. Fresh Finds is a bi-monthly digital newsletter, featuring new products, equipment, and more. Clients who purchase this ad type receive their product listing featured in the newsletter.

Submitting Creative Material

Materials Due Date: Creative is due 7 days prior to Monday of launch week.

When submitting creative, please send the following items:

  • Image: 250px × 190px (.png, .jpg – static image files only)
  • Title: 64 characters or less (including spaces)
  • Byline: Proper client name (Sponsored by: CLIENT or Presented by: CLIENT). Also include day/time information if applicable. 70 characters or less (including spaces).
  • Body Text: 300 characters or less (including spaces)
  • URL: One target URL
Examples:
Click Here For a Fierce “Preview Issue” Email Blast Example

Click Here For a Hotel Management “Product Watch” Email Blast Example

Click Here For an American Spa “Fresh Finds” Email Blast Example
ENROLLMENT SHOWCASE SPECS

Enrollment Showcase

What is an Enrollment Showcase? Enrollment Showcase is your chance to promote your school’s courses via our media websites and digital newsletters. Your course listing is featured in the Resources section of the website(s) and a dedicated section of the newsletter(s).

Enrollment Showcase listings are classified-style ads that run consecutively on the website and in the newsletter over a period of time.

Submitting Creative Material

Materials Due Date: Creative is due 7 days prior to Monday of launch week.

When submitting creative, please send the following items:

  • Image: 250px × 190px (.gif, .jpg – static image files only)
  • Title: 70 characters or less (including spaces)
  • Byline: Proper client name (Sponsored by: CLIENT or Presented by: CLIENT). Also include day/time information if applicable. 70 characters or less (including spaces).
  • Body Text: 300 characters or less (including spaces)
  • URL: One target URL

Website Examples:

Newsletter Examples:

Display Ads

Digital Ad Specs

Submitting Creative Materials

Materials Due Date: Creative is due 14 days prior to launch.

When submitting creative, please send the following items

  • Image or Animated Image (Both Desktop and Mobile Dimensions)
  • Redirect URL
STANDARD AD


Super Leaderboard

Dimensions: 970px × 90px
Mobile Dimensions: 320px × 50px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. maximum
File Size: 40K
Max Loops: 3

Click here for a list of approved third-party vendors.

Demo Link


Billboard


Dimensions: 970px × 250px
Mobile Dimensions: 320px × 50px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. maximum
Max File Size: 40K 
Max Loops: 3

Click here for a list of approved third-party vendors. 

Demo Link


Medium Rectangle


Dimensions: 300px × 250px (Same for desktop and mobile)
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. maximum
Max File Size: 40K
Max Loops: 3
Click here for a list of approved third-party vendors.

Demo Link




Half Page


Dimensions: 300px × 600px
Mobile Dimensions: 300px x 250px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. maximum
File Size: 40K
Max Loops: 3
Click here for a list of approved third-party vendors.

Demo Link
*Video option available. See Half Page With Video.

Half Page With Video


For building a 300px × 600px Half Page with video embedded Creative Needed:
  • Company Logo
  • Mock-up of design plan for the 300px × 600px space.
    • The video will take up about 300px × 225px. The rest of the space is free to use.
    • We recommend minimal copy in the free space.
    • The ad can be replicated by our team exactly if client sends Photoshop or Adobe Illustrator file.
    • The flat file: We can re-create to the best of our ability. No guarantee.
  • Any images or designs in the mock-up file should be sent over for recreation.
  • Video should be on YouTube, Vimeo, or a direct link should be provided for the Questex team to download the file.


Roadblock

A Roadblock includes a super leaderboard (& mobile leaderboard) with any mix of medium rectangles and half pages set up on any section page.

Recommended: Submit two creative versions per ad type for variety.

Creatives Needed:

  • Super Leaderboard or Billboard
  • Medium Rectangle 
  • Half Page 


Home Page Takeover

A Home Page Takeover consists of a super leaderboard (& mobile) with any mix of medium rectangles and half pages set up on the home page.

Recommended: Submit two creative versions per ad type for variety.

Creatives Needed:

  • Super Leaderboard
  • Medium Rectangle 
  • Half Page 


Inline Ad

  • Asset Type
  • Title: max 160 characters including spaces
  • Body Text: max 250 characters including spaces
  • URL
HIGH IMPACT AD

For all high impact ad units: If providing tags, they must be responsive to screen size.

Prelude


General Specifications

The Prelude is a full width ad experience with sight, motion and interaction capabilities that appears at the top of the page. It is designed to fit across all devices: desktop, tablet, and mobile, allowing each device to receive a fully optimized ad experience.

Demo link

There are two possible versions of the Prelude:

  1. Static Image
  2. Video with Background Image

Both versions require an image that will run the full width of the browser on desktop.  This image must take up less than 30% of the screen but otherwise can be any height; the default is 1600x400px.

The Static Image version requires a version of the image sized for mobile.  This image will also be the full width of the browser, and must take up less than 30% of the screen to conform to Better Ad Standards.  The default size is 1600x400px for desktop and 640x360px for mobile.

The Video with Background Image version requires a video, which can have any dimensions, though we recommend that it have a 16:9 aspect ratio. The video can be placed anywhere over the background image.  The background image can contain messaging and calls to action in the space not covered by the video.  The mobile version will contain the video without a background image; we recommend the 16:9 aspect ratio because it takes up about 30% of a mobile browser window.

Specifications:

Video with Background Image (MP4, VAST, YouTube, Video URL)

  • May be any dimensions (16:9 aspect ratio recommended, 960×540 would be a good size).
  • Maximum video length: Variable (recommended 15 to 30 Seconds).
  • Videos should be compressed on delivery to ensure maximum quality.
  • File size: Under 2MB*
  • TIP: There needs to be space to place the video over the background image without covering something important – for the default 1600×400 background image, that means leaving a blank space somewhere in the image that is 711x400px (or a little bit smaller if you want to leave a border around the video).  Video preludes don’t need a mobile image because the video will take up the whole space.

Static Image (jpg, png, gif)            

  • Desktop: May be any dimensions; default is 1600x400px
  • Mobile: Must not take up more than 30% of browser window; default is 640x360px.
  • Images should be sized for the ad, not downsized from larger image.
  • File size: Recommended under 200KB* 

* Total file size must be under 4MB


Roller

 

The Roller surrounds a desktop user with a panoramic viewing experience before page content. It captivates the undivided attention of viewers and turns the entire screen into an experience. Rollers allow users to continue scrolling down to the page content at any time.

When designing your Roller, please keep in mind that the Foreground Image lays on top of the Background Image.

Specs:

  • 1 Target URL (this will be tied to the foreground and background image)
  • 1 Foreground Image: 720px × 900px
    • Centered overlay on background image
  • 1 Background Image: 1920px × 1080px
  • File Formats: 

Image Media Types: Image URL, GIF, JPG, BMP, PNG.  Recommended 200KB max.

Third-Party Tags/HTML Assets: Zipped HTML files, INS tags, and other third party HTML tags must be coded to be responsive (resize to the width of the page/context that they are placed in).  Zipped files must adhere to the same file size limits as other file types listed above

  • Max File Size: 4MB

*All text/logos/CTA’s must be on the foreground image

Demo Link: Click Here


Gravity

The Gravity unit surrounds a desktop user with a panoramic, IMAX-level video experience before page content. It captivates the undivided attention of viewers and turns the entire screen into an experience. Gravity videos can be displayed at any length, typically up to 15 seconds, with an option to allow users to continue scrolling down to the page content at any time.

Video Types:

360 Video (MOV, MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Must be in equirectangular format (panoramic)
  • Maximum Video Length: Variable (recommended 15 to 30 Seconds). Our player currently supports standard VAST tags.
    •  

SD/HD Video (MOV, MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Variable and fully customizable (recommended 640px × 480px). Panel Aspect Ratio: 4:3 or 16:9.
  • Maximum Video Length: Variable (recommended 15 to 30 Seconds). Our player currently supports standard VAST tags.
    •  

Button Image (optional): We recommend a clear CTA within the video itself, but if needed, we can overlay with a “button image” at the bottom of the video.

  • Dimensions: Recommended 480px × 120px


Max File Size: 4MB.

Demo Link: Click Here


Premium Hover

A Premium Hover ad unit appears on the home page only and under ‘trending topics module’. It is embedded between articles 1 and 2 on continuous scroll.  This unit expands to full screen (similar to the roller).

If used well, focal unit can create some visually stunning ads that users enjoy browsing on desktop and mobile.

Choose either an image or video.

Image Specs

Dimensions: Max 880px × 495px. To ensure proper resizing, send these 3 creative sizes: 880px × 495px, 635px × 357px, and 446px × 250px.
File Formats: 

Image Media Types: Image URL, GIF, JPG, BMP, PNG.  Recommended 200KB max.

Third-Party Tags/HTML Assets: Zipped HTML files, INS tags, and other third party HTML tags must be coded to be responsive (resize to the width of the page/context that they are placed in).  Zipped files must adhere to the same file size limits as other file types listed above

Max Image File Size: 4MB

The premium hover is a technique that allows the video inside the video player to move at varying speeds when a user scrolls.

Video  Specs

Dimensions: Variable and fully customizable (should not exceed the browser size)
Panel Aspect Ratio: 16:9 (horizontal)
Media Types: FLV, MOV, mp4, 3gp, f4v, H264 (or any type flash player supports – using H.264 Video codec)
Max Video File Size: 2MB
Max Video Length: Variable (recommended 15 – 30 seconds)
Max File Size: 4MB


In-Article Hover

An Inline- article Hover runs only on article pages after 2nd paragraph of content and expands to width of text column.

If used well, focal unit can create some visually stunning ads that users enjoy browsing on desktop and mobile.

Choose either an image or video.

Image Specs

Dimensions: Max 880px × 495px. To ensure proper resizing, send these 3 creative sizes: 880px × 495px, 635px × 357px, and 446px × 250px.
File Formats: 

Image Media Types: Image URL, GIF, JPG, BMP, PNG.  Recommended 200KB max.

Third-Party Tags/HTML Assets: Zipped HTML files, INS tags, and other third party HTML tags must be coded to be responsive (resize to the width of the page/context that they are placed in).  Zipped files must adhere to the same file size limits as other file types listed above

Max Image File Size: 4MB

The Hover is a technique that allows the video inside the video player to move at varying speeds when a user scrolls.

Video  Specs

Dimensions: Variable and fully customizable (should not exceed the browser size)
Panel Aspect Ratio: 16:9 (horizontal)
Media Types: FLV, MOV, mp4, 3gp, f4v, H264 (or any type flash player supports – using H.264 Video codec)
Max Video File Size: 2MB
Max Video Length: Variable (recommended 15 – 30 seconds)
Max File Size: 4MB

Demo Link: Click Here


In-Read Video


File Type: .mp4
Maximum File Size: 100MB

Video Format

  • Ratio: 16:9
  • Dimension: 1280x720px (Responsive to the page level)
  • Video Duration: 15/30 sec
  • FPS: 24

Tags Accepted

  • 1×1
  • VAST
  • VPAID JS

All tags must be SSL only

Demo Link: Click Here


Pushdown

The Pushdown unit is a full width ad experience that expands down to further emphasize messaging and visuals. Appears at the top of the page.

File Formats: .gif, .jpg
Dimensions: 970px × 90px (non-expanded), 970px × 415px (expanded)
Max Initial Size: 60K
Max Load Size: 100K

Demo Link


Expandable IMU

 


General Specifications:
The Expandable IMU engages viewers cross screen in two states: the unexpanded and expanded state. The unexpanded state is what the viewer initially sees with optional reactive imagery that follows the user as they scroll to captivate attention and option to expand. The expanded state provides additional display ad real estate and/or full-screen video canvas upon viewer interaction.

 

DIMENSIONS

Collapsed State: 

Width and Height: 300x250px

Reactive Image Specs (Optional)

  • Media Type: PNG with transparent background
  • Recommended Size: No larger than 100px by 200px

Video Specs (Optional)

  • Panel Aspect Ratio: 16:9

Expanded State:

Width and Height: 300x600px

Recommended element positioning: “Collapse” or “X” CTA in the upper right corner for expansion or to close expansion.

ASSETS

Media Types 

* Suggested size: 5MB/Maximum: 10MB. 5-10MB per 15-30 seconds of playtime.

360 Video (MP4, 3gp, F4V, FLV, YouTube)

  • Must be in equirectangular format (panoramic)
  • Maximum video length: Variable (recommended 15 to 30 Seconds)
  • Videos should be compressed on delivery to ensure maximum quality

SD/HD Video (MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Variable and fully customizable (1920×1080 recommended for 16:9 widescreen).
  • Maximum video length: Variable (recommended 15 to 30 Seconds). Standard VAST tags supported.
  • Videos should be compressed on delivery to ensure maximum quality.

Image (jpg, png, gif)

  • Images should be sized for the ad, not downsized from larger image.

HTML


Reactive IMU


General Specifications:
The Reactive IMU captivates viewer attention and engagement cross screen through rotation of a carousel of images and/or video posters while the viewer scrolls in view of the IMU ad position on the page, part of our LEAN ad units. Call-to-actions can initiate videos, product detail views, and landing pages for each item, amongst a variety of applications.

DIMENSIONS

300×250 or other proportional inline ad unit dimensions.

ASSETS

Media Types 

* Suggested size: 5MB/Maximum: 10MB. 5-10MB per 15-30 seconds of playtime.

360 Video (MP4, 3gp, F4V, FLV, YouTube)

  • Must be in equirectangular format (panoramic)
  • Maximum video length: Variable (recommended 15 to 30 Seconds)
  • Videos should be compressed on delivery to ensure maximum quality

SD/HD Video (MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Variable and fully customizable (1920×1080 recommended for 16:9 widescreen).
  • Maximum video length: Variable (recommended 15 to 30 Seconds). Standard VAST tags supported.
  • Videos should be compressed on delivery to ensure maximum quality.

Image (jpg, png, gif)

  • 3-4 images
  • Images should be sized for the ad, not downsized from larger image.

HTML

Content Syndication

Content Syndication

Submitting Creative Materials

Materials Due Date: Creative is due 7 days prior to launch.

When submitting creative, please send the following items:

  • Asset
  • Logo(s)
  • Registration Questions
  • Registration Page Description
  • Listing Information
CREATIVE SPECS

Asset: in .pdf or .mp4 form.

Logo(s): sponsor logo(s) and any partner logo(s). These are used for branding the registration page and advertising materials. High-quality images are preferred; if you have the original .ai, .eps or .psd of your logo(s), that is ideal.

Registration Questions: Standard fields are Name, Email, Title, Phone, Company, City, State, and Country. Make a note of any additional fields. Max of 15 registration fields. Required fields should be marked.

Registration Page Description: 200 words or less. Abstract for the whitepaper. Be specific to attract relevant registrants and to reach your target audience. Bulleted lists have worked well for this.

Listing Information:

  • Image: 250px × 190px (.gif, .jpg – static image files only). Simple imagery with no text recommended, logo will be utilized if this is not provided.
  • Title: 64 characters or less (including spaces)
  • Byline: Proper client name. Also include day/time information if applicable. 64 characters or less (including spaces).
  • Body Text: 300 characters or less (including spaces)
  • URL: This is the landing page URL created by Questex; client will not need to provide.
  • Teaser Text: One sentence that will be displayed in the newsletter and should be written to grab the interest of your audience to want to read more.

Optional: additional promotional copy or images. Anything that could be used to enhance promotion – product images, ads, charts, etc. If you have any materials already on hand that could help to better understand and promote your asset, please include them.

Social Media Sponsored Posts

Social Media Sponsored Posts

Submitting Creative Materials

Materials Due Date: Creative is due 7 days prior to launch.

Social Media Ad Posts include Facebook, Instagram, Twitter, and LinkedIn:

FACEBOOK SPECS

Facebook Image

Image

  • File Type: JPEG, PNG
  • Image Ratio: 1.91:1 to 1.1
  • Resolution: At least 1080 x 1080px
  • Please only submit one image

Text

  • Character Limit: Unlimited but highly recommended 125 characters (including spaces) or less
  • CTA: Clear call to action highly recommended for performance
  • Handles: Example, “@AmericanSalon”
  • Hashtags: 5 max

Images with more than 20% text may experience reduced performance

Link

  • Placement: Placed in caption, please ensure link is public. Link will be clickable and can be shortened by our team if too long but cannot be hyperlinked.

Facebook Video

Video

  • File Type: MP4, MOV or GIF
  • Video Ratio:
    • 9:16 (1080 x 1920) (Vertical) – Vertical videos with ratio taller than 4:5 may be masked to 4:5 
    • 16:9  (1920 x 1080) (Horizontal)
  • File Size: 4 GB Max
  • Video Settings: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

Text

  • Character Limit: Unlimited but highly recommend 50 characters (including spaces) or less
  • CTA: Clear call to action highly recommended for performance
  • Handles: Example, “@AmericanSalon”
  • Hashtags: 5 max

Link

  • Placement:Placed in caption, please ensure link is public. Link will be clickable and can be shortened by our team if too long but cannot be hyperlinked.

Cover Slideshow 

Showcase your brand by having your image pinned at the top of our channel.

Image

  • File Type: JPEG or PNG
  • Image Size: 815px by 315px
  • File Size: Less than 100 KB
  • Resolution: At least 1080px x 1080px

Text

  • Character Limit: Unlimited but highly recommended 50 characters (including spaces) or less
  • CTA: Clear call to action highly recommended for performance
  • Handles: Example, “@AmericanSalon”
  • Hashtags: 5 max

Link

  • Placement: Placed in caption, please ensure link is public. Link will be clickable and can be shortened by our team if too long but cannot be hyperlinked.
TWITTER SPECS

Twitter Image

Image

  • File Types: PNG, JPEG and GIF.
  • Image Size: 1200px x 627px or 1080px x 1080px
  • File Size: Max 20 MB

Text

  • Character Limit: 280 characters (including spaces) but recommend 71 – 100
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Placement: Placed in caption (unable to hyperlink, be aware of character limit) please ensure link is public

Twitter Video

Video

  • File Type: MOV or MP4
  • File Size: Twitter recommends files under 1 GB but for optimal performance we strongly recommend keeping files under 30 MB.
  • Video Format:

  • Video Length: 15 seconds or less recommended. Up to 2:20 supported for website click campaigns.
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+

Text

  • Character Limit: 280 characters (including spaces) but recommend 71 – 100
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Placement: Placed in caption (unable to hyperlink, be aware of character limit), please ensure link is public
LINKEDIN SPECS

Image Feed Posts

Image

File Type: PNG or JPG

File Size: 5 MB

Image Ratio: Recommended for clickable photos: 1200px x 627px 

  • 9:16 (1080px X 1920px) 
  • 1:1 (1080px X 1080px) 
  • 16:9 (1200px x 627px)

Text

  • Character Limit: 3,000 characters max (including spaces) but 200 or less highly recommend, 200 characters are readable before the reader needs to click to see more
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Placement: Placed in caption

Video Feed Post

Video

  • File Type: MOV or MP4 
  • File Size: Between 75 KB and 200 MB 
  • Video Format:
    • Horizontal: 1920px x 1080px
    • Horizontal: 1200px x 675px 
    • Vertical: 720px x 920px 
  • Video Length: up to 30 minutes (Tip: most successful video ads are less than 15 seconds long) 
  • Video Settings: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan 
    •  Codec format: H.264 or VP8 
    • Frame rate: Less than 30 FPS (frames per second) 

Text

  • Name This Ad (optional): Use up to 255 characters (including spaces) to name your video ad.
  • Introductory Text (optional): Use up to 600 characters (including spaces) for your intro text.
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Placement: Placed in caption
INSTAGRAM SPECS

Image Feed Posts

Image

  • File Type: JPG or PNG

  • Image Size:

    • Square: 1080px x 1080px

    • Landscape: 1080px x 566px

    • Portrait: 1080px x 1350px – Ideal  

  • Resolution: Maximum 1920px × 1080px

Text

  • Character Limit: Recommended 125 characters (including spaces) or less, caption will be truncated after 125 characters 
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Placement: Cannot be placed in caption, must be placed in Lnk.bio (Ensure link is public)

Video Feed Posts

Video

  • File Type: MP4, MOV or GIF 
  • File Size: 4 GB Max 
  • Video Dimensions: 1080px x 1920px (Aspect Ratio: 9:16) 
  • Video Settings: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan 
  • Video Length: The feed video limit is 60 minutes 

Text

  • Character Limit: Recommended 125 characters (including spaces) or less, caption will be truncated after 125 characters 
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Placement: Cannot be placed in caption, must be placed in Lnk.bio (Ensure link is public)

IG Stories

Image or Video

  • File Type: MP4, MOV, PNG or JPG 
  • Image or Video Size: 1080px x 1920px (Aspect Ratio: 9:16) 
  • Maximum File Size: 30 MB 
  • Minimum Width: 500 pixels 
  • Aspect Ratio Tolerance: 1% 

*Leave roughly 14% (250 pixels) of the top and bottom of the image free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action. 

Text

  • Character Limit: Recommended 125 characters (including spaces) or less
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Link Available – formerly known as swipe up

Reels

Video

  • File Type: MP4 or MOV
  • Video Dimensions: 1080px x 1920px (Aspect Ratio: 9:16)

*Leave roughly 14% (250 pixels) of the top and bottom of the image free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action. 

  • Video Duration: 15 seconds, 30 seconds, 60 seconds
  • Maximum File Size: 4 GB
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+ 
  • Video Captions: Optional, but recommended 
  • Video Sound: Optional, but strongly recommended 

Text

  • Character Limit: Recommended 125 characters (including spaces) or less
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

Targeted Emails

Targeted Emails

Submitting Creative Materials

Materials Due Date: Creative is due 7 days prior to launch.

When submitting creative, please send the following items:

  • HTML File and/or Plain Text Version File
  • Subject Line
  • Preferred send day and time
  • Suppression list of subscribers who have unsubscribed from your promotions
  • Your opt-out link

Creation Fee: If you prefer, we can build your HTML for an additional cost. Please contact your Marketing Services Coordinator and Sales Rep for more information and see the Creation Fee Materials section at the bottom of this page.

CREATIVE SPECS

HTML File:

  • Dimensions: Max width of 600px
  • Max File Size: 35k
  • Images: .jpg, .gif. All images should be hosted on your server. If you are unable to host images, they must be under 30k and provided to your Marketing Specialist.
  • If you are using click tags, they must be embedded.

Plain Text Version File: Plain text version of your HTML email. For plain text optimization, use clear headlines, bulleted lists, white space for scannability, and defined CTAs.

  • Why include a plain text alternative?
    • Multi-part MIME (Multi-purpose Internet Mail Extensions) combines a plain text version of your email along with the HTML version.
    • HTML-only emails can trigger spam filters.
    • Some email clients do not support HTML-only emails. Having a plain text version of the email guarantees readability.
    • Some email clients allow for users to opt-in for receiving text only versions of all emails. Having a plain text version of the email guarantees the user will receive your email.  

Subject Line: 70 characters or less (including spaces). To avoid spamming issues, refrain from using exclamation marks, ALL CAPS, unusual characters, misleading descriptions, and spam triggering words, such as “Free” or “Guaranteed”.

BEST DESIGN PRACTICES

HTML email design is NOT the same as web page design. Below are some best practices for successful message delivery, display, and effectiveness:

Message Code and Content:

  1. HTML code should be W3C compliant. Some clients, especially AOL, MSN and Hotmail, reject messages with invalid code.
  2. Do not use style sheets. CSS renders incorrectly in many email clients, especially if the recipient tries to forward your email. If your email absolutely requires CSS, use inline styles by embedding the style between the two body tags. Never put style code into the header. Try to use HTML tags instead.
  3. Use outer tables in place of tags. Background colors may be defined using the bg color attribute within tags. Background colors and attributes will not render properly using tags.
  4. Avoid scripting. Most email systems strip out scripts due to security concerns, and some even reject the messages.
  5. Do not put anything important in the header. Some email clients truncate or strip out headers entirely.
  6. Avoid Microsoft Smart Quotes – they will show up as boxes. Use plain ASCII characters instead (double dashes instead of em-dashes, etc.).
  7. Avoid background images. Background images do not render in many email clients, in particular, Gmail and Outlook 2007 and 2010.
  8. If images are hosted on your web servers, use absolute URLs in the image tages (e.g., ). Be aware that a large email broadcast can result in a concentrated heavy load on your server.

Message Design:

  1. Rely on concise, compelling text with clear calls to action and prominent text links rather than excessive graphics. Our readers are information ready and respond best to short, informative emails rather than those that rely on extensive formatting and images.
  2. Avoid the use of background images as they cause rendering and formatting issues for emails in Outlook 2007.
  3. Create an email that works even without images loaded. Some email clients, like Gmail and Outlook 2007 and 2010, block images by default.
  4. Use image alt tags for all your graphics. Recipients with images disabled will see the alt text, so use alt text as you would any other promotional copy.
  5. Keep image file sizes small to minimize load times. Under 25k total is best. Images should be in GIF or JPEG format only.

Sample Emails:

CREATION FEE MATERIALS

If you have chosen to have your email coded by our team, you must send the following:

  • Text
  • Images
  • Basic Layout/Design Instructions
  • Subject Line
  • Preferred Send Day and Time

We can build your HTML for you from a wide variety of document types.

These include:

  • Microsoft Word (.doc) documents, including embedded images and colors
  • PowerPoint (.ppt) slides
  • Adobe Acrobat Portable Document Format (.pdf)
  • Adobe Photoshop format (.psd)


Conversion Limitations:

  • Limit use of special fonts. If you have to use a particular typeface, that text must be converted to an image, which will increase the email’s download time.
  • Keep layouts simple. Complicated designs may be difficult or impossible to attain within the limits of email compliant html. Your headlines/text may break unpredictably or not align as you expected.
  • Provide complete instructions. Specify all colors that you want for headlines, text, backgrounds, borders, etc., and important positioning information.
  • Test all links beforehand to avoid production delays.
  •  

Native Content

Native Content

Submitting Creative Materials

 Materials Due Date: Creative is due 7 days prior to launch.

When submitting creative, please send the following items:

  • Headline
  • Homepage/Section Front Headline
  • Newsletter Teaser Text
  • Content: Based Upon Native Type
  • Company Name
  • Company Logo
  • Company Description
  • Web Ads
  • Click through link for Web Ads
CREATIVE SPECS

The native content type you have selected can be found on your insertion order or by checking with your Marketing Programs Specialist.

Article

Article Headline: Recommended 100 characters or less (including spaces)

Homepage/Section Front Headline: Maximum of 64 characters or less (including spaces). Typically the same as the article headline or shortened version of it.

Newsletter Teaser Text: 150 characters or less (including spaces). This is a teaser introduction that will be used to display in the newsletter. The teaser introduction should be long enough to cover the article, but short enough to garner interest.

Article Copy: 800 words or less. This is the body of your article. Recommended 600-800 words.

Article Primary Image: This is the primary image of the article and will appear at the top of the article page. Should be good imagery and not a repeat of the sponsoring company’s logo.

  • Dimensions: 956px x 537px or larger – 16:9 Ratio
    • Must be able to crop to a 4:3 ratio for promotional use
  • File Formats: .jpg, .gif, .png

Company Name: 50 characters or less (including spaces)

Company Logo:

  • Dimensions: 260px × 260px. Image set to a 1:1 ratio.
  • File Formats: .jpg, .gif, .png
  • Max File Size: 256 MB

Company Description: 100 words or less

Web Ads: See dimensions below

Video

Article Headline: Recommended 100 characters or less (including spaces)

Homepage/Section Front Headline: Maximum of 64 characters or less (including spaces). Typically the same as the article headline or shortened version of it.

Newsletter Teaser Text: 150 characters or less (including spaces). This is a teaser introduction that will be used to display in the newsletter. The teaser introduction should be long enough to cover the article, but short enough to garner interest.

Content: Video and up to 600 words of content.

  • Video: We accept links from Vidyard, Wistia, Vimeo, Kaltura, Zoom, ReadyTalk, etc., or an MP4 file.
  • Article Copy: 600 words or less. This is the body of your article.

Company Name: 50 characters or less (including spaces)

Company Logo:

  • Dimensions: 260px × 260px. Image set to a 1:1 ratio.
  • File Formats: .jpg, .gif, .png
  • Max File Size: 256 MB

Company Description: 100 words or less

Web Ads: See dimensions below

Gallery

Article Headline: Recommended 100 characters or less (including spaces)

Homepage/Section Front Headline: Maximum of 64 characters or less (including spaces). Typically the same as the article headline or shortened version of it.

Newsletter Teaser Text: 150 characters or less (including spaces). This is a teaser introduction that will be used to display in the newsletter. The teaser introduction should be long enough to cover the article, but short enough to garner interest.

Content: 3 to 8 gallery sections with each including: photo, subhead and up to 200-word description.

  • Images File Formats: .jpg, .gif, .png (16:9 ratio is recommended)
  • Description: Maximum of 200 words
  • Subhead: Max of 64 characters including spaces

Primary Image: This is the primary image of the article and will appear at the top of the article page. Should be good imagery and not a repeat of the sponsoring company’s logo. This is a separate image from gallery sections.

  • Dimensions: 956px x 537px or larger – 16:9 Ratio
    • Must be able to crop to a 4:3 ratio for promotional use
  • File Formats: .jpg, .gif, .png

Company Name: 50 characters or less (including spaces)

Company Logo:

  • Dimensions: 260px × 260px. Image set to a 1:1 ratio.
  • File Formats: .jpg, .gif, .png
  • Max File Size: 256 MB

Company Description: 100 words or less

Web Ads: See dimensions below

Listicle

Article Headline: Recommended 100 characters or less (including spaces)

Homepage/Section Front Headline: Maximum of 64 characters or less (including spaces). Typically the same as the article headline or shortened version of it.

Newsletter Teaser Text: 150 characters or less (including spaces). This is a teaser introduction that will be used to display in the newsletter. The teaser introduction should be long enough to cover the article, but short enough to garner interest.

Content: 3 to 10 list items with each including: subhead, up to 200-word description and optional image.​

  • Description: Maximum of 200 words
  • Subhead: Max of 64 characters including spaces
  • Images File Formats (optional): .jpg, .gif, .png (16:9 ratio is recommended)

Article Primary Image: This is the primary image of the article and will appear at the top of the article page. Should be good imagery and not a repeat of the sponsoring company’s logo.

  • Dimensions: 956px x 537px or larger – 16:9 Ratio
    • Must be able to crop to a 4:3 ratio for promotional use
  • File Formats: .jpg, .gif, .png

Company Name: 50 characters or less (including spaces)

Company Logo:

  • Dimensions: 260px × 260px. Image set to a 1:1 ratio.
  • File Formats: .jpg, .gif, .png
  • Max File Size: 256 MB

Company Description: 100 words or less

Web Ads: See dimensions below

WEB ADS SPECS

Super Leaderboard


Dimensions: 970px × 90px

Mobile Dimensions: 320px × 50px

File Formats: .gif, .jpg, 3rd party tags

  • Max Length: 10 sec. maximum 
  • File Size: 40K 
  • Max Loops: 3
  • Click here for a list of approved third-party vendors.

Medium Rectangle


Dimensions: 300px × 250px

File Formats: .gif, .jpg, 3rd party tags

Max Length: 10 sec. 

Max File Size: 40K

Max Loops: 3

Click here for a list of approved third-party vendors.

*You may submit up to three different creatives for the three right hand rail spots, either two medium rectangles and one half page or three medium rectangles. These will rotate in position.

Half Page

 

Desktop dimensions: 300px × 600px

Mobile dimensions: 300px × 250px

File Formats: .gif, .jpg, 3rd party tags

Max Length: 10 sec. 

Max File Size: 40K

Max Loops: 3

Click here for a list of approved third-party vendors.

*You may submit up to three different creatives for the three right hand rail spots, either two medium rectangles and one half page or three medium rectangles. These will rotate in position.

EXAMPLE