Polls

Polls

Submitting Creative Materials

Materials Due Date: Creative is due 7 days prior to launch.

When submitting creative, please send the following items:

  • 1-2 Questions
  • Company Logo(s) (optional)
CREATIVE SPECS

1-2 Questions: 100 characters including spaces per question. Question format can be multiple choice, or true/false question.

  • Answer Choices: 20 characters including spaces per answer. Up to 4 answer choices per question.

Company Logo(s): White version with transparent background. High resolution preferred (.eps, .psd, or .png). These are used for branding the poll. 

Social Amplifications

Social Amplification

Submitting Creative Materials

Materials Due Date: Creative is due 5 days prior to launch.

When submitting creative, please send the following items:

  • Social Images or Videos (select one or the other)
  • Primary Text
  • Headline
  • Destination URL
  • Target Audience
CREATIVE SPECS

Images

  • Images: Providing multiple types of imagery maintains creative diversity and effectively engages a broader audience.
    • Square: 1080px x 1080px 
    • Mobile: 1080px x 1920px or 1080px x 1350px
    • Horizontal: 1080px x 566px
  • File Formats: .jpg, .png 
  • Max File Size: 20MB 
  • Destination URL: One target URL
  • Primary Text: Providing 2–3 different pieces of text to maintains freshness.
  • Headline Text: 150 characters or less (including spaces).
  • Target Audience: Describe your intended audience.

Videos

  • Videos: Providing multiple types of video files maintains creative diversity and effectively engages a broader audience.
    • Square: 1080px x 1080px 
    • Mobile: 1080px x 1920px or 1080px x 1350px
    • Horizontal: 1080px x 566px
  • File Formats: MOV, MP4
  • Max File Size: 75KB – 200MB 
  • Destination URL: One target URL
  • Primary Text: Providing 2–3 different pieces of text to maintains freshness.
  • Headline Text: 150 characters or less (including spaces).
  • Target Audience: Describe your intended audience.
BEST PRACTICES

Image Aspect Ratio Considerations:

  • Most people hold their phones vertically, so you’ll cover more of their screen if you provide vertical or square aspect ratio. 
  • Video Content – ads with movement can stand out in their Feed. 

Primary Text Copy: 

  • Keep text short, clear, and concise to effectively convey your message, recognizing that social media users tend to scan through text quickly. 
  • Incorporate your target audience’s job title in the copy.
    • This approach has proven to improve click-through rates and reduce ‘curiosity clicks’ on social ads. 

Headlines Copy:

  • Ensure clarity and encourage higher engagement. 
  • Note that anything over 100 characters could be shortened on desktop. 

 

Print Ads

Print Ad Specs

Examples of advertisement options for Questex are below, along with specifications.

HOTEL MANAGEMENT

AMERICAN SPA

LUXURY TRAVEL ADVISOR

EXPERIENCE SERIES

HOTEL MANAGEMENT

General Specs

Bleed Advertisements:Add 0.125” to top, bottom, left and right for bleed.
Live Copy:Live copy MUST be 0.25” inside the trim on all four sides, plus 0.125” on each side of the gutter for spreads.
Column Width:Page is eight columns wide, each column is 0.875” or 5p3 wide.
Printing Method: Web Offset
Binding Method: Saddle Stitched

Print Ad Sizes

Standard Ad Space Sizes
Width x Height
Publication Trim Size
8.875” x 10.75”
Full Page
8.875” x 10.75”
Full Page Bleed
9.125” by 11”
Spread
17.75” x 10.75”
1/2 Page Horizontal
8” x 5”
1/2 Page Horizontal Bleed
8.875” x 5.25”
1/2 Page Vertical
4” x 10”
1/2 Page Vertical Bleed
4.875” x 10.25”
1/2 Page Spread Bleed
17.75” x 5.25”
Footer
17.75” x 2.625”
Bleed Footer
18” x 2.875”
1/3 Page Vertical
2.25” x 10”
1/3 Page Vertical Bleed
2.95” x 10.75”
1/4 Page Horizontal
8” x 2.5”
1/4 Page Horizontal Bleed
8.875” x 2.625”
1/4 Page Horizontal Spread Bleed
18” x 2.875”
1/4 Page
3.875” x 5”
1/4 Page Bleed
4.4375” x 5.375”
Cover Tip
8.875” x 10.75”
1/8 Page (Classified Only)
3.875” x 2.25”

Special Ad Sizes

Belly Band

Belly bands and full wrappers require adherence to the following specifications to ensure a precise fit.

Calculating Belly Band & Full Wrapper Width
The image area should bleed to the edges, although approximately ¼” of this area will be covered by the overlap.

Measurements:

  • Trim: 18.25 inches X 5 inches
  • Bleed: .125 inches bleed on all sides (18.5 inches X 5.25 inches)
  • Safety: 17.75 inches X 4.5 inches
  • Glue overlap: 0.5 inches

Paper Weight: Printed on 80# stock to avoid slowdown and possible handwork.

Submit Materials To: SendMyAd Portal: questex.sendmyad.com

Split Cover

There is no more dramatic ad position than the split cover.

Layout Application Specs:

  • Total document width: 18.25”
  • Total document height: 10.75”

Production Contact:

False Cover



The HM logo, volume number and issue date will appear in a dark blue box in the upper left-hand corner.

The box dimensions will be 3.1562 inches x 4.1 inches. This will be built into our template, no need to include in your ad.

Front and Back Dimensions:

  • All false covers, front and back, are full bleed.
  • 9.125 inches wide by 11 inches tall (includes bleed)

Mailing Label:

  • All false covers must include space for the mailing label.
  • 3.6716 inches wide x1.5082 inches deep
  • Please keep this area free from text. Do NOT include this box in your file. It is part of our InDesign template. All false covers will be labeled advertisement in the top right-hand corner.

Tips for creating a PDF for the Ad Portal:

  • Flattened PDFx1a:2001 – PDF v1.3
  • No crop marks or color bars: (If you must have them on – be sure they are 18 points OFFSET – then upon upload to the portal, Click on REPOSITION Ad and use the Trim & Save Tool to remove them in the portal before delivery to publisher).
  • CMYK only: No RGB or PMS colors (unless you are printing a PMS color)
  • Resolution of at least 300 dpi
  • Build to correct size: Download an InDesign template from the portal for the correct ad size. If your ad is to bleed, please include 0.125″ of EXTRA image on all sides that are to bleed off the page.
  • Single Page PDFs only: If running a spread, create a spread PDF from your application so it’s a one-page PDF file.

Production Contact:

Bookmark Ad


Dimensions:

  • Trim: 3 inches X 11.75inches
  • Bleed: .25 inches bleed on all sides (3.25 inches X 12inches)

Submission instructions: Please upload your ad to questex.sendmyad.com

Classified Ad

3.875” x 2.25”

Congratulatory Ad

 

Influential Women In Hospitality, Thirty Under 30, GMs To Watch, Forty Over 40

Dimensions:

  • Full Page Ad – Trim: 8.875” x 10.75” | Bleed: 9.125” x 11”
  • Half Page Ad – Trim: 8” x 5” | Bleed: 8.875” x 5.25”

  • Quarter Page Ad – Trim: 3.875” x 5” | Bleed: 4.4375” x 5.375”

Elevator Pitch

Free with your full or half-page ad.


Option 1 – Full-Page Ad Profile

  • Headline: 5-7 words
  • Text: 200 words
  • 3 photos (4.7 x 2.8 inches, 300 dpi, jpg)
  • 1 company logo (eps preferred)
  • Company contact information: company, name, address, website, phone, email

Click here to submit materials


Option 2 – Half-Page Ad Profile

  • Headline: 5-7 words
  • Text: 135 words
  • 2 photos (2.9 x 1.8 inches, 300 dpi, jpg)
  • 1 company logo (eps preferred)
  • Company contact information: company, name, address, website, phone, email

Click here to submit materials

Listing/Profile

Two options to make your digital survey listings stand out


Enhanced Company Listing

  • Enhanced listings appear inline in the survey.
  • Company name in all caps, bold typeface.
  • 2 photos (no logos) to run along side the listing.
  • 2.0 inches x 1.2 inches, 300 dpi, jpg.

Click here to submit materials


Quarter Page Profile

  • Quarter page profiles appear inline in the survey.
  • Company name in all caps, bold typeface.
  • Includes survey data PLUS 65 words of text highlighting recent news or developments.
  • One large photo (no logos) to run along side the profile. 4.0 inches by 2.5 inches, 300 dpi, jpg

Click here to submit materials

Please note: Enhanced listings and quarter page profiles will appear in the downloadable version of the survey only.

Outside Perspective

Sponsored content that allows you to be the expert on a topic or provide a solution for the hospitality industry.

The goal of this opportunity is to provide you with a thought leadership platform that cannot be captured in a traditional ad.

Advertorial Package Includes:

  • Full page of edit/imagery supplied by advertiser
  • Includes advertiser byline at bottom of layout
  • Flexible layout featuring a variety of word and photo options
  • Layout labeled “Advertisement”
  • Materials are due on day of issue close
  • Proof for approval provided

Samples:

Tech Company Profile


Buy a full or half-page ad in the June tech issue and get a profile for no charge.

Print Option 1

  • Headline: 5-7 words
  • Text: 200 words
  • 3 photos (4.7 x 2.8 inches, 300 dpi, jpg)
  • 1 company logo (eps preferred)
  • Company contact information

Click here to submit materials


Print Option 2

  • Headline: 5-7 words
  • Text: 135 words
  • 2 photos (2.9 x 1.8 inches, 300 dpi, jpg)
  • 1 company logo (eps preferred)
  • Company contact information

Click here to submit materials


Product Watch Newsletter

  • Special edition HM Tech Product Watch Newsletter sent June 20 and June 27.
  • 1 photo (250px x190x)
  • Title: 64 characters or less including spaces
  • Text: 300 characters or less including spaces
  • URL: One target URL

Click here to submit materials

AMERICAN SPA

Digital Requirements

Questex is now accepting all advertising material via our Ad Portal.

  • SendMyAd is a web-based software service ad portal that is accessed using a standard web browser on any computer anywhere in the world to simplify the process of submitting ad materials to publishers. With SendMyAd, ad materials can be uploaded, preflighted, approved, and delivered to Questex all within a simple-to-use ad portal.
  • SendMyAd provides both the advertiser and publisher with an interactive preflight report highlighting the results of the automatic preflight performed against the publications ad specifications. You, as an advertiser, will know right away if there are any issues with your file upon upload, with many instructional videos on how to correct any problems the file may encounter during the process. With an easy-to-use trim editing tool, ads can be repositioned and/or scaled to fit the publication’s ad specifications without resubmitting or leaving the ad portal. You can access the new portal by going to the following link and registering. https://questex.sendmyad.com Here is a link to view a short demo of how to use the site: http://www.sendmyad.com/index.php?link=Demo
  • Crop Marks: We request that all advertiser materials be supplied with crop marks built into the document outside of bleed area to prevent them from printing.
  • Ad Proofs: To ensure that your ad is reproduced correctly, a SWOPcertified color proof made from the same file that you supply to us must be provided. We cannot guarantee the accuracy of reproduction of your ad without a SWOP proof.  No make goods will be issued on ads run without a SWOP proof.
  • Advertiser SWOP proofs should be sent to:
    LSC Communications
    Attn: Angela Branham
    13487 South Preston
    Lebanon Juction, KY 40150
  • No ads to arrive on disk. Please mark package and proof with: “American Spa” and the issue date.

Mechanical Requirements

  • For Bleed Ads add 1/8” to top, bottom, left and right for bleed.
  • Live copy MUST be 1/4” inside of trim on all four sides, plus 1/4” away from each side of the gutter for spreads.
  • Insert jogs to foot.
  • All advertiser files must be created as PDF/X1-A 2001 or 2003 (Compatibility Acrobat 4, PDF 1.3) with high-resolution images and all fonts embedded.

Standard Ad Sizes

Publication Trim Size 8″ x 10.75″

Standard Ad Space Sizes
Trim
Bleed
Live Area
2-Page Spread
16” x 10.75”
16.25” x 11”
15.5” x 10.25”
Full Page
8” x 10.75”
8.25” x 11”
7.5” x 10.25”
2/3 Page Vertical, Non-Bleed
4.125” x 10”
N/A
4.125” x 10”
1/2 Page Horizontal, Bleed
8” x 5.25”
8.25” x 5.5”
7.5” x 4.75”
1/2 Page Horizontal, Non-Bleed
7.25” x 5”
N/A
7.25” x 5”
1/2 Page Vertical, Bleed
3.5” x 10.75”
3.75” x 11”
3” x 10.25”
1/2 Page Vertical, Non-Bleed
3.25” x 10”
N/A
3.25” x 10”
1/2 Page Island, Non-Bleed
4.25” x 7.125”
N/A
4.25” x 7.125”
1/3 Page Vertical, Bleed
2.125” x 10.75”
2.375” x 11”
1.625” x 10.25”
1/3 Page Vertical, Non-Bleed
1.875” x 10”
N/A
1.875” x 10”
1/4 Page, Bleed
4” x 5.35”
4.25” x 5.6”
3.75” x 5.1”
1/4 Page, Non-Bleed
3.25” x 5”
N/A
3.25” x 5”

Supplement Ad Sizes

Publication Trim Size 7.375” x 10”

Standard Ad Space Sizes
Trim
Bleed
Live Area
Single Page, Non-Bleed
6.875” x 9.5”
N/A
6.875” x 9.5”
Single Page, Bleed
7.375” x 10”
7.625” x 10.25”
6.875” x 9.5”
2-Page Spread, Non-Bleed
13.75” x 9”
N/A
13.75” x 9”
2-Page Spread, Bleed
14.75” x 10”
15” x 10.25”
14.25” x 9.5”
LUXURY TRAVEL ADVISOR

General Specs

Acceptable File Formats
CMYK PDFx1-A 2001 or 2003 (Compatibility: Acrobat 4, PDF 1.3)
PDF files must be CMYK composite, professionally created as PDF/X1-A,with high-resolution images and all fonts embedded.

  • File Submission: All full and fractional ads should be submitted via our ad portal: https://questex.sendmyad.com/ This portal allows you to upload and preflight your materials. The system will archive your materials for 30 days. If you are having difficulties with the ad portal or need to submit your file in a different manner, please contact the Production Specialist. Note: You must set-up an account to submit your ad. This registration process takes about 1 minute. There is no software to download or install.
  • File Preparation: Files must be right-reading, portrait mode, 100% size and no rotations. Do not use RGB. All files and proofs must include accurate trim, bleed and center registration marks. The trim and crop marks must be placed 1/4” (18 pt.) offset outside the bleed area. Files submitted with marks within the bleed area will not be accepted.
  • For further production information please contact:
    Sue Gigliotti
    Production Specialist
    (212) 895-8239
    sgigliotti@questex.com

Luxury Travel Advisor will not supply a faxed or soft proof on client supplied files. We assumedue diligence has been taken by the client or by their agency to preflight and proof alladvertisements prior to submission. If we detect an error before going to press, we will make areasonable effort to contact you to correct and resubmit your file before publication.

Ad Proofs: To insure that your ad is reproduced correctly, a SWOP-certified color proof that has been made from the same file that you supply to us must be provided. We cannot guarantee the accuracy of reproduction of your ad without a SWOP proof. No make goods will be issued on ads run without a SWOP proof.

  • Shipping instructions for full page and fractional ad proofs: Please include the following information in your shipment: publication name, issue date, advertiser name, agency name and a production contact including phone number and email address. Proofs should be shipped flat with protective cardboard packaging.
  • Ship proofs, supplements and inserts to:
    Luxury Travel Advisor / [Insert Issue Date]
    c/o LSC Communications
    3401 Heartland Drive
    Liberty, MO 64068
    Attn: Kevin Schroeder • (816) 792-6419

    Inserts should be shipped in cartons and/or on skids marked for Luxury Travel Advisor, with issue date, name of the advertiser and the quantity of inserts per carton. Do not shrink-wrap brochures within cartons. Contact the production department for detailed shipping instructions

Publication Size

Live copy must be no closer than .375” from final trim on anyside unless copy is to bleed. Insert jogs to head.

Standard Ad Space Sizes
Width x Height
Publication Trim Size
8.875” X 10.75”
Live Area
8.375” X 10.25”

Standard Ad Sizes

Standard Ad Space Sizes
Width x Height
2- Page Spread/Trim
17.75” X 10.75”
2-Page Spread/Full Bleed
18” X 11”
2- Page Spread/Live Area
17.25” X 10.25”

Top 10 Insert Specs

Standard Ad Space Sizes
Width x Height
Trim Size
7.5” x 10.5”
Live Area
7” X 10”
Page/Full Bleed
7.75” X 10.75”
Strip Ad Trim
22.25” X 2.375”

Fractional Ads

Standard Ad Space Sizes
Width x Height
1/2 Page Horizontal
8” X 5”
1/2 Page Horizontal/Full Bleed
9.125” X 5.5”
1/2 Page Spread/Non-Bleed
17” x 5”

Furnished Inserts

Standard Ad Space Sizes
Width x Height
Single Sheet
9.125” X 11”
Spread
18.25” X 11”
3 Panel Gatefold
17.875” X 11”
Postcard
6.5” X 4.375”
1/2 Page Spread/Full Bleed
18” x 5.5”
EXPERIENCE SERIES

Step 1: Advertisement

Should you wish to advertise in more than three issues, contact your sales representative. Anyads cancelled after published ad close date are subject to short rate fee. In the event a changeof copy is not received by Publisher by the publication’s materials closing date, the copy runin the previous issue of the publication will be used.

Acceptable File Formats
CMYK PDFx1-A 2001 or 2003 (Compatibility: Acrobat 4, PDF 1.3)
PDF files must be CMYK composite, professionally created as PDF/X1-A, with high resolution images and all fonts embedded.

File Submission: All full and fractional ads should be submitted via our ad portal: https://questex.sendmyad.com/
Publication: Luxury Travel Experience
Issue: M/D/Y of Luxury Travel Advisor
Experience Name: _____________ LTA Experience

This portal allows you to upload and preflight your materials. The system will archive your materials for 30 days. If you are having difficulties with the ad portal, or need to submit your file in a different manner, please contact the Production Specialist. Note: You must set-up an account to submit your ad. This registration process takes about 1 minute. There is no software to download or install.28

File Preparation

  • Files must be right-reading, portrait mode, 100% size and no rotations. Do not use RGB.
  • All files and proofs must include accurate trim, bleed and center registration marks.
  • The trim and crop marks must be placed 1/4” (18 pt.) offset outside the bleed area. Files submitted with marks within the bleed area will not be accepted.

For further production information please contact:
Sue Gigliotti
Production Specialist
(212) 895-8239
sgigliotti@questex.com

Luxury Travel Advisor will not supply a faxed or soft proof on client supplied files. We assume due diligence has been taken by the client or by their agency to preflight and proof all advertisements prior to submission. If we detect an error before going to press, we will make a reasonable effort to contact you to correct and resubmit your file before publication.

Ad Proofs: To insure that your ad is reproduced correctly, a SWOP-certified color proof that has been made from the same file that you supply to us must be provided. We cannot guarantee the accuracy of reproduction of your ad without a SWOP proof.No make goods will be issued on ads run without a SWOP proof.

Shipping instructions for full page and fractional ad proofs: Please include the following information in your shipment: publication name, issue date, advertiser name, agency name and a production contact including phone number and email address. Proofs should be shipped flat with protective cardboard packaging.

Ship proofs to:
Travel Agent / [Insert Issue Date]
c/o LSC Communications
3401 Heartland Drive
Liberty, MO 64068
Attn: Kevin Schroeder • (816) 792-6419

Step 2: Advertorial

(production-ready complete copy)

  • Full Page Advertisement + 500 Word Advertorial + Photos
  • Half Page Advertisement + 250 Word Advertorial + Photos
  • Do not send brochures, press releases, or web-links in lieu of complete copy. Logos are not accepted.
  • Submit 2 photos 300 dpi minimum size of 6” x 4”. 6” minimum on the longest side.
  • Submit 1 photo 300 dpi minimum. Size: 1600×600 pixels.
  • All advertorials are created by Questex and designed to comply with editorial standards and formats. Pre-formatted advertorials will not be accepted. Questex will send the advertiser an advertorial proof for changes/approval.
  • Please adhere to the materials deadline for both display and advertorial materials
  • All advertorial materials should be sent by email to: advertorials@questexsales.com
    Subject: Advertiser name and Experience name

Print Specs

Standard Ad Space Sizes
Width x Height
Full Page/Bleed
9.125”x11”
Full Page/Trim
8.875”x10.75”
Half Page/Bleed
9.125”x5.5” (Add .125 on all side)
Half Page/Trim
8” x 5”

Audience Amplification

Audience Amplification

Submitting Creative Materials

Materials Due Date: Creative is due 14 days prior to launch.
STANDARD DISPLAY

A basic image or animated ad that appears above, below, or alongside the page content.

Noted:

  • Auto-Initiated Audio or Video Play will not be accepted
  • All rich media must be in-banner, no expandable banners will be accepted
  • Please provide at least two mobile and two desktop versions


Ad Size


Desktop:

  • 300×250
  • 728×90
  • 160×600
  • 300×600

Mobile:

  • 300×250
  • 728×90
  • 320×50
  • 300×50
  • 320×480
  • 768×1024


Formats

Image & Click URL (PNG, JPG, GIF) 

Javascript/HTMLtags

  • Javascript tags must accept third party click macros vendors.

HTML5

  • Specs listed below.


Initial Load Size


40KB or less

Larger files are accepted but significantly reduce available inventory  influencing scalability

 

HTML5

A rich media ad that incorporates features such as video & audio appearing  above, below, or alongside the main page content.

Noted:

  • Auto-Initiated Audio or Video Play will not be accepted
  • All rich media must be in-banner, no expandable banners  will be accepted
  • Do not hardcode landing page URLs for your creative  This will be set by adaptive when the assets are uploaded.

Submitting Creative Materials​

All HTML5 creatives must reference the clickTag parameter in the URL of the creative when it is served in order to properly track clicks and open the landing page provided when assets are uploaded and clicked. Creative designers can either use your own code to ensure the reference is present,  or use helper code provided in the AppNexus HTML5 library. Please reach out to AdDaptive if you would like documentation guides provided by Appnexus.


Ad Size


Desktop:

  • 300×250
  • 728×90
  • 160×600
  • 300×600
  • 120×600
  • 970×90

Mobile:

  • 300×250
  • 728×90
  • 320×50
  • 300×50


Initial Load Size


No Limit

Google Max Limit: 150KB 


HTML Requirements

HTML5 ads must include:

  • <!DOCTYPE html> declaration
  • <html> tag
  • <body> tag
  • Ad format size meta tag within the <head> tag.

For example: <meta name=”ad.size” content=”width=300,height=250″>


Upload Requirements


All code and assets must be referenced using a relative path to resources included in the .ZIP file. UTF-8 must be used for non-ASCII characters

When uploading a .zip folder, the maximum number of files included is 40

UTF-8 must be used for non-ASCII characters

NATIVE

 

A textual ad that appears within the content of the page following the format of the environment in which it is placed.

Noted:

Please be sure that images do not contain words, text overlays, call to action buttons, or other items that have the potential to throw off the dynamic auto-cropping that occurs on some widgets when the assets are uploaded.


Title

 
The title is where the main storyline gets told and should be as detailed as possible to  help engage the user.

Note: This will not be displayed on all native inventory.

Max: 25 characters

 


Image

The main thumbnail in the placement.

1200 x 627 px
Aspect Ratio: 1.91:1
Max file size: 200 KB

Include name of asset assigned to creative. This can be a JPG, GIF, or PNG file

Note: Thumbnail size will vary by placement.


Icon


The logo to be displayed near the title.

300 x 300 px

Aspect Ratio: 1:1 required

This can be a JPG, GIF, or PNG file.

Include name of asset assigned to creative.


Landing Page


The URL the user will be taken to when they click on the creative.


Sponsored By


The brand name that the user should associate with the creative.

Max: 25 characters


Call to Action Text


Enter the text that exhorts the user to convert by installing the app, signing up for the mailing list, etc.

Max: 15 characters


Full Body Text


The longer version of your ad’s description – some publishers can display longer text in their native placements.

Recommendation: under 140 characters


Optional Fields


Rating:
Enter the promoted mobile app’s rating inits app store on a scale of 1 to 5.

Click Fallback URL:
Enter the URL that the user will be redirected to if they don’t have your mobile app installed.

VIDEO

A video that is delivered inside a banner placement rather than inside a video player.


Ad Size

Dimensions:

  • 640×360
  • 480×360 


3rd Party Served


VAST tag that includes these formats: MP4, FLV and WEBM 


Hosted


Format: MOV or MP4

Video Length: 15 or 30 seconds

Size: 100 MB
Larger files are accepted but significantly reduce available inventory influencing scalability

Bit Rate: 1 MB

Frame Rate: 24-25 or 29-30 FPS

Aspect Ratio: Native aspect without letterboxing (4:3, 16:9)

Audio Codec: MP3 or AAC

Click-through: URL or redirect for video

PREROLL

A video that is delivered through inventory that hosts video creatives playing before, within, or after the user-selected video of choice.


Ad Size

Dimensions:

  • 400 x 300 or larger (video player size)

Actual player size varies in live environment 


Requirements


Formats: MP4 or FLV or WebM

VideoLength: 30 Seconds Max

Size: 100 MB
Larger files are accepted but significantly reduce available inventory influencing scalability

Bit Rate: 1-2 MB

Video Aspect Ratio: Recommended 16:9; Accepted 4:3

Frame Rate: 24-25 or 29-30 FPS

3rd Party Served: VAST 2.0 and 3.0/VPAID

Tracking Pixel: Impression, click redirect, and event

Tags: Standard tags preferred; 3rd Party Tracking Accepted

Click Through: URL or Redirect Tag

URL Character Limit: 2048 Characters

Listings

Listings

Submitting Creative Materials

Materials Due Date: Creative is due 7 days prior to launch.

When submitting creative, please send the following items:

  • Image
  • Title
  • Byline
  • Body Text
  • URL
  • Teaser Text
  • Image or Animated Image
  • Redirect URL

What are Listings? Questex offers two listing types: Resource and Event.

Resource Listings include whitepapers, eBooks, webinars, products, surveys, executive summaries, research, etc.

Event Listings include conferences, conventions, trade shows, workshops, etc.

Listings are classified-style ads that run consecutively on the website and in the newsletter over a period of time.

CREATIVE SPECS


Resource Listing


Image: 250px × 190px (.gif, .jpg – static image files only)

Title: 64 characters or less (including spaces)

Byline: Proper client name (Sponsored by: CLIENT or Presented by: CLIENT). Also include day/time and location information. 70 characters or less (including spaces).

Body Text: 300 characters or less (including spaces)

URL: One target URL

URL Teaser Text: 200 characters or less (including spaces). Text that will be displayed in the newsletter and should be written to grab the interest of your audience to want to read more.

Website Examples:

Newsletter Examples:

 


Event Listing


Image: 250px × 190px (.gif, .jpg – static image files only)

Title: 64 characters or less (including spaces)

Byline: Proper client name (Sponsored by: CLIENT or Presented by: CLIENT). Also include day/time and location information. 70 characters or less (including spaces).

Body Text: 300 characters or less (including spaces)

URL: One target URL

URL Teaser Text: 200 characters or less (including spaces). Text that will be displayed in the newsletter and should be written to grab the interest of your audience to want to read more.

Website Examples:

Newsletter Examples:

Newsletter

Newsletter

Submitting Creative Materials

Materials Due Date: Creative is due 7 days prior to Monday of launch week.

You may choose from one of the below ad types:

CREATIVE SPECS

Billboard

Not available for Club Industry.

  • Image: 1040px x 590px
  • File Formats: .gif*, .jpg, .png (image files only)
  • Max File Size: 400KB 
  • URL: One target URL
  • Byline: Proper client name
*In Outlook 2007 and Outlook 2010, only the first frame of animated gifs is displayed. If you provide an animated gif, please ensure all the important information and the call to action is contained in the first frame.

Medium Rectangle

Not available for Club Industry.

  • Image: 600px x 500px
  • File Formats: .gif*, .jpg, .png (image files only)
  • Max File Size: 400KB
  • URL: One target URL
  • Byline: Proper client name
*In Outlook 2007 and Outlook 2010, only the first frame of animated gifs is displayed. If you provide an animated gif, please ensure all the important information and the call to action is contained in the first frame.

Logo-Text Ad

  • Transparent Logo: 120px width maximum for wide logos OR 60px height maximum for square/vertical logos. (It should be cropped to the edge of the logo with no additional space surrounding it)
  • File Formats: .png or .gif* (only image files that support transparency) 
  • Max File Size: 30K
  • Ad Copy: 250 characters or less (including spaces)
  • URL: One target URL
  • Byline: Proper client name

*In Outlook 2007 and Outlook 2010, only the first frame of animated gifs is displayed. If you provide an animated gif, please ensure all the important information and the call to action is contained in the first frame.

Headline

  • Transparent Logo: 120px wide (It should be cropped to the edge of the logo with no additional space surrounding it)
  • File Formats: .png or .gif* (only image files that support transparency) 
  • Headline Copy: 150 characters or less (including spaces)
  • URL: One target URL
  • Byline: Proper client name

 

SPECIAL ISSUE SPECS

Product Showcase, Product Watch, Fresh Finds & Beauty Vault Ad Specs

What is a “Product Showcase”? “Product Showcase” is a dedicated email blast featuring paid client resources (i.e. products, webinars, eBooks, whitepapers, surveys, eBriefs, etc.). The client’s “product” listing is also featured in the Resources section of the website. Product Showcase listings are classified-style ads that run for one week on the website and are featured in the Product Showcase email blast sent the same week.

What is a “Product Watch”? “Product Watch” is a Product Showcase unique to Hotel Management. It is a dedicated email blast featuring paid client resources (i.e. products, webinars, eBooks, whitepapers, surveys, eBriefs, etc.). The client’s “product” listing is also featured in the Resources section of the website. Product Watch listings are classified-style ads that run for one week on the website and are featured in the Product Showcase email blast sent the same week.

What is “Fresh Finds”? “Fresh Finds” is a Product Showcase unique to American Spa. Fresh Finds is a bi-monthly digital newsletter, featuring new products, equipment, and more. Clients who purchase this ad type receive their product listing featured in the newsletter.

Submitting Creative Material

Materials Due Date: Creative is due 7 days prior to Monday of launch week.

When submitting creative, please send the following items:

  • Image: 250px × 190px (.png, .jpg – static image files only)
  • Title: 64 characters or less (including spaces)
  • Byline: Proper client name (Sponsored by: CLIENT or Presented by: CLIENT). Also include day/time information if applicable. 70 characters or less (including spaces).
  • Body Text: 300 characters or less (including spaces)
  • URL: One target URL
Examples:
Click Here For a Fierce “Preview Issue” Email Blast Example

Click Here For a Hotel Management “Product Watch” Email Blast Example

Click Here For an American Spa “Fresh Finds” Email Blast Example
ENROLLMENT SHOWCASE SPECS

Enrollment Showcase

What is an Enrollment Showcase? Enrollment Showcase is your chance to promote your school’s courses via our media websites and digital newsletters. Your course listing is featured in the Resources section of the website(s) and a dedicated section of the newsletter(s).

Enrollment Showcase listings are classified-style ads that run consecutively on the website and in the newsletter over a period of time.

Submitting Creative Material

Materials Due Date: Creative is due 7 days prior to Monday of launch week.

When submitting creative, please send the following items:

  • Image: 250px × 190px (.gif, .jpg – static image files only)
  • Title: 70 characters or less (including spaces)
  • Byline: Proper client name (Sponsored by: CLIENT or Presented by: CLIENT). Also include day/time information if applicable. 70 characters or less (including spaces).
  • Body Text: 300 characters or less (including spaces)
  • URL: One target URL

Website Examples:

Newsletter Examples:

Display Ads

Digital Ad Specs

Submitting Creative Materials

Materials Due Date: Creative is due 14 days prior to launch.

When submitting creative, please send the following items

  • Image or Animated Image (Both Desktop and Mobile Dimensions)
  • Redirect URL
STANDARD AD


Super Leaderboard

Dimensions: 970px × 90px
Mobile Dimensions: 320px × 50px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. maximum
File Size: 40K
Max Loops: 3

Click here for a list of approved third-party vendors.

Demo Link


Billboard


Dimensions: 970px × 250px
Mobile Dimensions: 320px × 50px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. maximum
Max File Size: 40K 
Max Loops: 3

Click here for a list of approved third-party vendors. 

Demo Link


Medium Rectangle


Dimensions: 300px × 250px (Same for desktop and mobile)
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. maximum
Max File Size: 40K
Max Loops: 3
Click here for a list of approved third-party vendors.

Demo Link




Half Page


Dimensions: 300px × 600px
Mobile Dimensions: 300px x 250px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. maximum
File Size: 40K
Max Loops: 3
Click here for a list of approved third-party vendors.

Demo Link
*Video option available. See Half Page With Video.

Half Page With Video


For building a 300px × 600px Half Page with video embedded Creative Needed:
  • Company Logo
  • Mock-up of design plan for the 300px × 600px space.
    • The video will take up about 300px × 225px. The rest of the space is free to use.
    • We recommend minimal copy in the free space.
    • The ad can be replicated by our team exactly if client sends Photoshop or Adobe Illustrator file.
    • The flat file: We can re-create to the best of our ability. No guarantee.
  • Any images or designs in the mock-up file should be sent over for recreation.
  • Video should be on YouTube, Vimeo, or a direct link should be provided for the Questex team to download the file.


Roadblock

A Roadblock includes a super leaderboard (& mobile leaderboard) with any mix of medium rectangles and half pages set up on any section page.

Recommended: Submit two creative versions per ad type for variety.

Creatives Needed:

  • Super Leaderboard or Billboard
  • Medium Rectangle 
  • Half Page 


Home Page Takeover

A Home Page Takeover consists of a super leaderboard (& mobile) with any mix of medium rectangles and half pages set up on the home page.

Recommended: Submit two creative versions per ad type for variety.

Creatives Needed:

  • Super Leaderboard
  • Medium Rectangle 
  • Half Page 


Inline Ad

  • Asset Type
  • Title: max 160 characters including spaces
  • Body Text: max 250 characters including spaces
  • URL
HIGH IMPACT AD

For all high impact ad units: If providing tags, they must be responsive to screen size.

Prelude


General Specifications

The Prelude is a full width ad experience with sight, motion and interaction capabilities that appears at the top of the page. It is designed to fit across all devices: desktop, tablet, and mobile, allowing each device to receive a fully optimized ad experience.

Demo link

There are two possible versions of the Prelude:

  1. Static Image
  2. Video with Background Image

Both versions require an image that will run the full width of the browser on desktop.  This image must take up less than 30% of the screen but otherwise can be any height; the default is 1600x400px.

The Static Image version requires a version of the image sized for mobile.  This image will also be the full width of the browser, and must take up less than 30% of the screen to conform to Better Ad Standards.  The default size is 1600x400px for desktop and 640x360px for mobile.

The Video with Background Image version requires a video, which can have any dimensions, though we recommend that it have a 16:9 aspect ratio. The video can be placed anywhere over the background image.  The background image can contain messaging and calls to action in the space not covered by the video.  The mobile version will contain the video without a background image; we recommend the 16:9 aspect ratio because it takes up about 30% of a mobile browser window.

Specifications:

Video with Background Image (MP4, VAST, YouTube, Video URL)

  • May be any dimensions (16:9 aspect ratio recommended, 960×540 would be a good size).
  • Maximum video length: Variable (recommended 15 to 30 Seconds).
  • Videos should be compressed on delivery to ensure maximum quality.
  • File size: Under 2MB*
  • TIP: There needs to be space to place the video over the background image without covering something important – for the default 1600×400 background image, that means leaving a blank space somewhere in the image that is 711x400px (or a little bit smaller if you want to leave a border around the video).  Video preludes don’t need a mobile image because the video will take up the whole space.

Static Image (jpg, png, gif)            

  • Desktop: May be any dimensions; default is 1600x400px
  • Mobile: Must not take up more than 30% of browser window; default is 640x360px.
  • Images should be sized for the ad, not downsized from larger image.
  • File size: Recommended under 200KB* 

* Total file size must be under 4MB


Roller

 

The Roller surrounds a desktop user with a panoramic viewing experience before page content. It captivates the undivided attention of viewers and turns the entire screen into an experience. Rollers allow users to continue scrolling down to the page content at any time.

When designing your Roller, please keep in mind that the Foreground Image lays on top of the Background Image.

Specs:

  • 1 Target URL (this will be tied to the foreground and background image)
  • 1 Foreground Image: 720px × 900px
    • Centered overlay on background image
  • 1 Background Image: 1920px × 1080px
  • File Formats: 

Image Media Types: Image URL, GIF, JPG, BMP, PNG.  Recommended 200KB max.

Third-Party Tags/HTML Assets: Zipped HTML files, INS tags, and other third party HTML tags must be coded to be responsive (resize to the width of the page/context that they are placed in).  Zipped files must adhere to the same file size limits as other file types listed above

  • Max File Size: 4MB

*All text/logos/CTA’s must be on the foreground image

Demo Link: Click Here


Gravity

The Gravity unit surrounds a desktop user with a panoramic, IMAX-level video experience before page content. It captivates the undivided attention of viewers and turns the entire screen into an experience. Gravity videos can be displayed at any length, typically up to 15 seconds, with an option to allow users to continue scrolling down to the page content at any time.

Video Types:

360 Video (MOV, MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Must be in equirectangular format (panoramic)
  • Maximum Video Length: Variable (recommended 15 to 30 Seconds). Our player currently supports standard VAST tags.
    •  

SD/HD Video (MOV, MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Variable and fully customizable (recommended 640px × 480px). Panel Aspect Ratio: 4:3 or 16:9.
  • Maximum Video Length: Variable (recommended 15 to 30 Seconds). Our player currently supports standard VAST tags.
    •  

Button Image (optional): We recommend a clear CTA within the video itself, but if needed, we can overlay with a “button image” at the bottom of the video.

  • Dimensions: Recommended 480px × 120px


Max File Size: 4MB.

Demo Link: Click Here


Premium Hover

A Premium Hover ad unit appears on the home page only and under ‘trending topics module’. It is embedded between articles 1 and 2 on continuous scroll.  This unit expands to full screen (similar to the roller).

If used well, focal unit can create some visually stunning ads that users enjoy browsing on desktop and mobile.

Choose either an image or video.

Image Specs

Dimensions: Max 880px × 495px. To ensure proper resizing, send these 3 creative sizes: 880px × 495px, 635px × 357px, and 446px × 250px.
File Formats: 

Image Media Types: Image URL, GIF, JPG, BMP, PNG.  Recommended 200KB max.

Third-Party Tags/HTML Assets: Zipped HTML files, INS tags, and other third party HTML tags must be coded to be responsive (resize to the width of the page/context that they are placed in).  Zipped files must adhere to the same file size limits as other file types listed above

Max Image File Size: 4MB

The premium hover is a technique that allows the video inside the video player to move at varying speeds when a user scrolls.

Video  Specs

Dimensions: Variable and fully customizable (should not exceed the browser size)
Panel Aspect Ratio: 16:9 (horizontal)
Media Types: FLV, MOV, mp4, 3gp, f4v, H264 (or any type flash player supports – using H.264 Video codec)
Max Video File Size: 2MB
Max Video Length: Variable (recommended 15 – 30 seconds)
Max File Size: 4MB


In-Article Hover

An Inline- article Hover runs only on article pages after 2nd paragraph of content and expands to width of text column.

If used well, focal unit can create some visually stunning ads that users enjoy browsing on desktop and mobile.

Choose either an image or video.

Image Specs

Dimensions: Max 880px × 495px. To ensure proper resizing, send these 3 creative sizes: 880px × 495px, 635px × 357px, and 446px × 250px.
File Formats: 

Image Media Types: Image URL, GIF, JPG, BMP, PNG.  Recommended 200KB max.

Third-Party Tags/HTML Assets: Zipped HTML files, INS tags, and other third party HTML tags must be coded to be responsive (resize to the width of the page/context that they are placed in).  Zipped files must adhere to the same file size limits as other file types listed above

Max Image File Size: 4MB

The Hover is a technique that allows the video inside the video player to move at varying speeds when a user scrolls.

Video  Specs

Dimensions: Variable and fully customizable (should not exceed the browser size)
Panel Aspect Ratio: 16:9 (horizontal)
Media Types: FLV, MOV, mp4, 3gp, f4v, H264 (or any type flash player supports – using H.264 Video codec)
Max Video File Size: 2MB
Max Video Length: Variable (recommended 15 – 30 seconds)
Max File Size: 4MB

Demo Link: Click Here


In-Read Video


File Type: .mp4
Maximum File Size: 100MB

Video Format

  • Ratio: 16:9
  • Dimension: 1280x720px (Responsive to the page level)
  • Video Duration: 15/30 sec
  • FPS: 24

Tags Accepted

  • 1×1
  • VAST
  • VPAID JS

All tags must be SSL only

Demo Link: Click Here


Pushdown

The Pushdown unit is a full width ad experience that expands down to further emphasize messaging and visuals. Appears at the top of the page.

File Formats: .gif, .jpg
Dimensions: 970px × 90px (non-expanded), 970px × 415px (expanded)
Max Initial Size: 60K
Max Load Size: 100K

Demo Link


Expandable IMU

 


General Specifications:
The Expandable IMU engages viewers cross screen in two states: the unexpanded and expanded state. The unexpanded state is what the viewer initially sees with optional reactive imagery that follows the user as they scroll to captivate attention and option to expand. The expanded state provides additional display ad real estate and/or full-screen video canvas upon viewer interaction.

 

DIMENSIONS

Collapsed State: 

Width and Height: 300x250px

Reactive Image Specs (Optional)

  • Media Type: PNG with transparent background
  • Recommended Size: No larger than 100px by 200px

Video Specs (Optional)

  • Panel Aspect Ratio: 16:9

Expanded State:

Width and Height: 300x600px

Recommended element positioning: “Collapse” or “X” CTA in the upper right corner for expansion or to close expansion.

ASSETS

Media Types 

* Suggested size: 5MB/Maximum: 10MB. 5-10MB per 15-30 seconds of playtime.

360 Video (MP4, 3gp, F4V, FLV, YouTube)

  • Must be in equirectangular format (panoramic)
  • Maximum video length: Variable (recommended 15 to 30 Seconds)
  • Videos should be compressed on delivery to ensure maximum quality

SD/HD Video (MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Variable and fully customizable (1920×1080 recommended for 16:9 widescreen).
  • Maximum video length: Variable (recommended 15 to 30 Seconds). Standard VAST tags supported.
  • Videos should be compressed on delivery to ensure maximum quality.

Image (jpg, png, gif)

  • Images should be sized for the ad, not downsized from larger image.

HTML


Reactive IMU


General Specifications:
The Reactive IMU captivates viewer attention and engagement cross screen through rotation of a carousel of images and/or video posters while the viewer scrolls in view of the IMU ad position on the page, part of our LEAN ad units. Call-to-actions can initiate videos, product detail views, and landing pages for each item, amongst a variety of applications.

DIMENSIONS

300×250 or other proportional inline ad unit dimensions.

ASSETS

Media Types 

* Suggested size: 5MB/Maximum: 10MB. 5-10MB per 15-30 seconds of playtime.

360 Video (MP4, 3gp, F4V, FLV, YouTube)

  • Must be in equirectangular format (panoramic)
  • Maximum video length: Variable (recommended 15 to 30 Seconds)
  • Videos should be compressed on delivery to ensure maximum quality

SD/HD Video (MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Variable and fully customizable (1920×1080 recommended for 16:9 widescreen).
  • Maximum video length: Variable (recommended 15 to 30 Seconds). Standard VAST tags supported.
  • Videos should be compressed on delivery to ensure maximum quality.

Image (jpg, png, gif)

  • 3-4 images
  • Images should be sized for the ad, not downsized from larger image.

HTML

Social Media Sponsored Posts

Social Media Sponsored Posts

Submitting Creative Materials

Materials Due Date: Creative is due 7 days prior to launch.

Social Media Ad Posts include Facebook, Instagram, Twitter, and LinkedIn:

FACEBOOK SPECS

Facebook Image

Image

  • File Type: JPEG, PNG
  • Image Ratio: 1.91:1 to 1.1
  • Resolution: At least 1080 x 1080px
  • Please only submit one image

Text

  • Character Limit: Unlimited but highly recommended 125 characters (including spaces) or less
  • CTA: Clear call to action highly recommended for performance
  • Handles: Example, “@AmericanSalon”
  • Hashtags: 5 max

Images with more than 20% text may experience reduced performance

Link

  • Placement: Placed in caption, please ensure link is public. Link will be clickable and can be shortened by our team if too long but cannot be hyperlinked.

Facebook Video

Video

  • File Type: MP4, MOV or GIF
  • Video Ratio:
    • 9:16 (1080 x 1920) (Vertical) – Vertical videos with ratio taller than 4:5 may be masked to 4:5 
    • 16:9  (1920 x 1080) (Horizontal)
  • File Size: 4 GB Max
  • Video Settings: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

Text

  • Character Limit: Unlimited but highly recommend 50 characters (including spaces) or less
  • CTA: Clear call to action highly recommended for performance
  • Handles: Example, “@AmericanSalon”
  • Hashtags: 5 max

Link

  • Placement:Placed in caption, please ensure link is public. Link will be clickable and can be shortened by our team if too long but cannot be hyperlinked.

Cover Slideshow 

Showcase your brand by having your image pinned at the top of our channel.

Image

  • File Type: JPEG or PNG
  • Image Size: 815px by 315px
  • File Size: Less than 100 KB
  • Resolution: At least 1080px x 1080px

Text

  • Character Limit: Unlimited but highly recommended 50 characters (including spaces) or less
  • CTA: Clear call to action highly recommended for performance
  • Handles: Example, “@AmericanSalon”
  • Hashtags: 5 max

Link

  • Placement: Placed in caption, please ensure link is public. Link will be clickable and can be shortened by our team if too long but cannot be hyperlinked.
TWITTER SPECS

Twitter Image

Image

  • File Types: PNG, JPEG and GIF.
  • Image Size: 1200px x 627px or 1080px x 1080px
  • File Size: Max 20 MB

Text

  • Character Limit: 280 characters (including spaces) but recommend 71 – 100
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Placement: Placed in caption (unable to hyperlink, be aware of character limit) please ensure link is public

Twitter Video

Video

  • File Type: MOV or MP4
  • File Size: Twitter recommends files under 1 GB but for optimal performance we strongly recommend keeping files under 30 MB.
  • Video Format:

  • Video Length: 15 seconds or less recommended. Up to 2:20 supported for website click campaigns.
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+

Text

  • Character Limit: 280 characters (including spaces) but recommend 71 – 100
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Placement: Placed in caption (unable to hyperlink, be aware of character limit), please ensure link is public
LINKEDIN SPECS

Image Feed Posts

Image

File Type: PNG or JPG

File Size: 5 MB

Image Ratio: Recommended for clickable photos: 1200px x 627px 

  • 9:16 (1080px X 1920px) 
  • 1:1 (1080px X 1080px) 
  • 16:9 (1200px x 627px)

Text

  • Character Limit: 3,000 characters max (including spaces) but 200 or less highly recommend, 200 characters are readable before the reader needs to click to see more
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Placement: Placed in caption

Video Feed Post

Video

  • File Type: MOV or MP4 
  • File Size: Between 75 KB and 200 MB 
  • Video Format:
    • Horizontal: 1920px x 1080px
    • Horizontal: 1200px x 675px 
    • Vertical: 720px x 920px 
  • Video Length: up to 30 minutes (Tip: most successful video ads are less than 15 seconds long) 
  • Video Settings: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan 
    •  Codec format: H.264 or VP8 
    • Frame rate: Less than 30 FPS (frames per second) 

Text

  • Name This Ad (optional): Use up to 255 characters (including spaces) to name your video ad.
  • Introductory Text (optional): Use up to 600 characters (including spaces) for your intro text.
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Placement: Placed in caption
INSTAGRAM SPECS

Image Feed Posts

Image

  • File Type: JPG or PNG

  • Image Size:

    • Square: 1080px x 1080px

    • Landscape: 1080px x 566px

    • Portrait: 1080px x 1350px – Ideal  

  • Resolution: Maximum 1920px × 1080px

Text

  • Character Limit: Recommended 125 characters (including spaces) or less, caption will be truncated after 125 characters 
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Placement: Cannot be placed in caption, must be placed in Lnk.bio (Ensure link is public)

Video Feed Posts

Video

  • File Type: MP4, MOV or GIF 
  • File Size: 4 GB Max 
  • Video Dimensions: 1080px x 1920px (Aspect Ratio: 9:16) 
  • Video Settings: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan 
  • Video Length: The feed video limit is 60 minutes 

Text

  • Character Limit: Recommended 125 characters (including spaces) or less, caption will be truncated after 125 characters 
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Placement: Cannot be placed in caption, must be placed in Lnk.bio (Ensure link is public)

IG Stories

Image or Video

  • File Type: MP4, MOV, PNG or JPG 
  • Image or Video Size: 1080px x 1920px (Aspect Ratio: 9:16) 
  • Maximum File Size: 30 MB 
  • Minimum Width: 500 pixels 
  • Aspect Ratio Tolerance: 1% 

*Leave roughly 14% (250 pixels) of the top and bottom of the image free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action. 

Text

  • Character Limit: Recommended 125 characters (including spaces) or less
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Link Available – formerly known as swipe up

Reels

Video

  • File Type: MP4 or MOV
  • Video Dimensions: 1080px x 1920px (Aspect Ratio: 9:16)

*Leave roughly 14% (250 pixels) of the top and bottom of the image free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action. 

  • Video Duration: 15 seconds, 30 seconds, 60 seconds
  • Maximum File Size: 4 GB
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+ 
  • Video Captions: Optional, but recommended 
  • Video Sound: Optional, but strongly recommended 

Text

  • Character Limit: Recommended 125 characters (including spaces) or less
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link