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Audience Extension

Audience Extension

Submitting Creative Materials

Materials Due Date: Creative is due on the 15th of the month prior to going live (ex: if the ad starts on March 1st, creative is due by February 15th).
STANDARD DISPLAY

A basic image or animated ad that appears above, below, or alongside the page content.

Noted:

  • Auto-Initiated Audio or Video Play will not be accepted
  • All rich media must be in-banner, no expandable banners  will be accepted


Ad Size


Desktop:

  • 300×250
  • 728×90
  • 160×600
  • 300×600

Mobile:

  • 300×250
  • 728×90
  • 320×50
  • 300×50
  • 320×480
  • 768×1024


Formats


Image & Click URL (PNG, JPG, GIF) 

Javascript/HTMLtags

  • Javascript tags must accept third party click macros vendors.


Initial Load Size


40KB or less

Larger files are accepted but significantly reduce available inventory  influencing scalability

 

HTML5

A rich media ad that incorporates features such as video & audio appearing  above, below, or alongside the main page content.

Noted:

  • Auto-Initiated Audio or Video Play will not be accepted
  • All rich media must be in-banner, no expandable banners  will be accepted
  • Do not hardcode landing page URLs for your creative  This will be set by adaptive when the assets are uploaded.

Submitting Creative Materials​

All HTML5 creatives must reference the clickTag parameter in the URL of the creative when it is served in order to properly track clicks and open the landing page provided when assets are uploaded and clicked. Creative designers can either use your own code to ensure the reference is present,  or use helper code provided in the AppNexus HTML5 library. Please reach out to AdDaptive if you would like documentation guides provided by Appnexus.


Ad Size


Desktop:

  • 300×250
  • 728×90
  • 160×600
  • 300×600
  • 120×600
  • 970×90

Mobile:

  • 300×250
  • 728×90
  • 320×50
  • 300×50


Initial Load Size


No Limit

Google Max Limit: 150KB 


HTML Requirements

HTML5 ads must include:

  • <!DOCTYPE html> declaration
  • <html> tag
  • <body> tag
  • Ad format size meta tag within the <head> tag.

For example: <meta name=”ad.size” content=”width=300,height=250″>


Upload Requirements


All code and assets must be referenced using a relative path to resources included in the .ZIP file. UTF-8 must be used for non-ASCII characters

When uploading a .zip folder, the maximum number of files included is 40

UTF-8 must be used for non-ASCII characters

NATIVE

 

A textual ad that appears within the content of the page following the format of the environment in which it is placed.

Noted:

Please be sure that images do not contain words, text overlays, call to action buttons, or other items that have the potential to throw off the dynamic auto-cropping that occurs on some widgets when the assets are uploaded.


Title

 
The title is where the main storyline gets told and should be as detailed as possible to  help engage the user.

Note: This will not be displayed on all native inventory.

Max: 25 characters

 


Image

The main thumbnail in the placement.

1200 x 627 px
Aspect Ratio:
1.91:1
Max file size:
200 KB

Include name of asset assigned to creative. This can be a JPG, GIF, or PNG file

Note: Thumbnail size will vary by placement.


Icon


The logo to be displayed near the title.

300 x 300 px

Aspect Ratio: 1:1 required

This can be a JPG, GIF, or PNG file.

Include name of asset assigned to creative.


Landing Page


The URL the user will be taken to when they click on the creative.


Sponsored By


The brand name that the user should associate with the creative.

Max: 25 characters


Call to Action Text


Enter the text that exhorts the user to convert by installing the app, signing up for the mailing list, etc.

Max: 15 characters


Full Body Text


The longer version of your ad’s description – some publishers can display longer text in their native placements.

Recommendation: under 140 characters


Optional Fields


Rating:
Enter the promoted mobile app’s rating inits app store on a scale of 1 to 5.

Click Fallback URL:
Enter the URL that the user will be redirected to if they don’t have your mobile app installed.

VIDEO

A video that is delivered inside a banner placement rather than inside a video player.


Ad Size

Dimensions:

  • 640×360
  • 480×360 


3rd Party Served


VAST tag that includes these formats: MP4, FLV and WEBM 


Hosted


Format: MOV or MP4

Video Length: 15 or 30 seconds

Size: 100 MB
Larger files are accepted but significantly reduce available inventory influencing scalability

Bit Rate: 1 MB

Frame Rate: 24-25 or 29-30 FPS

Aspect Ratio: Native aspect without letterboxing (4:3, 16:9)

Audio Codec: MP3 or AAC

Click-through: URL or redirect for video

PREROLL

A video that is delivered through inventory that hosts video creatives playing before, within, or after the user-selected video of choice.


Ad Size

Dimensions:

  • 400 x 300 or larger (video player size)

Actual player size varies in live environment 


Requirements


Formats: MP4 or FLV or WebM

VideoLength: 30 Seconds Max

Size: 100 MB
Larger files are accepted but significantly reduce available inventory influencing scalability

Bit Rate: 1-2 MB

Video Aspect Ratio: Recommended 16:9; Accepted 4:3

Frame Rate: 24-25 or 29-30 FPS

3rd Party Served: VAST 2.0 and 3.0/VPAID

Tracking Pixel: Impression, click redirect, and event

Tags: Standard tags preferred; 3rd Party Tracking Accepted

Click Through: URL or Redirect Tag

URL Character Limit: 2048 Characters

Listings

Listings

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

What are Listings? Questex has two listing types: Resource and Event. Resource Listings include whitepapers, eBooks, eBriefs, contests, webinars, products, surveys,  jobs, executive summaries, research, multimedia, videos, etc. Event Listings include conferences, conventions, trade shows, workshops, etc.

Listings are classified-style ads that run consecutively on the website and in the newsletter over a period of time.

Submitting Creative Materials

Materials Due Date: Creative is due 2 Mondays before the ad goes live (ex: if the ad begins the week of January 22nd, creative is due by Monday, January 8th)

When submitting creative, please send the following items:

  • Image
  • Title
  • Byline
  • Body Text
  • URL
  • Teaser Text
  • Image or Animated Image
  • Redirect URL
LISTINGS


Resource Listing


Image:
250px × 190px (.gif, .jpg – static image files only)

Title:
70 characters or less (including spaces)

Byline:
Proper client name (Sponsored by: CLIENT or Presented by: CLIENT). Also include day/time information if applicable. 70 characters or less (including spaces).

Body Text:
300 characters or less (including spaces)

URL:
One target

 

URL Teaser Text: 200 characters or less (including spaces). Text that will be displayed in the newsletter and should be written to grab the interest of your audience to want to read more.


Website Examples:



Newsletter Examples:


Event Listing


Image
: 250px × 190px (.gif, .jpg – static image files only)

Title: 70 characters or less (including spaces)

Byline: Proper client name (Sponsored by: CLIENT or Presented by: CLIENT). Also include day/time and location information. 70 characters or less (including spaces).

Body Text: 300 characters or less (including spaces)

URL: One target URL

Website Examples:

Newsletter Examples:

Newsletter

Newsletter

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

Submitting Creative Materials

Materials Due Date: Creative is due 2 Mondays before the ad goes live (ex: if the ad begins the week of January 22nd, creative is due by Monday, January 8th).

When submitting creative, please send the following items:

  • Image and/or Ad Copy
  • Redirect URL

You may choose from one of the below ad types:

  • Banner Ad
  • Logo-Text Ad
  • Text Only Ad
AD TYPES

Banner Ad


Image:
600px × 100px 
File Formats:
.gif*, .jpg (image files only) 
Max File Size:
30K 
URL: One target URL

*In Outlook 2007 and Outlook 2010, only the first frame of animated gifs is displayed. If you provide an animated gif, please ensure all the important information and the call to action is contained in the first frame.

Logo-Text Ad


Image
: 125px × 125px 
File Formats: .gif*, .jpg (image files only) 
Max File Size: 30K 
Ad Copy: 250 characters or less (including spaces)
URL: One target URL

*In Outlook 2007 and Outlook 2010, only the first frame of animated gifs is displayed. If you provide an animated gif, please ensure all the important information and the call to action is contained in the first frame.

Text Only Ad


Ad Copy:
350 characters or less (including spaces and hyperlinks)
URL:
One target URL
Format:
Please specify preferred formatting of the text. Ad may not exceed 600px × 200px in dimension.

SPECIAL ISSUES

Product Showcase, Product Watch, Fresh Finds & Beauty Vault Ad Specs

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

What is a “Product Showcase”? “Product Showcase” is a dedicated email blast featuring paid client resources (i.e. products, webinars, eBooks, whitepapers, surveys, eBriefs, etc.). The client’s “product” listing is also featured in the Resources section of the website. Product Showcase listings are classified-style ads that run for one week on the website and are featured in the Product Showcase email blast sent the same week.

What is a “Product Watch”? “Product Watch” is a Product Showcase unique to Hotel Management. It is a dedicated email blast featuring paid client resources (i.e. products, webinars, eBooks, whitepapers, surveys, eBriefs, etc.). The client’s “product” listing is also featured in the Resources section of the website. Product Watch listings are classified-style ads that run for one week on the website and are featured in the Product Showcase email blast sent the same week.

What is “Fresh Finds”? “Fresh Finds” is a Product Showcase unique to American Spa. Fresh Finds is a bi-monthly digital newsletter, featuring new products, equipment, and more. Clients who purchase this ad type receive their product listing featured in the newsletter.

Submitting Creative Material

Materials Due Date: Creative is due 2 Mondays before the ad goes live (ex: if the ad begins the week of January 22nd, creative is due by Monday, January 8th).

When submitting creative, please send the following items:

  • Image
  • Title
  • Byline
  • Body Text
  • URL

Ad Specs

Image: 250px × 190px (.gif, .jpg – static image files only)
Title: 70 characters or less (including spaces)
Byline: Proper client name (Sponsored by: CLIENT or Presented by: CLIENT). Also include day/time information if applicable. 70 characters or less (including spaces).
Body Text: 300 characters or less (including spaces)
URL: One target URL

ENROLLMENT SHOWCASE

Enrollment Showcase

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

What is an Enrollment Showcase? Enrollment Showcase is your chance to promote your school’s courses via our media websites and digital newsletters. Your course listing is featured in the Resources section of the website(s) and a dedicated section of the newsletter(s).

Enrollment Showcase listings are classified-style ads that run consecutively on the website and in the newsletter over a period of time.

Submitting Creative Material

Materials Due Date: Creative is due 2 Mondays before the ad goes live (ex: if the ad begins the week of January 22nd, creative is due by Monday, January 8th).

When submitting creative, please send the following items:

  • Image
  • Title
  • Byline
  • Body Text
  • URL

Ad Specs

Image: 250px × 190px (.gif, .jpg – static image files only)
Title: 70 characters or less (including spaces)
Byline: Proper client name (Sponsored by: CLIENT or Presented by: CLIENT). Also include day/time information if applicable. 70 characters or less (including spaces).
Body Text: 300 characters or less (including spaces)
URL: One target URL

Website Examples:

Newsletter Examples:

Display Ads

Web Ad Specs

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

Submitting Creative Materials

Materials Due Date: Creative is due on the 15th of the month prior to going live (ex: if the ad starts on March 1st, creative is due by February 15th).

When submitting creative, please send the following items:

  • Image or Animated Image
  • Redirect URL
DISPLAY ADS


Super Leaderboard


Dimensions
: 970px × 90px
Mobile Dimensions: 320px × 50px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. maximum
File Size: 40K
Max Loops: 3

Click here for a list of approved third-party vendors.


Medium Rectangle


Dimensions: 300px × 250px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. 
Max File Size: 40K
Max Loops: 3

Click here for a list of approved third-party vendors.


Half Page

 


Dimensions
: 300px × 600px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. 
Max File Size: 40K
Max Loops: 3

Click here for a list of approved third-party vendors.

*Video option available. See Half Page With Video.


Half Page With Video

 

For building a 300px × 600px Half Page with video embedded

Creative Needed:

  • Company Logo
  • Mock-up of design plan for the 300px × 600px space.
    • The video will take up about 300px × 225px. The rest of the space is free to use.
    • We recommend minimal copy in the free space.
    • The ad can be replicated by our team exactly if client sends Photoshop or Adobe Illustrator file.
    • The flat file: We can re-create to the best of our ability. No guarantee.
  • Any images or designs in the mock-up file should be sent over for recreation.
  • Video should be on YouTube, Vimeo, or a direct link should be provided for the Questex team to download the file.


Billboard

 


Dimensions: 970px × 250px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. 
Max File Size: 40K 
Max Loops: 3

Click here for a list of approved third-party vendors. 


Roadblock

The roadblock is a super leaderboard (& mobile leaderboard) with a medium rectangle or half page.


Inline Ad

 


Headline (max 160 characters)
Body Text (max 250 characters)
URL

HIGH IMPACT AD


Roller

 

 

The Roller surrounds a desktop user with a panoramic viewing experience before page content. It captivates the undivided attention of viewers and turns the entire screen into an experience. Rollers allow users to continue scrolling down to the page content at any time.

Image Specs:

  • 1 Foreground Image: 720px × 900px
  • 1 Background Image: 1920px × 1080px
  • File Formats: .jpg, .png, .gif, HTML5
  • Max File Size: 10MB. Recommended 5MB or less.

Demo Link: Click Here


Gravity

The Gravity unit surrounds a desktop user with a panoramic, IMAX-level, video viewing experience before page content. It captivates the undivided attention of viewers and turns the entire screen into an experience. Gravity videos can be displayed at any length, typically up to 15 seconds, with an option to allow users to continue scrolling down to the page content at any time.

Video Types:

360 Video (MOV, MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Must be in equirectangular format (panoramic)
  • Maximum Video Length: Variable (recommended 15 to 30 Seconds). Our player currently supports standard VAST tags.
    •  

SD/HD Video (MOV, MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Variable and fully customizable (recommended 640px × 480px). Panel Aspect Ratio: 4:3 or 16:9.
  • Maximum Video Length: Variable (recommended 15 to 30 Seconds). Our player currently supports standard VAST tags.
    •  

Button Image (optional): We recommend a clear CTA within the video itself, but if needed, we can overlay with a “button image” at the bottom of the video.

  • Dimensions: Recommended 480px × 120px


Max File Size
: 5MB.

Demo Link: Click Here


Hover

 

Hover ad unit enhances user experience through enhanced visual interactivity. If used well, focal unit can create some visually stunning ads that users enjoy browsing on desktop and mobile.

Choose either an image or video.

Image Specs

Dimensions: Max 880px × 495px. To ensure proper resizing, send these 3 creative sizes: 880px × 495px, 635px × 357px, and 446px × 250px.
File Formats: .jpg, .png, .gif, HTML5
Max Image File Size: 10MB. Recommended 5MB or less.

The Hover is a technique that allows the video inside the video player to move at varying speeds when a user scrolls.

Video  Specs

Dimensions: Variable and fully customizable (should not exceed the browser size)
Panel Aspect Ratio: 16:9 (horizontal)
Media Types: FLV, MOV, mp4, 3gp, f4v, H264 (or any type flash player supports – using H.264 Video codec)
Max Video File Size: 10MB. Suggested up to 5MB.
Max Video Length: Variable (recommended 15 – 30 seconds)
Max File Size: 10MB. Suggested up to 100KB.

Demo Link: Click Here


Wallpaper

 

Wallpaper – High Impact Unit

Dimensions: 1600px × 1000px 
File Formats: .gif, .jpg, 3rd party tags 
Max Length: n/a 
Max File Size: 150K or less
Max Loops: 0
Recommended: Place CTA in the first 700px vertically and 130px horizontally on each side.

Click here for a list of approved third-party vendors.



Integrated Wallpaper with Sign-Up Form

This ad unit includes a full-page background image with half-screen creative or form that displays upon page load then pauses or fades behind content as useer scrolls down page.

Image:

  • Full page graphic: 1600px × 800px (can be a static image or HTML5 canvas)
  • Overlay graphics: 196px × 205px (can be HTML, a static image, or HTML5 canvas)
  • File Formats: .jpg, .png, .gif

Sign-Up Form:

  • To input your custom sign-up form, swap and adjust the HTML content on the layer named “video.”
  • Size: 454px × 409px
  • File Format: HTML
  •  

*This ad format contains layers that are pertinent to the ads correct functionality. Unless specified here, we advise you to not tamper with layers containing custom Java Script or change the names of layers.

Example:

Demo Link: Click Here

 


 

Integrated Wallpaper with Video

This ad unit includes a full-page background image with half-screen creative or video that displays upon page load then pauses or fades behind content as the user scrolls down the page.

Image:

  • Full page graphic: 1600px × 800px (can be a static image or HTML5 canvas)
  • Overlay graphics: No specific size required. Recommended max width: 800px (can be a static image or HTML5 canvas)
  • File Formats: .jpg, .png, .gif

Video:

  • 1:1 or 16:9 ratio
  • Max Width: 1920px × 1080px
  • Min Width: 300px × 250px, 480px × 270px
  • Video Format: MP4, MOV
  •  

*This ad format contains layers that are pertinent to the ads correct functionality. Unless specified here, we advise you to not tamper with layers containing custom Java Script or change the names of layers.

Demo Link: Click Here


Pushdown


File Formats
: .gif, .jpg 
Dimensions: 970px × 90px (non-expanded), 970px × 415px (expanded)
Max Initial Size: 60K
Max Load Size: 100K

 


Expandable IMU

 


General Specifications
:
The Expandable IMU engages viewers cross screen in two states: the unexpanded and expanded state. The unexpanded state is what the viewer initially sees with optional reactive imagery that follows the user as they scroll to captivate attention and option to expand. The expanded state provides additional display ad real estate and/or full-screen video canvas upon viewer interaction.

 

DIMENSIONS

Collapsed State

Width and Height: 300x250px

Reactive Image Specs (Optional)

  • Media Type: PNG with transparent background
  • Recommended Size: No larger than 100px by 200px

Video Specs (Optional)

  • Panel Aspect Ratio: 16:9

Expanded State:

Width and Height: 300x600px

Recommended element positioning: “Collapse” or “X” CTA in the upper right corner for expansion or to close expansion.

ASSETS

Media Types 

* Suggested size: 5MB/Maximum: 10MB. 5-10MB per 15-30 seconds of playtime.

360 Video (MP4, 3gp, F4V, FLV, YouTube)

  • Must be in equirectangular format (panoramic)
  • Maximum video length: Variable (recommended 15 to 30 Seconds)
  • Videos should be compressed on delivery to ensure maximum quality

SD/HD Video (MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Variable and fully customizable (1920×1080 recommended for 16:9 widescreen).
  • Maximum video length: Variable (recommended 15 to 30 Seconds). Standard VAST tags supported.
  • Videos should be compressed on delivery to ensure maximum quality.

Image (jpg, png, gif)

  • Images should be sized for the ad, not downsized from larger image.

HTML


Reactive IMU

 

General Specifications:
The Reactive IMU captivates viewer attention and engagement cross screen through rotation of a carousel of images and/or video posters while the viewer scrolls in view of the IMU ad position on the page, part of our LEAN ad units. Call-to-actions can initiate videos, product detail views, and landing pages for each item, amongst a variety of applications.

DIMENSIONS

300×250 or other proportional inline ad unit dimensions.

ASSETS

Media Types 

* Suggested size: 5MB/Maximum: 10MB. 5-10MB per 15-30 seconds of playtime.

360 Video (MP4, 3gp, F4V, FLV, YouTube)

  • Must be in equirectangular format (panoramic)
  • Maximum video length: Variable (recommended 15 to 30 Seconds)
  • Videos should be compressed on delivery to ensure maximum quality

SD/HD Video (MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Variable and fully customizable (1920×1080 recommended for 16:9 widescreen).
  • Maximum video length: Variable (recommended 15 to 30 Seconds). Standard VAST tags supported.
  • Videos should be compressed on delivery to ensure maximum quality.

Image (jpg, png, gif)

  • 3-4 images
  • Images should be sized for the ad, not downsized from larger image.

HTML

IN-READ VIDEO


Vertical
 

File Type: .mp4
Maximum File Size: 100MB

Video Format

  • Ratio: 9:16
  • Dimension: 720x1280px (Responsive to the page level)
  • Video Duration: 15/30 sec
  • FPS: 24

Tags Accepted

  • 1×1
  • VAST
  • VPAID JS

All tags must be SSL only


Landscape


File Type: .mp4
Maximum File Size: 100MB

Video Format

  • Ratio: 16:9
  • Dimension: 1280x720px (Responsive to the page level)
  • Video Duration: 15/30 sec
  • FPS: 24

Tags Accepted

  • 1×1
  • VAST
  • VPAID JS

All tags must be SSL only


Square

File Type: .mp4
Maximum File Size: 100MB

Video Format

  • Ratio: 1:1
  • Dimension: 720x720px (Responsive to the page level)
  • Video Duration: 15/30 sec
  • FPS: 24

Tags Accepted

  • 1×1
  • VAST
  • VPAID JS

All tags must be SSL only

Demo Link: Click Here

Social Media Sponsored Posts

Social Media Sponsored Posts

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

Social Media Ad Posts include Facebook, Instagram, and LinkedIn.

Submitting Creative Materials

Materials Due Date: Creative is due 2 Mondays before the ad goes live (ex: if the ad begins the week of January 22nd, creative is due by Monday, January 8th).

FACEBOOK

Image with Link

 

Image ratio: 1.91:1 to 1.1

Recommended resolution: at least 1080 x 1080px

Text: 125 characters

Images with more than 20% text may experience reduced performance

Video

 

Video ratio: 9:16 to 16:9

File size: 4GB Max

H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

Text: 125 characters

Vertical videos with ratio taller than 4:5 may be masked to 4:5 

INSTAGRAM

Image & Video Feed Posts

 

File type: jpg or png

Aspect ratio range: between 4:5 and 1.91:1

Captions will be truncated after 125 characters 

Stories

 

1080 x 1920 px

Image ratio: 9:16 and 16:9 to 4:5