Webinars
Submitting Creative Materials
Materials Due Date: Creative is due 7 weeks prior to event date.
Custom Webinar
Title of Webinar: 50 characters max.
Time of Webinar: Recommended times are 11am ET and 2pm ET.
Abstract: 100-150 Words. Be specific to attract relevant registrants and to reach your target audience. Include: topics covered, who should attend, benefits of attending. Bulleted lists work well.
Target Market(s): describe your intended audience.
Promotional Copy: 200 characters or less of text; basic copy for promotions.
Speaker Information: Name, title, email, headshot, and brief bios (~50-80 words) of presenter(s).
Company Logo: Colored and white version with transparent backgrounds. High resolution preferred (.eps, .psd, or .png).
Registration Form Fields: First Name, Last Name, Email, Company/Agency Name, Job Title, Country, Zip Code (US Only).
Speaker Slides (PPT): Must be 16:9 aspect ratio, cannot contain slide transitions; embedded Excel files, SmartArt Graphics, audio, video or flash clips; Animations are allowed with audio only webinar format.
Seed Questions: 2-3 questions to seed the Q&A.
Collaborative Webinar
Company Logo: Colored and white version with transparent backgrounds. High resolution preferred (.eps, .psd, or .png).
Collaborative Webinar Job Brief: Webinar topic, goals, speaker suggestions, target audience, company competitors and any additional notes.
Registration Form Fields: First Name, Last Name, Email, Company/Agency Name, Job Title, Country, Zip Code (US Only).
Seed Questions: 2-3 questions to seed the Q&A.
Editorial Webinar
Sponsor Speaker Information: Name, title, email, headshot, and brief bio (~50-80 words). Company Logo: Colored and white version with transparent backgrounds. High resolution preferred (.eps, .psd, or .png). Company Competitors: These are the direct competitors of your company to ensure they are not recruited as speakers. Speaker Slides (PPT): Must be 16:9 aspect ratio, cannot contain slide transitions; embedded Excel files, SmartArt Graphics, audio, video or flash clips; Animations are allowed with audio only webinar format.Virtual Roundtable
Company Logo: Colored and white version with transparent backgrounds. High resolution preferred (.eps, .psd, or .png).
Registration Form Fields: First Name, Last Name, Email, Company/Agency Name, Job Title, Country, Zip Code (US Only).
Speaker information: including name, title, email, headshot, and brief bios (approximately 50-80 words) of the panelist(s).
Company Competitors: These are the direct competitors of your company to ensure they are not listed on the lead report and not recruited as speakers.
Example Registration Page.
Lead Extension
Lead extension is a multi-touch program that delivers quality content to an engaged list of leads. If this isn’t already a part of your campaign, feel free to reach out to your sales representative to discuss the possibility of adding this on.
Topically Relevant Asset:
Asset: in .pdf. Best performing assets include whitepapers, eBooks, playbooks, research papers.
Registration Page Description: 200 words or less. Abstract for the whitepaper. Be specific to attract relevant registrants and to reach your target audience. Bulleted lists have worked well for this.