Web Ad Specs

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

Submitting Creative Materials

Materials Due Date: Creative is due on the 15th of the month prior to going live (ex: if the ad starts on March 1st, creative is due by February 15th).

When submitting creative, please send the following items:

  • Image or Animated Image
  • Redirect URL
DISPLAY ADS


Super Leaderboard


Dimensions
: 970px × 90px
Mobile Dimensions: 320px × 50px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. maximum
File Size: 40K
Max Loops: 3

Click here for a list of approved third-party vendors.

Medium Rectangle

  Dimensions: 300px × 250px File Formats: .gif, .jpg, 3rd party tags Max Length: 10 sec. Max File Size: 40K Max Loops: 3 Click here for a list of approved third-party vendors.

Half Page

Desktop Dimensions: 300px × 600px Mobile Dimensions: 300px x 250px File Formats: .gif, .jpg, 3rd party tags Max Length: 10 sec. Max File Size: 40K Max Loops: 3 Click here for a list of approved third-party vendors. *Video option available. See Half Page With Video.


Half Page With Video

 

For building a 300px × 600px Half Page with video embedded

Creative Needed:

  • Company Logo
  • Mock-up of design plan for the 300px × 600px space.
    • The video will take up about 300px × 225px. The rest of the space is free to use.
    • We recommend minimal copy in the free space.
    • The ad can be replicated by our team exactly if client sends Photoshop or Adobe Illustrator file.
    • The flat file: We can re-create to the best of our ability. No guarantee.
  • Any images or designs in the mock-up file should be sent over for recreation.
  • Video should be on YouTube, Vimeo, or a direct link should be provided for the Questex team to download the file.


Billboard


Dimensions: 970px × 250px
Mobile Dimensions: 320px × 50px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. 
Max File Size: 40K 
Max Loops: 3

Click here for a list of approved third-party vendors. 


Roadblock

The roadblock is a super leaderboard (& mobile leaderboard) with a medium rectangle or half page.


Inline Ad

 


Headline (max 160 characters)
Body Text (max 250 characters)
URL

HIGH IMPACT AD

Prelude


General Specifications

The Prelude is a full width ad experience with sight, motion, and interaction capabilities. It is designed to fit across all devices: desktop, tablet, and mobile, allowing each device to receive a fully optimized ad experience.

Demo link

There are two possible versions of the Video Prelude:

  1. Static Image
  2. Video with Background Image

Both versions require an image that will run the full width of the browser on desktop.  This image can be any height; the default is 1600x400px.

The Static Image version requires a version of the image sized for mobile.  This image will also be the full width of the browser, and must take up less than 30% of the screen to conform to Better Ad Standards.  The default size is 320x180px.

The Video with Background Image version requires a video, which can have any dimensions, though we recommend that it have a 16:9 aspect ratio. The video can be placed anywhere over the background image.  The background image can contain messaging and calls to action in the space not covered by the video.  The mobile version will contain the video without a background image; we recommend the 16:9 aspect ratio because it takes up about 30% of a mobile browser window.

Specifications:

Video with Background Image (MP4, VAST, YouTube, Video URL)

  • May be any dimensions (16:9 aspect ratio recommended, 960×540 would be a good size).
  • Maximum video length: Variable (recommended 15 to 30 Seconds).
  • Videos should be compressed on delivery to ensure maximum quality.
  • File size: Under 2MB*
  • TIP: There needs to be space to place the video over the background image without covering something important – for the default 1600×400 background image, that means leaving a blank space somewhere in the image that is 711x400px (or a little bit smaller if you want to leave a border around the video).  Video preludes don’t need a mobile image because the video will take up the whole space.

Static Image (jpg, png, gif)            

  • Desktop: May be any dimensions; default is 1600x400px
  • Mobile: Must not take up more than 30% of browser window; default is 320x180px.
  • Images should be sized for the ad, not downsized from larger image.
  • File size: Recommended under 200KB* 

* Total file size must be under 4MB


Roller

 

The Roller surrounds a desktop user with a panoramic viewing experience before page content. It captivates the undivided attention of viewers and turns the entire screen into an experience. Rollers allow users to continue scrolling down to the page content at any time.

When designing your Roller, please keep in mind that the Foreground Image lays on top of the Background Image.

Image Specs:

  • 1 Foreground Image: 720px × 900px
  • 1 Background Image: 1920px × 1080px
  • File Formats

Image Media Types: Image URL, GIF, JPG, BMP, PNG.  Recommended 200KB max.

Third-Party Tags/HTML Assets: Zipped HTML files, INS tags, and other third party HTML tags must be coded to be responsive (resize to the width of the page/context that they are placed in).  Zipped files must adhere to the same file size limits as other file types listed above

  • Max File Size: 4MB

Demo Link: Click Here


Gravity

 

The Gravity unit surrounds a desktop user with a panoramic, IMAX-level, video viewing experience before page content. It captivates the undivided attention of viewers and turns the entire screen into an experience. Gravity videos can be displayed at any length, typically up to 15 seconds, with an option to allow users to continue scrolling down to the page content at any time.

Video Types:

360 Video (MOV, MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Must be in equirectangular format (panoramic)
  • Maximum Video Length: Variable (recommended 15 to 30 Seconds). Our player currently supports standard VAST tags.
    •  

SD/HD Video (MOV, MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Variable and fully customizable (recommended 640px × 480px). Panel Aspect Ratio: 4:3 or 16:9.
  • Maximum Video Length: Variable (recommended 15 to 30 Seconds). Our player currently supports standard VAST tags.
    •  

Button Image (optional): We recommend a clear CTA within the video itself, but if needed, we can overlay with a “button image” at the bottom of the video.

  • Dimensions: Recommended 480px × 120px


Max File Size
: 4MB.

Demo Link: Click Here


Hover

Hover ad unit enhances user experience through enhanced visual interactivity. If used well, focal unit can create some visually stunning ads that users enjoy browsing on desktop and mobile.

Choose either an image or video.

Image Specs

Dimensions: Max 880px × 495px. To ensure proper resizing, send these 3 creative sizes: 880px × 495px, 635px × 357px, and 446px × 250px.
File Formats

Image Media Types: Image URL, GIF, JPG, BMP, PNG.  Recommended 200KB max.

Third-Party Tags/HTML Assets: Zipped HTML files, INS tags, and other third party HTML tags must be coded to be responsive (resize to the width of the page/context that they are placed in).  Zipped files must adhere to the same file size limits as other file types listed above


Max Image File Size: 4MB

The Hover is a technique that allows the video inside the video player to move at varying speeds when a user scrolls.

Video  Specs

Dimensions: Variable and fully customizable (should not exceed the browser size)
Panel Aspect Ratio: 16:9 (horizontal)
Media Types: FLV, MOV, mp4, 3gp, f4v, H264 (or any type flash player supports – using H.264 Video codec)
Max Video File Size: 2MB
Max Video Length: Variable (recommended 15 – 30 seconds)
Max File Size: 4MB

Demo Link: Click Here


Wallpaper

 

Wallpaper – High Impact Unit

Dimensions: 1600px × 1000px
File Formats: 

Image Media Types: Image URL, GIF, JPG, BMP, PNG.  Recommended 200KB max.

Third-Party Tags/HTML Assets: Zipped HTML files, INS tags, and other third party HTML tags must be coded to be responsive (resize to the width of the page/context that they are placed in).  Zipped files must adhere to the same file size limits as other file types listed above

Max Length: n/a
Max File Size: 150K or less
Max Loops: 0
Recommended: Place CTA in the first 700px vertically and 130px horizontally on each side.

Click here for a list of approved third-party vendors.

 

Pushdown

  File Formats: .gif, .jpg Dimensions: 970px × 90px (non-expanded), 970px × 415px (expanded) Max Initial Size: 60K Max Load Size: 100K


Expandable IMU

 


General Specifications
:
The Expandable IMU engages viewers cross screen in two states: the unexpanded and expanded state. The unexpanded state is what the viewer initially sees with optional reactive imagery that follows the user as they scroll to captivate attention and option to expand. The expanded state provides additional display ad real estate and/or full-screen video canvas upon viewer interaction.

 

DIMENSIONS

Collapsed State

Width and Height: 300x250px

Reactive Image Specs (Optional)

  • Media Type: PNG with transparent background
  • Recommended Size: No larger than 100px by 200px

Video Specs (Optional)

  • Panel Aspect Ratio: 16:9

Expanded State:

Width and Height: 300x600px

Recommended element positioning: “Collapse” or “X” CTA in the upper right corner for expansion or to close expansion.

ASSETS

Media Types 

* Suggested size: 5MB/Maximum: 10MB. 5-10MB per 15-30 seconds of playtime.

360 Video (MP4, 3gp, F4V, FLV, YouTube)

  • Must be in equirectangular format (panoramic)
  • Maximum video length: Variable (recommended 15 to 30 Seconds)
  • Videos should be compressed on delivery to ensure maximum quality

SD/HD Video (MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Variable and fully customizable (1920×1080 recommended for 16:9 widescreen).
  • Maximum video length: Variable (recommended 15 to 30 Seconds). Standard VAST tags supported.
  • Videos should be compressed on delivery to ensure maximum quality.

Image (jpg, png, gif)

  • Images should be sized for the ad, not downsized from larger image.

HTML


Reactive IMU


General Specifications
:
The Reactive IMU captivates viewer attention and engagement cross screen through rotation of a carousel of images and/or video posters while the viewer scrolls in view of the IMU ad position on the page, part of our LEAN ad units. Call-to-actions can initiate videos, product detail views, and landing pages for each item, amongst a variety of applications.

DIMENSIONS

300×250 or other proportional inline ad unit dimensions.

ASSETS

Media Types 

* Suggested size: 5MB/Maximum: 10MB. 5-10MB per 15-30 seconds of playtime.

360 Video (MP4, 3gp, F4V, FLV, YouTube)

  • Must be in equirectangular format (panoramic)
  • Maximum video length: Variable (recommended 15 to 30 Seconds)
  • Videos should be compressed on delivery to ensure maximum quality

SD/HD Video (MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Variable and fully customizable (1920×1080 recommended for 16:9 widescreen).
  • Maximum video length: Variable (recommended 15 to 30 Seconds). Standard VAST tags supported.
  • Videos should be compressed on delivery to ensure maximum quality.

Image (jpg, png, gif)

  • 3-4 images
  • Images should be sized for the ad, not downsized from larger image.

HTML

IN-READ VIDEO


Landscape

 


File Type: .mp4
Maximum File Size: 100MB

Video Format

  • Ratio: 16:9
  • Dimension: 1280x720px (Responsive to the page level)
  • Video Duration: 15/30 sec
  • FPS: 24

Tags Accepted

  • 1×1
  • VAST
  • VPAID JS

All tags must be SSL only

Demo Link: Click Here