Social Media Sponsored Posts
Examples of advertisement options for Questex are below, along with specifications. For questions, please contact email@example.com.
Social Media Ad Posts include Facebook, Instagram, Twitter, and LinkedIn.
Submitting Creative Materials
Materials Due Date: Creative is due 2 Mondays before the ad goes live (ex: if the ad begins the week of January 22nd, creative is due by Monday, January 8th).
Image with Link
Image ratio: 1.91:1 to 1.1
Recommended resolution: at least 1080 x 1080px
Text: 125 characters
Images with more than 20% text may experience reduced performance
Video ratio: 9:16 to 16:9
File size: 4GB Max
H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
Text: 125 characters
Vertical videos with ratio taller than 4:5 may be masked to 4:5
Image size: 800 x 418 pixels for 1.91:1 aspect ratio, 800 x 800 pixels for 1:1 aspect ratio (max 3MB)
Aspect ratio: 1.91:1 or 1:1
File size: Max 20MB
File types: PNG and JPEG are recommended. We do not accept BMP or TIFF files
File size: Twitter recommends files under 1GB. For optimal performance we strongly recommend keeping files under 30 MB.
Video length: 15 seconds or less. Up to 2:20 supported for website click campaigns.
Recommended Size: 1200 x 1200
1:1 is recommended as it will always render as square on desktop and mobile, timeline, and profile.
9:16 (vertical) will take up same amount.
Image Feed Posts
File Type: jpg or png
File Size: 5 MB
- 1.91:1 (horizontal, desktop and mobile)
- 1:1 (square, desktop and mobile)
- 1:1.91 (vertical, mobile only)
Video Feed Post
Name this ad (optional): Use up to 255 characters to name your video ad.
Introductory text (optional): Use up to 600 characters for your intro text.
Length: Three seconds to 30 minutes
(Tip: most successful video ads are less than 15 seconds long)
File size: Between 75 KB and 200 MB
File format: MP4
Codec format: H.264 or VP8
Frame rate: Less than 30 FPS (frames per second)
Pixel and aspect ratio requirements:
- Videos must meet height and width specifications, as well as aspect ratio specifications. You can calculate an aspect ratio by dividing the video width by height.
Example video sizes include:
- Horizontal: 1920 x 1080
- Horizontal: 1200 x 675
- Vertical: 720 x 920
Image & Video Feed Posts
File type: jpg or png
Aspect ratio range: between 4:5 and 1.91:1
Captions will be truncated after 125 characters
Links: Must be added in Link.in.bio (Later.com) unless boosted
- Feed: 59 seconds or less
- IGTV: 60 seconds or more
1080 x 1920 px
Image ratio: 9:16 and 16:9 to 4:5
Consider leaving roughly 14% (250 pixels) of the top and bottom of the image free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action.
- Primary Text: 125 characters
- Maximum File Size: 30MB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%