Native Content
Submitting Creative Materials
Materials Due Date: Creative is due 7 days prior to launch.
When submitting creative, please send the following items:
- Headline
- Homepage/Section Front Headline
- Newsletter Teaser Text
- Content: Based Upon Native Type
- Company Name
- Company Logo
- Company Description
- Web Ads
- Click through link for Web Ads
The native content type you have selected can be found on your insertion order or by checking with your Marketing Programs Specialist.
Article
Article Headline: Recommended 100 characters or less (including spaces)
Homepage/Section Front Headline: Maximum of 64 characters or less (including spaces). Typically the same as the article headline or shortened version of it.
Newsletter Teaser Text: 150 characters or less (including spaces). This is a teaser introduction that will be used to display in the newsletter. The teaser introduction should be long enough to cover the article, but short enough to garner interest.
Article Copy: 800 words or less. This is the body of your article. Recommended 600-800 words.
Article Primary Image: This is the primary image of the article and will appear at the top of the article page. Should be good imagery and not a repeat of the sponsoring company’s logo.
- Dimensions: 956px x 537px or larger – 16:9 Ratio
- Must be able to crop to a 4:3 ratio for promotional use
- File Formats: .jpg, .gif, .png
Company Name: 50 characters or less (including spaces)
Company Logo:
- Dimensions: 260px × 260px. Image set to a 1:1 ratio.
- File Formats: .jpg, .gif, .png
- Max File Size: 256 MB
Company Description: 100 words or less
Web Ads: See dimensions below
Video
Article Headline: Recommended 100 characters or less (including spaces)
Homepage/Section Front Headline: Maximum of 64 characters or less (including spaces). Typically the same as the article headline or shortened version of it.
Newsletter Teaser Text: 150 characters or less (including spaces). This is a teaser introduction that will be used to display in the newsletter. The teaser introduction should be long enough to cover the article, but short enough to garner interest.
Content: Video and up to 600 words of content.
- Video: We accept links from Vidyard, Wistia, Vimeo, Kaltura, Zoom, ReadyTalk, etc., or an MP4 file.
- Article Copy: 600 words or less. This is the body of your article.
Company Name: 50 characters or less (including spaces)
Company Logo:
- Dimensions: 260px × 260px. Image set to a 1:1 ratio.
- File Formats: .jpg, .gif, .png
- Max File Size: 256 MB
Company Description: 100 words or less
Web Ads: See dimensions below
Gallery
Article Headline: Recommended 100 characters or less (including spaces)
Homepage/Section Front Headline: Maximum of 64 characters or less (including spaces). Typically the same as the article headline or shortened version of it.
Newsletter Teaser Text: 150 characters or less (including spaces). This is a teaser introduction that will be used to display in the newsletter. The teaser introduction should be long enough to cover the article, but short enough to garner interest.
Content: 3 to 8 gallery sections with each including: photo, subhead and up to 200-word description.
- Images File Formats: .jpg, .gif, .png (16:9 ratio is recommended)
- Description: Maximum of 200 words
- Subhead: Max of 64 characters including spaces
Primary Image: This is the primary image of the article and will appear at the top of the article page. Should be good imagery and not a repeat of the sponsoring company’s logo. This is a separate image from gallery sections.
- Dimensions: 956px x 537px or larger – 16:9 Ratio
- Must be able to crop to a 4:3 ratio for promotional use
- File Formats: .jpg, .gif, .png
Company Name: 50 characters or less (including spaces)
Company Logo:
- Dimensions: 260px × 260px. Image set to a 1:1 ratio.
- File Formats: .jpg, .gif, .png
- Max File Size: 256 MB
Company Description: 100 words or less
Web Ads: See dimensions below
Listicle
Article Headline: Recommended 100 characters or less (including spaces)
Homepage/Section Front Headline: Maximum of 64 characters or less (including spaces). Typically the same as the article headline or shortened version of it.
Newsletter Teaser Text: 150 characters or less (including spaces). This is a teaser introduction that will be used to display in the newsletter. The teaser introduction should be long enough to cover the article, but short enough to garner interest.
Content: 3 to 10 list items with each including: subhead, up to 200-word description and optional image.
- Description: Maximum of 200 words
- Subhead: Max of 64 characters including spaces
- Images File Formats (optional): .jpg, .gif, .png (16:9 ratio is recommended)
Article Primary Image: This is the primary image of the article and will appear at the top of the article page. Should be good imagery and not a repeat of the sponsoring company’s logo.
- Dimensions: 956px x 537px or larger – 16:9 Ratio
- Must be able to crop to a 4:3 ratio for promotional use
- File Formats: .jpg, .gif, .png
Company Name: 50 characters or less (including spaces)
Company Logo:
- Dimensions: 260px × 260px. Image set to a 1:1 ratio.
- File Formats: .jpg, .gif, .png
- Max File Size: 256 MB
Company Description: 100 words or less
Web Ads: See dimensions below
Super Leaderboard
Dimensions: 970px × 90px
Mobile Dimensions: 320px × 50px
File Formats: .gif, .jpg, 3rd party tags
- Max Length: 10 sec. maximum
- File Size: 40K
- Max Loops: 3
- Click here for a list of approved third-party vendors.
Medium Rectangle
Dimensions: 300px × 250px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec.
Max File Size: 40K
Max Loops: 3
Click here for a list of approved third-party vendors.
*You may submit up to three different creatives for the three right hand rail spots, either two medium rectangles and one half page or three medium rectangles. These will rotate in position.
Half Page
Desktop dimensions: 300px × 600px
Mobile dimensions: 300px × 250px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec.
Max File Size: 40K
Max Loops: 3
Click here for a list of approved third-party vendors.
*You may submit up to three different creatives for the three right hand rail spots, either two medium rectangles and one half page or three medium rectangles. These will rotate in position.
