Whitepapers
Timeline: Topic and abstract submitted 10 weeks prior to publish date.
For questions, please contact operations@questex.com.
When submitting creative, please send the following items:
- Collaborative Job Brief: Topic, abstract, goals, speaker suggestions, target audience, company competitors and any additional notes.
- Company Logo: Colored and white version with transparent backgrounds. High resolution preferred (.eps, .psd, or .png).
- Company Description: 50-60 words
- All relevant client stakeholders need to be involved on Kick Off Call and aware of timeline.
Add-Ons:
Lead Extension
Lead extension is a multi-touch program that delivers quality content to an engaged list of leads. If this isn’t already a part of your campaign, feel free to reach out to your sales representative to discuss the possibility of adding this on.
Two Topically Relevant Assets:
Asset: in .pdf or .mp4 form
Registration Page Description: 200 words or less. Abstract for the whitepaper. Be specific to attract relevant registrants and to reach your target audience. Bulleted lists have worked well for this.
EXAMPLE

