Submitting Creative Materials

Materials Due DateTopic and abstract due 10 weeks prior to publish date.

When submitting creative, please send the following items:

  • Custom Content Brief
  • Company Logo(s)
  • Company Description

Custom Content Brief: This sheet will be provided by Fierce, to be filled out by the client. This includes topic, abstract, goals, target audience and any additional notes. 

Company Logo(s)Colored and white version with transparent backgrounds for any logos that are to appear on the finalized PDF. High resolution preferred (.eps, .psd, or .png). 

Company Description: 50-60 words; this will appear on the finalized PDF.

The Custom Content Brief must be delivered to Fierce in order to secure a writer and schedule the kick-off call. All relevant stakeholders should attend the call to ensure everyone is working towards the same goal and be aware of the timeline.


Lead Extension

Lead extension is a multi-touch program that delivers quality content to an engaged list of leads.  If this isn’t already a part of your campaign, feel free to reach out to your sales representative to discuss the possibility of adding this on.

Two Topically Relevant Assets:

  • Asset: in .pdf or .mp4 form
  • Registration Page Description: 200 words or less. Abstract for the whitepaper. Be specific to attract relevant registrants and to reach your target audience. Bulleted lists have worked well for this.