Whitepapers

Submitting Creative Materials

Materials Due Date: Topic and abstract due 10 weeks prior to publish date.


When submitting creative, please send the following items:

  • Custom Content Brief
  • Company Logo(s)
  • Company Description
CREATIVE SPECS

Custom Content Brief: This sheet will be provided by Fierce, to be filled out by the client. This includes topic, abstract, goals, target audience and any additional notes. 

Company Logo(s): Colored and white version with transparent backgrounds for any logos that are to appear on the finalized PDF. High resolution preferred (.eps, .psd, or .png). 

Company Description: 50-60 words; this will appear on the finalized PDF.

The Custom Content Brief must be delivered to Fierce in order to secure a writer and schedule the kick-off call. All relevant stakeholders should attend the call to ensure everyone is working towards the same goal and be aware of the timeline.

ADD-ONS

Lead Extension

Lead extension is a multi-touch program that delivers quality content to an engaged list of leads.  If this isn’t already a part of your campaign, feel free to reach out to your sales representative to discuss the possibility of adding this on.

Two Topically Relevant Assets:

  • Asset: in .pdf or .mp4 form
  • Registration Page Description: 200 words or less. Abstract for the whitepaper. Be specific to attract relevant registrants and to reach your target audience. Bulleted lists have worked well for this.
EXAMPLE