Whitepapers, Research Reports & Infographics
Submitting Creative Materials
Materials Due Date: Topic and abstract due 10 weeks prior to publish date.
When submitting creative, please send the following items:
- Custom Content Brief
- Company Logo(s)
- Company Description
Custom Content Brief: This sheet will be provided by Questex, to be filled out by the client. This includes topic, abstract, goals, target audience and any additional notes.
Company Logo(s): Colored and white version with transparent backgrounds for any logos that are to appear on the finalized PDF. High resolution preferred (.eps, .psd, or .png).
Company Description: 50-60 words; this will appear on the finalized PDF.
The Custom Content Brief must be delivered to Questex in order to secure a writer and schedule the kick-off call. All relevant stakeholders should attend the call to ensure everyone is working towards the same goal and be aware of the timeline.
Lead Extension
Lead extension is a multi-touch program that delivers quality content to an engaged list of leads. If this isn’t already a part of your campaign, feel free to reach out to your sales representative to discuss the possibility of adding this on.
Two Topically Relevant Assets:
- Asset: in .pdf or .mp4 form
- Registration Page Description: 200 words or less. Abstract for the whitepaper. Be specific to attract relevant registrants and to reach your target audience. Bulleted lists have worked well for this.
