* For Content Syndications, CPLs and Creative Services, Landing Page Design products.

Asset: in .pdf. Best performing assets include whitepapers, eBooks, playbooks, research papers.

Logo(s): sponsor logo(s) and any partner logo(s). These are used for branding the registration page and advertising materials. High-quality images are preferred; if you have the original .ai, .eps or .psd of your logo(s), that is ideal.

Registration Questions: Standard fields are Name, Email, Title, Phone, Company, City, State, and Country. Make a note of any additional fields. Max of 15 registration fields. Required fields should be marked.

Registration Page Description: 200 words or less. Abstract for the whitepaper. Be specific to attract relevant registrants and to reach your target audience. Bulleted lists have worked well for this.

Listing Information (Content Syndications only):

• Image: 250px × 190px (.gif, .jpg – static image files only). Simple imagery with no text recommended, logo will be utilized if this is not provided.
• Title: 64 characters or less (including spaces)
• Byline: This will be displayed as “Sponsored by: CLIENT NAME”
  Please confirm how you would like your company name displayed. 70 characters or less (including spaces).
• Body Text: 300 characters or less (including spaces)
• URL: This is the landing page URL created by Questex; client will not need to provide.
• Teaser Text: One sentence that will be displayed in the newsletter and should be written to grab the interest of your audience to want to read more.