Webinars
Submitting Creative Materials
Materials Due Date: Creative is due 7 weeks prior to event date.
Custom Webinar
Title of Webinar: 50-65 characters recommended.
Time of Webinar: Recommended times are 10am, 11am, 1pm and 2pm ET.
Abstract: 100-150 words recommended. Be specific to attract relevant registrants and to reach your target audience. Include: topics covered, who should attend, benefits of attending. Bulleted lists work well.
Webinar Audience: describe who would best receive your webinar content.
Speaker Information: Name, title, email, headshot, and brief bios (~50-80 words) of presenter(s).
Company Logo: Colored and white version with transparent backgrounds. High resolution preferred (.eps, .psd, or .png).
Registration Form Fields: First Name, Last Name, Email, Company/Agency Name, Job Title, Country, Zip Code (US Only).
Speaker Slides (PPT): Must be 16:9 aspect ratio, cannot contain slide transitions; embedded Excel files, SmartArt Graphics, audio, video or flash clips; Animations are allowed with audio only webinar format.
Seed Questions: 2-3 questions to seed the Q&A.
Collaborative Webinar
Company Logo: Colored and white version with transparent backgrounds. High resolution preferred (.eps, .psd, or .png).
Collaborative Webinar Job Brief: Webinar topic, goals, speaker suggestions, target audience, company competitors and any additional notes.
Registration Form Fields: First Name, Last Name, Email, Company/Agency Name, Job Title, Country, Zip Code (US Only).
Seed Questions: 2-3 questions to seed the Q&A.
Editorial Webinar
Sponsor Speaker Information: Name, title, email, headshot, and brief bio (~50-80 words).
Company Logo: Colored and white version with transparent backgrounds. High resolution preferred (.eps, .psd, or .png).
Company Competitors: These are the direct competitors of your company to ensure they are not recruited as speakers.
Speaker Slides (PPT): Must be 16:9 aspect ratio, cannot contain slide transitions; embedded Excel files, SmartArt Graphics, audio, video or flash clips; Animations are allowed with audio only webinar format.
Virtual Roundtable
Company Logo: Colored and white version with transparent backgrounds. High resolution preferred (.eps, .psd, or .png).
Registration Form Fields: First Name, Last Name, Email, Company/Agency Name, Job Title, Country, Zip Code (US Only).
Speaker information: including name, title, email, headshot, and brief bios (approximately 50-80 words) of the panelist(s).
Company Competitors: These are the direct competitors of your company to ensure they are not listed on the lead report and not recruited as speakers.
Lead Extension
Lead extension is a multi-touch program that delivers quality content to an engaged list of leads. If this isn’t already a part of your campaign, feel free to reach out to your sales representative to discuss the possibility of adding this on.
Topically Relevant Asset:
Asset: in .pdf. Best performing assets include whitepapers, eBooks, playbooks, research papers.
Registration Page Description: 200 words or less. Abstract for the whitepaper. Be specific to attract relevant registrants and to reach your target audience. Bulleted lists have worked well for this.