Content Syndication

Content Syndication

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

Submitting Creative Materials

Materials Due Date: Creative is due 2 Mondays before the ad goes live (ex: if the ad begins the week of January 22nd, creative is due by Monday, January 8th).

When submitting creative, please send the following items:

  • Asset
  • Logo(s)
  • Registration Questions
  • Registration Page Description
  • Listing Information
AD SPECS

Asset: in .pdf form

Logo(s): sponsor logo(s) and any partner logo(s). These are used for branding the registration page and advertising materials. High-quality images are preferred; if you have the original .ai, .eps or .psd of your logo(s), that is ideal.

Registration Questions: Standard fields are Name, Email, Title, Company, City, State, and Country. Make a note of any additional fields. Max of 15 registration fields. Required fields should be marked.

Registration Page Description: 200 words or less. Abstract for the whitepaper. Be specific to attract relevant registrants and to reach your target audience. Bulleted lists have worked well for this.

Listing Information:

  • Image: 250px × 190px (.gif, .jpg – static image files only)
  • Title: 70 characters or less (including spaces)
  • Byline: Proper client name (Sponsored by: CLIENT or Presented by: CLIENT). Also include day/time information if applicable. 70 characters or less (including spaces).
  • Body Text: 300 characters or less (including spaces)
  • URL: This is the landing page URL created by Questex.
  • Teaser Text: One sentence that will be displayed in the newsletter and should be written to grab the interest of your audience to want to read more.

Optional: additional promotional copy or images. Anything that could be used to enhance promotion – product images, ads, charts, etc. If you have any materials already on hand that could help to better understand and promote your asset, please include them.

Social Media Sponsored Posts

Social Media Sponsored Posts

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

Social Media Ad Posts include Facebook, Instagram, and LinkedIn.

Submitting Creative Materials

Materials Due Date: Creative is due 2 Mondays before the ad goes live (ex: if the ad begins the week of January 22nd, creative is due by Monday, January 8th).

FACEBOOK

Image with Link

 

Image ratio: 1.91:1 to 1.1

Recommended resolution: at least 1080 x 1080px

Text: 125 characters

Images with more than 20% text may experience reduced performance

Video

 

Video ratio: 9:16 to 16:9

File size: 4GB Max

H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

Text: 125 characters

Vertical videos with ratio taller than 4:5 may be masked to 4:5 

INSTAGRAM

Image & Video Feed Posts

 

File type: jpg or png

Aspect ratio range: between 4:5 and 1.91:1

Captions will be truncated after 125 characters 

Stories

 

1080 x 1920 px

Image ratio: 9:16 and 16:9 to 4:5 

Targeted Emails

Targeted Emails

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

Submitting Creative Materials

Materials Due Date: Creative is due 2 Mondays before the ad goes live (ex: if the ad begins the week of January 22nd, creative is due by Monday, January 8th).

When submitting creative, please send the following items:

  • HTML File and/or Plain Text Version File
  • Subject Line
  • Preferred send day and time
  • Suppression list of subscribers who have unsubscribed from your promotions
  • Your opt out link

Creation Fee: If you prefer, we can build your HTML for an additional cost. Please contact your Marketing Services Coordinator and Sales Rep for more information and see the Creation Fee Materials section at the bottom of this page.

AD SPECS

HTML File:

  • Dimensions: Max width of 600px
  • Max File Size: 35k
  • Images: .jpg, .gif. All images should be hosted on your server. If you are unable to host images, they must be under 30k and provided to Ad Ops.
  • If you are using click tags, they must be embedded.


Plain Text Version File: Plain text version of your HTML email. For plain text optimization, use clear headlines, bulleted lists, white space for scannability, and defined CTAs.

  • Why include a plain text alternative?
    • Multi-part MIME (Multi-purpose Internet Mail Extensions) combines a plain text version of your email along with the HTML version.
    • HTML-only emails can trigger spam filters.
    • Some email clients do not support HTML-only emails. Having a plain text version of the email guarantees readability.
    • Some email clients allow for users to opt-in for receiving text only versions of all emails. Having a plain text version of the email guarantees the user will receive your email.  


Subject Line: 70 characters or less (including spaces). To avoid spamming issues, refrain from using exclamation marks, ALL CAPS, unusual characters, misleading descriptions, and spam triggering words, such as “Free” or “Guaranteed”.

BEST DESIGN PRACTICES

HTML email design is NOT the same as web page design. Below are some best practices for successful message delivery, display, and effectiveness:

Message Code and Content:

  1. HTML code should be W3C compliant. Some clients, especially AOL, MSN and Hotmail, reject messages with invalid code.
  2. Do not use style sheets. CSS renders incorrectly in many email clients, especially if the recipient tries to forward your email. If your email absolutely requires CSS, use inline styles by embedding the style between the two body tags. Never put style code into the header. Try to use HTML tags instead.
  3. Use outer tables in place of tags. Background colors may be defined using the bg color attribute within tags. Background colors and attributes will not render properly using tags.
  4. Avoid scripting. Most email systems strip out scripts due to security concerns, and some even reject the messages.
  5. Do not put anything important in the header. Some email clients truncate or strip out headers entirely.
  6. Avoid Microsoft Smart Quotes – they will show up as boxes. Use plain ASCII characters instead (double dashes instead of em-dashes, etc.).
  7. Avoid background images. Background images do not render in many email clients, in particular, Gmail and Outlook 2007 and 2010.
  8. If images are hosted on your web servers, use absolute URLs in the image tages (e.g., ). Be aware that a large email broadcast can result in a concentrated heavy load on your server.

Message Design:

  1. Rely on concise, compelling text with clear calls to action and prominent text links rather than excessive graphics. Our readers are information ready and respond best to short, informative emails rather than those that rely on extensive formatting and images.
  2. Avoid the use of background images as they cause rendering and formatting issues for emails in Outlook 2007.
  3. Create an email that works even without images loaded. Some email clients, like Gmail and Outlook 2007 and 2010, block images by default.
  4. Use image alt tags for all your graphics. Recipients with images disabled will see the alt text, so use alt text as you would any other promotional copy.
  5. Keep image file sizes small to minimize load times. Under 25k total is best. Images should be in GIF or JPEG format only.

Sample Email Blasts:

CREATION FEE MATERIALS

If you have chosen to have your email coded by our team, you must send the following:

  • Text
  • Images
  • Basic Layout Instructions
  • Subject Line
  • Preferred send day and time

We can build your HTML for you from a wide variety of document types.

These include:

  • Microsoft Word (.doc) documents, including embedded images and colors
  • PowerPoint (.ppt) slides
  • Adobe Acrobat Portable Document Format (.pdf)
  • Adobe Photoshop format (.psd)


Conversion Limitations:

  • Limit use of special fonts. If you have to use a particular typeface, that text must be converted to an image, which will increase the email’s download time.
  • Keep layouts simple. Complicated designs may be difficult or impossible to attain within the limits of email compliant html. Your headlines/text may break unpredictably or not align as you expected.
  • Provide complete instructions. Specify all colors that you want for headlines, text, backgrounds, borders, etc., and important positioning information.
  • Test all links beforehand to avoid production delays.
  •