Asset: in .pdf. Best performing assets include whitepapers, eBooks, playbooks, research papers.

Logo(s): sponsor logo(s) and any partner logo(s). These are used for branding the registration page and advertising materials. High-quality images are preferred; if you have the original .ai, .eps or .psd of your logo(s), that is ideal.

Registration Questions: Standard fields are Name, Email, Title, Phone, Company, City, State, and Country. Make a note of any additional fields. Max of 15 registration fields. Required fields should be marked.

Registration Page Description: 200 words or less. Abstract for the whitepaper. Be specific to attract relevant registrants and to reach your target audience. Bulleted lists have worked well for this.

Listing Information:

• Image: 250px × 190px (.gif, .jpg – static image files only). Simple imagery with no text recommended, logo will be utilized if this is not provided.
• Title: 64 characters or less (including spaces)
• Byline: This will be displayed as “Sponsored by: CLIENT NAME”
  Please confirm how you would like your company name displayed. 70 characters or less (including spaces).
• Body Text: 300 characters or less (including spaces)
• URL: This is the landing page URL created by Questex; client will not need to provide.
• Teaser Text: One sentence that will be displayed in the newsletter and should be written to grab the interest of your audience to want to read more.