Social Media Sponsored Posts

Submitting Creative Materials

Materials Due Date: Creative is due 7 days prior to launch.

Social Media Ad Posts include Facebook, Instagram, Twitter, and LinkedIn:

FACEBOOK SPECS

Facebook Image

Image

  • File Type: JPEG, PNG
  • Image Ratio: 1.91:1 to 1.1
  • Resolution: At least 1080 x 1080px
  • Please only submit one image

Text

  • Character Limit: Unlimited but highly recommended 125 characters (including spaces) or less
  • CTA: Clear call to action highly recommended for performance
  • Handles: Example, “@AmericanSalon”
  • Hashtags: 5 max

Images with more than 20% text may experience reduced performance

Link

  • Placement: Placed in caption, please ensure link is public. Link will be clickable and can be shortened by our team if too long but cannot be hyperlinked.

Facebook Video

Video

  • File Type: MP4, MOV or GIF
  • Video Ratio:
    • 9:16 (1080 x 1920) (Vertical) – Vertical videos with ratio taller than 4:5 may be masked to 4:5 
    • 16:9  (1920 x 1080) (Horizontal)
  • File Size: 4 GB Max
  • Video Settings: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

Text

  • Character Limit: Unlimited but highly recommend 50 characters (including spaces) or less
  • CTA: Clear call to action highly recommended for performance
  • Handles: Example, “@AmericanSalon”
  • Hashtags: 5 max

Link

  • Placement:Placed in caption, please ensure link is public. Link will be clickable and can be shortened by our team if too long but cannot be hyperlinked.

Cover Slideshow 

Showcase your brand by having your image pinned at the top of our channel.

Image

  • File Type: JPEG or PNG
  • Image Size: 815px by 315px
  • File Size: Less than 100 KB
  • Resolution: At least 1080px x 1080px

Text

  • Character Limit: Unlimited but highly recommended 50 characters (including spaces) or less
  • CTA: Clear call to action highly recommended for performance
  • Handles: Example, “@AmericanSalon”
  • Hashtags: 5 max

Link

  • Placement: Placed in caption, please ensure link is public. Link will be clickable and can be shortened by our team if too long but cannot be hyperlinked.
TWITTER SPECS

Twitter Image

Image

  • File Types: PNG, JPEG and GIF.
  • Image Size: 1200px x 627px or 1080px x 1080px
  • File Size: Max 20 MB

Text

  • Character Limit: 280 characters (including spaces) but recommend 71 – 100
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Placement: Placed in caption (unable to hyperlink, be aware of character limit) please ensure link is public

Twitter Video

Video

  • File Type: MOV or MP4
  • File Size: Twitter recommends files under 1 GB but for optimal performance we strongly recommend keeping files under 30 MB.
  • Video Format:

  • Video Length: 15 seconds or less recommended. Up to 2:20 supported for website click campaigns.
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+

Text

  • Character Limit: 280 characters (including spaces) but recommend 71 – 100
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Placement: Placed in caption (unable to hyperlink, be aware of character limit), please ensure link is public
LINKEDIN SPECS

Image Feed Posts

Image

File Type: PNG or JPG

File Size: 5 MB

Image Limits:

  • Minimum image submission: 1
  • Maximum image submission: 6 (Note: only 4 images will be visible directly in the feed view. Additional photos will require users to click on the post)

Image Ratio: Recommended for clickable photos: 1200px x 627px 

  • 9:16 (1080px X 1920px) 
  • 1:1 (1080px X 1080px) 
  • 16:9 (1200px x 627px)

Text

  • Character Limit: 3,000 characters max (including spaces) but 200 or less highly recommend, 200 characters are readable before the reader needs to click to see more
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Placement: Placed in caption

Video Feed Post

Video

  • File Type: MOV or MP4 
  • File Size: Between 75 KB and 200 MB 
  • Video Format:
    • Horizontal: 1920px x 1080px
    • Horizontal: 1200px x 675px 
    • Vertical: 720px x 920px 
  • Video Length: up to 30 minutes (Tip: most successful video ads are less than 15 seconds long) 
  • Video Settings: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan 
    •  Codec format: H.264 or VP8 
    • Frame rate: Less than 30 FPS (frames per second) 

Text

  • Name This Ad (optional): Use up to 255 characters (including spaces) to name your video ad.
  • Introductory Text (optional): Use up to 600 characters (including spaces) for your intro text.
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Placement: Placed in caption
INSTAGRAM SPECS

Image Feed Posts

Image

  • File Type: JPG or PNG

  • Image Size:

    • Square: 1080px x 1080px

    • Landscape: 1080px x 566px

    • Portrait: 1080px x 1350px – Ideal  

  • Resolution: Maximum 1920px × 1080px

Text

  • Character Limit: Recommended 125 characters (including spaces) or less, caption will be truncated after 125 characters 
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Placement: Cannot be placed in caption, must be placed in Lnk.bio (Ensure link is public)

Video Feed Posts

Video

  • File Type: MP4, MOV or GIF 
  • File Size: 4 GB Max 
  • Video Dimensions: 1080px x 1920px (Aspect Ratio: 9:16) 
  • Video Settings: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan 
  • Video Length: The feed video limit is 60 minutes 

Text

  • Character Limit: Recommended 125 characters (including spaces) or less, caption will be truncated after 125 characters 
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Placement: Cannot be placed in caption, must be placed in Lnk.bio (Ensure link is public)

IG Stories

Image or Video

  • File Type: MP4, MOV, PNG or JPG 
  • Image or Video Size: 1080px x 1920px (Aspect Ratio: 9:16) 
  • Maximum File Size: 30 MB 
  • Minimum Width: 500 pixels 
  • Aspect Ratio Tolerance: 1% 

*Leave roughly 14% (250 pixels) of the top and bottom of the image free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action. 

Text

  • Character Limit: Recommended 125 characters (including spaces) or less
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link

  • Link Available – formerly known as swipe up

Reels

Video

  • File Type: MP4 or MOV
  • Video Dimensions: 1080px x 1920px (Aspect Ratio: 9:16)

*Leave roughly 14% (250 pixels) of the top and bottom of the image free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action. 

  • Video Duration: 15 seconds, 30 seconds, 60 seconds
  • Maximum File Size: 4 GB
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+ 
  • Video Captions: Optional, but recommended 
  • Video Sound: Optional, but strongly recommended 

Text

  • Character Limit: Recommended 125 characters (including spaces) or less
  • CTA: Clear call to action highly recommended for performance
  • Handles
  • Hashtags: 5 max

Link