Content Channel

Content Channel

Materials Due Date: Creative is due 30 days prior to the launch date.

When submitting creative, please send the following items:

  • Company Logo: High resolution preferred (.eps, .psd, or .png).  
  • Web Ads: Will be used to run on content channel homepage 100% of the time and up to 25,000  impressions on stories tagged with the content channel topic
    • Prelude
    • Medium Rectangle (Recommended: two creative versions for variety)
    • Half Page (Recommended: two creative versions for variety)
  • Asset for In-Channel promotion: Max 3 assets (.pdf or url)
    • Title
    • Short description (150 characters including spaces)
  • Social Media URL: Link to your social media of choosing (Twitter, LinkedIn, Facebook, etc.)
WEB ADS

Prelude

 

General Specifications

The Prelude is a full width ad experience with sight, motion, and interaction capabilities. It is designed to fit across all devices: desktop, tablet, and mobile, allowing each device to receive a fully optimized ad experience.

Demo link

There are two possible versions of the Prelude:

  1. Static Image
  2. Video with Background Image

Both versions require an image that will run the full width of the browser on desktop.  This image can be any height; the default is 1600x400px.

The Static Image version requires a version of the image sized for mobile.  This image will also be the full width of the browser, and must take up less than 30% of the screen to conform to Better Ad Standards.  The default size is 320x180px.

The Video with Background Image version requires a video, which can have any dimensions, though we recommend that it have a 16:9 aspect ratio. The video can be placed anywhere over the background image.  The background image can contain messaging and calls to action in the space not covered by the video.  The mobile version will contain the video without a background image; we recommend the 16:9 aspect ratio because it takes up about 30% of a mobile browser window.

Specifications:

Video with Background Image (MP4, VAST, YouTube, Video URL)

  • May be any dimensions (16:9 aspect ratio recommended, 960×540 would be a good size).
  • Maximum video length: Variable (recommended 15 to 30 Seconds).
  • Videos should be compressed on delivery to ensure maximum quality.
  • File size: Under 2MB*
  • TIP: There needs to be space to place the video over the background image without covering something important – for the default 1600×400 background image, that means leaving a blank space somewhere in the image that is 711x400px (or a little bit smaller if you want to leave a border around the video).  Video preludes don’t need a mobile image because the video will take up the whole space.

Static Image (jpg, png, gif)            

  • Desktop: May be any dimensions; default is 1600x400px
  • Mobile: Must not take up more than 30% of browser window; default is 320x180px.
  • Images should be sized for the ad, not downsized from larger image.
  • File size: Recommended under 200KB* 

* Total file size must be under 4MB

 

  • Max Length: 10 sec. maximum 
  • File Size: 40K 
  • Max Loops: 3
  • Click here for a list of approved third-party vendors.

Medium Rectangle

Dimensions: 300px × 250px

File Formats: .gif, .jpg, 3rd party tags

Max Length: 10 sec. 

Max File Size: 40K

Max Loops: 3

Click here for a list of approved third-party vendors.

*You may submit up to three different creatives for the three right hand rail spots

Half Page

Desktop dimensions: 300px × 600px

Mobile dimensions: 300px × 250px

File Formats: .gif, .jpg, 3rd party tags

Max Length: 10 sec. 

Max File Size: 40K

Max Loops: 3

Click here for a list of approved third-party vendors.

*You may submit up to three different creatives for the three right hand rail spots

EXAMPLE

Whitepapers

Whitepapers

For questions, please contact operations@questex.com.

When submitting creative, please send the following items:

  • Topic
  • Abstract (100-150 words)
  • Company Logo
  • Company Description (50-60 words)
  • All relevant client stakeholders need to be involved on Kick Off Call and aware of timeline. 
EXAMPLE

Custom Resource Center

Custom Resource Center

Materials Due Date: Creative is due 30 days prior to the launch date.

When submitting creative, please send the following items:

  • Logo(s)
  • Header Image
  • Topics
  • Assets
AD SPECS

Logo(s): sponsor logo(s) and any partner logo(s). These are used for branding the registration page and advertising materials. High-quality images are preferred; if you have the original .ai, .eps or .psd of your logo(s), that is ideal.

Header Image: 1500px x 600px

Topics: 3-5 topic filters (recommended) to group assets together. I.e. content type, subject type, etc.

Assets: Minimum of 3 assets must be submitted. Each asset submission must include a title, description (~300 characters), and thumbnail image (400px x 300px). Specifications for assets below:

Document and Links: Provide content and/or links that you would like available for attendees here. We can link to webpages (articles, blogs, etc. that live on your website), but only if your website allows third parties to display pages through an iframe. We can upload .PDFs (eBook, whitepaper, brochure, etc.) and images/infographics (JPEG, PNG, GIF, TIFF). Best practice is to stick with .PDF files, as these file types will be universally recognized on all systems and browsers. Please provide a clear and concise titledescription (around 300 characters), and thumbnail image (400px x 300px) for each asset.

Video Collection: We can add links to videos which already live on Vidyard, Wistia, YouTube, Vimeo, Kaltura, Zoom, ReadyTalk, or we can accept an MP4 file and upload it to Brightcove for hosting. Please provide a clear and concise titledescription (around 300 characters), and thumbnail image (400px x 300px) for each video.

Assets NOT accepted: Unfortunately, we cannot upload PowerPoints, Word files, MP3s, or ZIP files. If a file exists behind a paywall or other form on your website, please do not provide a link to that paywall or form. Instead, please provide the actual document that resides behind that gate.

Content Hub Explore Page

Native Content

Native Content

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact operations@questex.com.

Native Ads are your content prominently promoted on our websites and in our newsletters as sponsored content.

When submitting creative, please send the following items:

  • Article Headline
  • Homepage/Section Front Article Headline
  • Homepage/Section Front Teaser Text
  • Newsletter Teaser Text
  • Article Copy
  • Article Primary Image
  • Company Name
  • Company Logo
  • Company Description
  • Web Ads
  • Click through link for Web Ads
AD SPECS

Article Headline: Plain text. Recommended 64 characters or less (including spaces)

Homepage/Section Front Article Headline: 64 characters or less (including spaces). Article headline that will appear on the homepage and section front(s) of the website. This is a shortened version of the Article Headline if the headline is over 90 characters.

Homepage/Section Front Teaser Text: 150 characters or less (including spaces). This is a teaser introduction that will be used to display on the homepage and section front(s). The teaser introduction should be long enough to cover the article, but short enough to garner interest.

Newsletter Teaser Text: 200 characters or less (including spaces). This is a teaser introduction that will be used to display in the newsletter. The teaser introduction should be long enough to cover the article, but short enough to garner interest.

Article Copy: 800 words or less. This is the body of your article. Recommended 600-800 words.

Article Primary Image: This is the primary image of the article and will appear at the top of the article page. Should be good imagery and not a repeat of the sponsoring company’s logo.

  • Dimensions: 956px x 537px or larger – 16:9 Ratio
  • File Formats: .jpg, .gif, .png

Company Name: 50 characters or less (including spaces)

Company Logo:

  • Dimensions: 260px × 260px. Image set to a 1:1 ratio.
  • File Formats: .jpg, .gif, .png
  • Max File Size: 256 MB

Company Description: 100 words or less

WEB ADS

Super Leaderboard


Dimensions
: 970px × 90px

Mobile Dimensions: 320px × 50px

File Formats: .gif, .jpg, 3rd party tags

  • Max Length: 10 sec. maximum 
  • File Size: 40K 
  • Max Loops: 3
  • Click here for a list of approved third-party vendors.

Medium Rectangle


Dimensions
: 300px × 250px

File Formats: .gif, .jpg, 3rd party tags

Max Length: 10 sec. 

Max File Size: 40K

Max Loops: 3

Click here for a list of approved third-party vendors.

*You may submit up to three different creatives for the three right hand rail spots

Half Page

Desktop dimensions: 300px × 600px

Mobile dimensions: 300px × 250px

File Formats: .gif, .jpg, 3rd party tags

Max Length: 10 sec. 

Max File Size: 40K

Max Loops: 3

Click here for a list of approved third-party vendors.

*You may submit up to three different creatives for the three right hand rail spots

EXAMPLE